{
 "estimates": [
  {
   "label": "IAB/PwC internet ad revenue report",
   "metric": "US internet audio advertising revenue",
   "year": "2025",
   "status": "actual",
   "value": 8.4,
   "src": [
    "AUD-A-S01"
   ]
  },
  {
   "label": "IAB/PwC internet ad revenue report",
   "metric": "US podcast advertising revenue",
   "year": "2025",
   "status": "actual",
   "value": 2.862,
   "src": [
    "AUD-A-S01"
   ]
  },
  {
   "label": "IAB/PwC Podcast Ad Revenue Study FY2023",
   "metric": "US podcast advertising revenue, projection",
   "year": "2025",
   "status": "forecast",
   "value": 2.379,
   "src": [
    "AUD-A-S03"
   ]
  },
  {
   "label": "EMARKETER",
   "metric": "US digital audio services ad spending",
   "year": "2026",
   "status": "forecast",
   "value": 8.02,
   "src": [
    "AUD-A-S11"
   ]
  },
  {
   "label": "EMARKETER",
   "metric": "US audio podcast ad spending",
   "year": "2026",
   "status": "forecast",
   "value": 3.4,
   "src": [
    "AUD-A-S11"
   ]
  },
  {
   "label": "BIA local forecast",
   "metric": "US local over-the-air radio advertising",
   "year": "2026",
   "status": "forecast",
   "value": 9.79,
   "src": [
    "AUD-A-S09"
   ]
  },
  {
   "label": "BIA local forecast",
   "metric": "US local digital radio advertising",
   "year": "2026",
   "status": "forecast",
   "value": 2.41,
   "src": [
    "AUD-A-S09"
   ]
  },
  {
   "label": "Owl & Co Global Podcast Economy",
   "metric": "US podcast revenue, all streams",
   "year": "2025",
   "status": "actual",
   "value": 6,
   "src": [
    "AUD-A-S24"
   ]
  }
 ],
 "seller_lines": [
  {
   "company": "iHeartMedia",
   "line": "Broadcast Radio",
   "period": "FY2025",
   "change": "-5.4%",
   "value": 1633.4,
   "src": [
    "AUD-B-S05"
   ],
   "definition": "advertising time on owned radio stations"
  },
  {
   "company": "iHeartMedia",
   "line": "Digital, excluding Podcast",
   "period": "FY2025",
   "change": "+7.0%",
   "value": 765.7,
   "src": [
    "AUD-B-S05"
   ],
   "definition": "streaming and display ads plus iHeartRadio subscriptions"
  },
  {
   "company": "iHeartMedia",
   "line": "Podcast",
   "period": "FY2025",
   "change": "+25.6%",
   "value": 563.7,
   "src": [
    "AUD-B-S05"
   ],
   "definition": "primarily ad sales on iHeart's podcast network"
  },
  {
   "company": "iHeartMedia",
   "line": "Networks",
   "period": "FY2025",
   "change": "+0.6%",
   "value": 439.8,
   "src": [
    "AUD-B-S05"
   ],
   "definition": "Premiere and Total Traffic & Weather ads plus syndication fees"
  },
  {
   "company": "SiriusXM",
   "line": "Pandora and Off-platform advertising revenue",
   "period": "FY2025",
   "change": "+1%",
   "value": 1615,
   "src": [
    "AUD-B-S03"
   ],
   "definition": "audio, display and video ads, on- and off-platform (incl. podcasts, AdsWizz technology fees)"
  },
  {
   "company": "SiriusXM",
   "line": "SiriusXM segment advertising revenue",
   "period": "FY2025",
   "change": "-6%",
   "value": 157,
   "src": [
    "AUD-B-S03"
   ],
   "definition": "ads on SiriusXM non-music and select music channels"
  },
  {
   "company": "Cumulus Media",
   "line": "Broadcast radio revenue (spot + network)",
   "period": "FY2025",
   "change": "-15.9%",
   "value": 474.5,
   "src": [
    "AUD-B-S07"
   ],
   "definition": "terrestrial spot and network advertising"
  },
  {
   "company": "Cumulus Media",
   "line": "Digital",
   "period": "FY2025",
   "change": "-1.9%",
   "value": 151.3,
   "src": [
    "AUD-B-S07"
   ],
   "definition": "podcast, streaming audio, display ads and digital marketing services"
  },
  {
   "company": "Townsquare Media",
   "line": "Broadcast Advertising",
   "period": "FY2025",
   "change": "-12.6%",
   "value": 183.4,
   "src": [
    "AUD-B-S20"
   ],
   "definition": "broadcast radio advertising"
  },
  {
   "company": "Beasley",
   "line": "Audio",
   "period": "FY2025",
   "change": "-19.2%",
   "value": 156.5,
   "src": [
    "AUD-B-S21"
   ],
   "definition": "aired commercial spots (incl. trade)"
  },
  {
   "company": "Urban One",
   "line": "Radio advertising (Radio Broadcasting + Reach Media, less eliminations)",
   "period": "FY2025",
   "change": "-14.6%",
   "value": 150,
   "src": [
    "AUD-B-S15"
   ],
   "definition": "radio advertising excluding political"
  },
  {
   "company": "Audioboom",
   "line": "Revenue, USA",
   "period": "FY2025",
   "change": "+3.0%",
   "value": 74.2,
   "src": [
    "AUD-B-S26"
   ],
   "definition": "podcast advertising and sponsorship services, by customer location"
  },
  {
   "company": "PodcastOne",
   "line": "Revenue",
   "period": "FY ended 2026-03-31",
   "change": "+18%",
   "value": 61.7,
   "src": [
    "AUD-B-S19"
   ],
   "definition": "podcast advertising incl. barter"
  }
 ],
 "certification": [
  {
   "company": "ART19",
   "last": "2026-02-10",
   "metrics": [
    "download",
    "listener",
    "ad_delivery",
    "client_confirmed_ad_play"
   ],
   "months": 7.6,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Acast",
   "last": "2026-02-18",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 7.4,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "AdsWizz",
   "last": "2025-05-15",
   "metrics": [
    "ad_delivery"
   ],
   "months": 16.5,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Audiomeans",
   "last": "2026-03-09",
   "metrics": [
    "download",
    "listener",
    "ad_delivery",
    "client_confirmed_ad_play"
   ],
   "months": 6.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Audion",
   "last": "2026-06-18",
   "metrics": [
    "download",
    "listener",
    "ad_delivery",
    "client_confirmed_ad_play"
   ],
   "months": 3.4,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Audiorella",
   "last": "2026-05-14",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 4.6,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Ausha",
   "last": "2026-07-22",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 2.3,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Azerion",
   "last": "2026-05-11",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 4.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Buzzsprout",
   "last": "2025-10-29",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 11,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Captivate",
   "last": "2024-07-19",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 26.4,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "CoHost (owned by Quill)",
   "last": "2025-03-31",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 18,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Daily Wire",
   "last": "2026-01-07",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 8.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Libsyn",
   "last": "2025-11-17",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 10.4,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Magellan AI",
   "last": "2026-02-04",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 7.8,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Megaphone",
   "last": "2025-11-12",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 10.6,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Omny Studio",
   "last": "2025-02-27",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 19.1,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "PRX",
   "last": "2025-05-15",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 16.5,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Podbean",
   "last": "2026-01-07",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 8.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Podigee",
   "last": "2025-08-07",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 13.8,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Podscribe",
   "last": "2025-12-08",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 9.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Podspace",
   "last": "2025-10-28",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 11.1,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Podtrac",
   "last": "2026-07-10",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 2.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "RSS.com",
   "last": "2026-04-10",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 5.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Radio France",
   "last": "2026-02-20",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 7.3,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Rawvoice/Blubrry",
   "last": "2026-02-26",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 7.1,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Simplecast",
   "last": "2025-05-15",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 16.5,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "SoundStack",
   "last": "2026-03-27",
   "metrics": [
    "download",
    "listener",
    "ad_delivery",
    "client_confirmed_ad_play"
   ],
   "months": 6.1,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Speakeasy",
   "last": "2026-07-09",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 2.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Spreaker",
   "last": "2025-03-04",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 18.9,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Substack",
   "last": "2026-08-25",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 1.2,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Triton Digital",
   "last": "2025-03-04",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 18.9,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Voxnest Audience Network",
   "last": "2025-03-04",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 18.9,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "Zeno Media",
   "last": "2025-06-09",
   "metrics": [
    "download",
    "listener",
    "ad_delivery"
   ],
   "months": 15.7,
   "src": [
    "AUD-C-S09"
   ]
  },
  {
   "company": "beehiiv",
   "last": "2026-08-13",
   "metrics": [
    "download",
    "listener"
   ],
   "months": 1.6,
   "src": [
    "AUD-C-S09"
   ]
  }
 ],
 "certification_summary": {
  "listings": 34,
  "over_12_months": 11,
  "client_confirmed": 4,
  "ad_delivery": 17
 },
 "h5": [
  {
   "dsp": "DV360",
   "owned": 3,
   "all": 9,
   "share": 33.3,
   "src": [
    "AUD-D-S04"
   ]
  },
  {
   "dsp": "The Trade Desk (directory)",
   "owned": 6,
   "all": 26,
   "share": 23.1,
   "src": [
    "AUD-D-S07"
   ]
  },
  {
   "dsp": "Amazon DSP",
   "owned": 3,
   "all": 3,
   "share": 100,
   "src": [
    "AUD-D-S08"
   ]
  },
  {
   "dsp": "StackAdapt",
   "owned": 1,
   "all": 2,
   "share": 50,
   "src": [
    "AUD-D-S14",
    "AUD-D-S15"
   ]
  },
  {
   "dsp": "Viant",
   "owned": 2,
   "all": 3,
   "share": 66.7,
   "src": [
    "AUD-D-S16",
    "AUD-D-S17"
   ]
  },
  {
   "dsp": "Pooled, all five",
   "owned": 15,
   "all": 43,
   "share": 34.9,
   "src": [
    "AUD-D-S04",
    "AUD-D-S07",
    "AUD-D-S08",
    "AUD-D-S14",
    "AUD-D-S15",
    "AUD-D-S16",
    "AUD-D-S17"
   ]
  },
  {
   "dsp": "Pooled, excluding The Trade Desk directory",
   "owned": 9,
   "all": 17,
   "share": 52.9,
   "src": [
    "AUD-D-S04",
    "AUD-D-S08",
    "AUD-D-S14",
    "AUD-D-S15",
    "AUD-D-S16",
    "AUD-D-S17"
   ]
  }
 ],
 "h3": {
  "rows": [
   {
    "product": "Spotify Ad Analytics",
    "method": "IP or household",
    "src": [
     "AUD-E-S01"
    ]
   },
   {
    "product": "Podscribe",
    "method": "IP or household",
    "src": [
     "AUD-E-S05"
    ]
   },
   {
    "product": "Claritas audio attribution",
    "method": "IP or household",
    "src": [
     "AUD-E-S10",
     "AUD-E-S11"
    ]
   },
   {
    "product": "Megaphone",
    "method": "IP or household",
    "src": [
     "AUD-V-E-S01"
    ]
   },
   {
    "product": "Magellan AI",
    "method": "pixel",
    "src": [
     "AUD-E-S13"
    ]
   },
   {
    "product": "AdsWizz (AudioPixel)",
    "method": "pixel",
    "src": [
     "AUD-E-S15"
    ]
   },
   {
    "product": "Triton Digital",
    "method": "pixel",
    "src": [
     "AUD-E-S21"
    ]
   },
   {
    "product": "Libsyn Ads",
    "method": "pixel",
    "src": [
     "AUD-M7-S25"
    ]
   },
   {
    "product": "Simplecast",
    "method": "pixel",
    "src": [
     "AUD-M1-S28",
     "AUD-E-S28"
    ]
   },
   {
    "product": "ART19",
    "method": "pixel",
    "src": [
     "AUD-AMAZON-S29"
    ]
   },
   {
    "product": "Audacy",
    "method": "pixel",
    "src": [
     "AUD-NFA-S10"
    ]
   },
   {
    "product": "DAX US",
    "method": "device graph or ID",
    "src": [
     "AUD-M8-S28"
    ]
   },
   {
    "product": "SiriusXM Media",
    "method": "mixed",
    "src": [
     "AUD-E-S17",
     "AUD-SIRIUSXM-S04"
    ]
   },
   {
    "product": "iHeartMedia",
    "method": "mixed",
    "src": [
     "AUD-NFA-S12",
     "AUD-E-S20"
    ]
   },
   {
    "product": "Beasley Broadcast Group",
    "method": "mixed",
    "src": [
     "AUD-M5-S12",
     "AUD-M5-S11"
    ]
   },
   {
    "product": "Acast",
    "method": "mixed",
    "src": [
     "AUD-E-S23",
     "AUD-NFA-S11"
    ]
   },
   {
    "product": "Podtrac",
    "method": "undocumented",
    "src": [
     "AUD-E-S12"
    ]
   },
   {
    "product": "Amazon Ads audio",
    "method": "undocumented",
    "src": [
     "AUD-E-S25"
    ]
   },
   {
    "product": "Odeeo",
    "method": "undocumented",
    "src": [
     "AUD-ODEEO-S11"
    ]
   },
   {
    "product": "PodcastOne",
    "method": "undocumented",
    "src": [
     "AUD-M7-S37"
    ]
   },
   {
    "product": "Audioboom",
    "method": "undocumented",
    "src": [
     "AUD-M7-S04"
    ]
   },
   {
    "product": "National Public Media",
    "method": "undocumented",
    "src": [
     "AUD-M8-S11"
    ]
   },
   {
    "product": "Salem Media Group",
    "method": "undocumented",
    "src": [
     "AUD-M5-S23"
    ]
   }
  ],
  "counts": [
   {
    "method": "IP or household",
    "n": 4
   },
   {
    "method": "pixel",
    "n": 7
   },
   {
    "method": "device graph or ID",
    "n": 1
   },
   {
    "method": "mixed",
    "n": 4
   },
   {
    "method": "undocumented",
    "n": 7
   }
  ],
  "share_documented": 91.7,
  "share_with_undocumented": 57.9,
  "share_with_mixed": 47.8,
  "yes": 11,
  "documented": 12,
  "undocumented": 7,
  "mixed": 4,
  "sample": 23
 },
 "q4": [
  {
   "label": "Audio attention, memory and intrusiveness",
   "total": 19,
   "independent": 0,
   "contradictory": 0,
   "insufficient": 19
  },
  {
   "label": "In-game retention",
   "total": 13,
   "independent": 0,
   "contradictory": 0,
   "insufficient": 13
  },
  {
   "label": "In-game attention",
   "total": 6,
   "independent": 0,
   "contradictory": 0,
   "insufficient": 6
  }
 ],
 "q1": {
  "classes": [
   "measurement",
   "narrative",
   "price",
   "reach",
   "workflow",
   "creative"
  ],
  "sources": [
   {
    "source_id": "AUD-A-S16",
    "base": "100 marketers, geography unclear (Amazon Ads and EMARKETER)",
    "period": "November 2025",
    "values": [
     55,
     36,
     null,
     17,
     21,
     22
    ]
   },
   {
    "source_id": "AUD-A-S18",
    "base": "n=128 Australian buy-side respondents (95% agencies, 5% brands)",
    "period": "November-December 2025",
    "values": [
     40,
     19,
     24,
     null,
     18,
     15
    ]
   }
  ]
 },
 "second_pass": {
  "rows": 17,
  "cells": 200,
  "exact": 144,
  "exact_pct": 72,
  "both_scored": 168,
  "within1": 162,
  "within1_pct": 96.4,
  "ne_mismatch": 15,
  "mean_diff": 0.2,
  "kappa_quadratic": 0.86,
  "rows_band_changed": 4,
  "moved": [
   {
    "vendor": "Cumulus Media",
    "product": "Cumulus Media (including Westwood One)",
    "first": "Partly documented",
    "second": "Well documented"
   },
   {
    "vendor": "iHeartMedia",
    "product": "iHeartMedia audio advertising",
    "first": "Well documented",
    "second": "Most documented"
   },
   {
    "vendor": "PodcastOne",
    "product": "PodcastOne",
    "first": "Well documented",
    "second": "Partly documented"
   },
   {
    "vendor": "Spreaker (iHeartMedia)",
    "product": "Spreaker",
    "first": "Partly documented",
    "second": "Well documented"
   }
  ]
 }
}