{
  "$schema": "https://adcontextprotocol.org/schemas/latest/brand.json",
  "version": "1.0",
  "house": {
    "domain": "https://nofluffadvisory.com/",
    "name": "No Fluff Advisory",
    "architecture": "house_of_brands"
  },
  "brands": [
    {
      "id": "no-fluff-advisory",
      "names": [
        {
          "en": "https://nofluffadvisory.com/"
        }
      ],
      "keller_type": "master",
      "description": "Operator-led advisory for growth-stage AdTech, MarTech, data, AI, SaaS, and media-tech companies entering or scaling in the US. Primary fit: 50–150 employee companies with product traction, early revenue, and a US scale mandate, where founder-led GTM is starting to break and the company needs a sharper commercial operating system. Secondary fit: 20–50 employee founder-led teams with a specific, urgent problem (US market entry, enterprise GTM, data product packaging, partner strategy). The site positions the work as “strategy without the slide deck.”",
      "target_audience": "Growth-stage AdTech, MarTech, data, AI, SaaS, and media technology companies — primarily 50–150 employees — entering or scaling in the US; secondary fit is 20–50 person founder-led teams with specific GTM, market-entry, or enterprise data problems. CEOs, founders, CROs, CPOs, CMOs, GTM leaders, product leaders, data leaders, and investors looking for market entry, GTM, operating model, and enterprise data strategy support.",
      "tagline": "Strategy without the slide deck.",
      "privacy_policy_url": "https://nofluffadvisory.com/privacy/",
      "tone": {
        "voice": "Direct, sharp, senior, practical, commercially grounded, and intellectually honest. The voice should feel like an operator who has built the thing, not a consultant selling frameworks. It should be clear, useful, and decision-oriented."
      },
      "logos": [
        {
          "url": "https://nofluffadvisory.com/nofluff-logo-primary-horizontal.svg",
          "tags": [
            "Use the No Fluff Advisory logo set we generated: primary horizontal",
            "stacked",
            "mark",
            "inverse icon",
            "and favicon set."
          ],
          "width": 1200,
          "height": 300
        }
      ],
      "fonts": {
        "primary": "Helvetica Neue",
        "secondary": "Helvetica Neue"
      },
      "properties": [
        {
          "type": "website",
          "identifier": "nofluffadvisory.com",
          "primary": true
        }
      ]
    }
  ],
  "contact": {
    "name": "Evgeny Popov",
    "email": "evgeny@signal-stack.io",
    "domain": "signal-stack.io"
  },
  "last_updated": "2026-06-03T19:49:18Z"
}