[
 {
  "id": "accreditation_accredited_cells",
  "formula": "count of product-environment cells with MRC attention accreditation",
  "inputs": {},
  "value": 3,
  "sources": [
   "ATT-A-S05",
   "ATT-A-S09"
  ]
 },
 {
  "id": "study_records_total",
  "formula": "rows in the study_evidence tables of streams B and C",
  "inputs": {},
  "value": 48,
  "sources": [
   "ATT-B-S01",
   "ATT-C-S01"
  ]
 },
 {
  "id": "study_records_validity_independent",
  "formula": "records tagged validity whose payer codes as independent",
  "inputs": {},
  "value": 5,
  "sources": []
 },
 {
  "id": "study_records_validity_commissioned",
  "formula": "records tagged validity whose payer codes as commissioned",
  "inputs": {},
  "value": 2,
  "sources": []
 },
 {
  "id": "study_records_validity_vendor",
  "formula": "records tagged validity whose payer codes as vendor",
  "inputs": {},
  "value": 2,
  "sources": []
 },
 {
  "id": "study_records_validity_unknown",
  "formula": "records tagged validity whose payer codes as unknown",
  "inputs": {},
  "value": 3,
  "sources": []
 },
 {
  "id": "study_records_memory_independent",
  "formula": "records tagged memory whose payer codes as independent",
  "inputs": {},
  "value": 3,
  "sources": []
 },
 {
  "id": "study_records_memory_commissioned",
  "formula": "records tagged memory whose payer codes as commissioned",
  "inputs": {},
  "value": 3,
  "sources": []
 },
 {
  "id": "study_records_memory_vendor",
  "formula": "records tagged memory whose payer codes as vendor",
  "inputs": {},
  "value": 9,
  "sources": []
 },
 {
  "id": "study_records_memory_unknown",
  "formula": "records tagged memory whose payer codes as unknown",
  "inputs": {},
  "value": 2,
  "sources": []
 },
 {
  "id": "study_records_brand_independent",
  "formula": "records tagged brand whose payer codes as independent",
  "inputs": {},
  "value": 2,
  "sources": []
 },
 {
  "id": "study_records_brand_commissioned",
  "formula": "records tagged brand whose payer codes as commissioned",
  "inputs": {},
  "value": 3,
  "sources": []
 },
 {
  "id": "study_records_brand_vendor",
  "formula": "records tagged brand whose payer codes as vendor",
  "inputs": {},
  "value": 12,
  "sources": []
 },
 {
  "id": "study_records_brand_unknown",
  "formula": "records tagged brand whose payer codes as unknown",
  "inputs": {},
  "value": 3,
  "sources": []
 },
 {
  "id": "study_records_sales_independent",
  "formula": "records tagged sales whose payer codes as independent",
  "inputs": {},
  "value": 3,
  "sources": []
 },
 {
  "id": "study_records_sales_commissioned",
  "formula": "records tagged sales whose payer codes as commissioned",
  "inputs": {},
  "value": 0,
  "sources": []
 },
 {
  "id": "study_records_sales_vendor",
  "formula": "records tagged sales whose payer codes as vendor",
  "inputs": {},
  "value": 8,
  "sources": []
 },
 {
  "id": "study_records_sales_unknown",
  "formula": "records tagged sales whose payer codes as unknown",
  "inputs": {},
  "value": 1,
  "sources": []
 },
 {
  "id": "study_records_none_independent",
  "formula": "records tagged none whose payer codes as independent",
  "inputs": {},
  "value": 0,
  "sources": []
 },
 {
  "id": "study_records_none_commissioned",
  "formula": "records tagged none whose payer codes as commissioned",
  "inputs": {},
  "value": 0,
  "sources": []
 },
 {
  "id": "study_records_none_vendor",
  "formula": "records tagged none whose payer codes as vendor",
  "inputs": {},
  "value": 6,
  "sources": []
 },
 {
  "id": "study_records_none_unknown",
  "formula": "records tagged none whose payer codes as unknown",
  "inputs": {},
  "value": 0,
  "sources": []
 },
 {
  "id": "study_records_holdout_tag",
  "formula": "records tagged holdout (any payer)",
  "inputs": {},
  "value": 6,
  "sources": []
 },
 {
  "id": "guarantees_with_independent_audit",
  "formula": "offers whose public terms document an independent audit of delivery",
  "inputs": {},
  "value": 0,
  "sources": [
   "ATT-E-S01",
   "ATT-NFA-S01"
  ]
 },
 {
  "id": "guarantees_with_public_threshold",
  "formula": "offers publishing a numeric threshold",
  "inputs": {},
  "value": 2,
  "sources": [
   "ATT-E-S08",
   "ATT-NFA-S03"
  ]
 },
 {
  "id": "q3_live_products_display",
  "formula": "cohort A products documenting live measurement (including vendor claims) in Display",
  "inputs": {},
  "value": 6,
  "sources": []
 },
 {
  "id": "q3_live_products_online_video",
  "formula": "cohort A products documenting live measurement (including vendor claims) in Online video",
  "inputs": {},
  "value": 6,
  "sources": []
 },
 {
  "id": "q3_live_products_ctv",
  "formula": "cohort A products documenting live measurement (including vendor claims) in CTV",
  "inputs": {},
  "value": 6,
  "sources": []
 },
 {
  "id": "q3_live_products_social",
  "formula": "cohort A products documenting live measurement (including vendor claims) in Social",
  "inputs": {},
  "value": 4,
  "sources": []
 },
 {
  "id": "q3_live_products_audio",
  "formula": "cohort A products documenting live measurement (including vendor claims) in Audio",
  "inputs": {},
  "value": 1,
  "sources": []
 },
 {
  "id": "q3_live_products_in_game",
  "formula": "cohort A products documenting live measurement (including vendor claims) in In-game",
  "inputs": {},
  "value": 0,
  "sources": []
 },
 {
  "id": "q3_live_products_dooh",
  "formula": "cohort A products documenting live measurement (including vendor claims) in DOOH",
  "inputs": {},
  "value": 1,
  "sources": []
 },
 {
  "id": "q3_live_products_retail_media",
  "formula": "cohort A products documenting live measurement (including vendor claims) in Retail media",
  "inputs": {},
  "value": 1,
  "sources": []
 },
 {
  "id": "attention_rows_beyond_schema",
  "formula": "attention rows with any state beyond schema representation other than test mode",
  "inputs": {},
  "value": 0,
  "sources": [
   "ATT-I-S17"
  ]
 },
 {
  "id": "iab_outlook_focus_more_2023",
  "formula": "share answering significantly or somewhat more (as published)",
  "inputs": {
   "result": "36% significantly/somewhat more; 35% same; 5% less; 24% N/A (mapped from raw text order; see source notes)"
  },
  "value": 36,
  "sources": [
   "ATT-F-S27"
  ]
 },
 {
  "id": "iab_outlook_focus_more_2024",
  "formula": "share answering significantly or somewhat more (as published)",
  "inputs": {
   "result": "47% significantly/somewhat more; 30% same; 4% less; 19% N/A"
  },
  "value": 47,
  "sources": [
   "ATT-F-S28"
  ]
 },
 {
  "id": "iab_outlook_focus_more_2025",
  "formula": "share answering significantly or somewhat more (as published)",
  "inputs": {
   "claim": "ATT-F-F22"
  },
  "value": 47,
  "sources": [
   "ATT-V-F-S02"
  ]
 },
 {
  "id": "second_pass_rows",
  "formula": "rows re-scored blind",
  "inputs": {},
  "value": 6,
  "sources": [
   "ATT-B-S09"
  ]
 },
 {
  "id": "second_pass_cells",
  "formula": "applicable cells re-scored",
  "inputs": {},
  "value": 66,
  "sources": [
   "ATT-B-S09"
  ]
 },
 {
  "id": "second_pass_exact_pct",
  "formula": "100 x cells with the same value (n/e counted as a value) / cells",
  "inputs": {},
  "value": 78.8,
  "sources": [
   "ATT-B-S09"
  ]
 },
 {
  "id": "second_pass_within_one_pct",
  "formula": "100 x both-scored cells within one point / both-scored cells",
  "inputs": {},
  "value": 98.4,
  "sources": [
   "ATT-B-S09"
  ]
 },
 {
  "id": "second_pass_kappa_w",
  "formula": "quadratic-weighted kappa on both-scored cells (0-5 scale)",
  "inputs": {
   "n": 64
  },
  "value": 0.88,
  "sources": [
   "ATT-B-S09"
  ]
 },
 {
  "id": "second_pass_band_moves",
  "formula": "re-scored rows whose band differs under the second pass",
  "inputs": {},
  "value": 0,
  "sources": [
   "ATT-B-S09"
  ]
 },
 {
  "id": "second_pass_adjudicated",
  "formula": "material disagreements adjudicated",
  "inputs": {},
  "value": 2,
  "sources": [
   "ATT-B-S09"
  ]
 }
]