[
 {
  "id": "sellers_sum_unique_domains",
  "formula": "sum of each file's unique publisher domains",
  "inputs": {
   "Anzu": 957,
   "IION": 263,
   "Gadsme": 222,
   "Adverty": 119,
   "Gameloft (COMBO!)": 31,
   "Frameplay": 27
  },
  "value": 1619,
  "sources": [
   "GAM-B-S01",
   "GAM-B-S03",
   "GAM-B-S04",
   "GAM-B-S05",
   "GAM-B-S06",
   "GAM-B-S02"
  ]
 },
 {
  "id": "sellers_duplicate_domain_appearances",
  "formula": "sum of per-file unique domains − unique domains across all files",
  "inputs": {
   "sum": 1619,
   "unique": 1381
  },
  "value": 238,
  "sources": [
   "GAM-B-S01",
   "GAM-B-S03",
   "GAM-B-S04",
   "GAM-B-S05",
   "GAM-B-S06",
   "GAM-B-S02"
  ]
 },
 {
  "id": "studies_seller_vendor_or_trade_body",
  "formula": "count of study_evidence rows in the sponsor class",
  "inputs": {
   "class": "Seller, vendor or trade body"
  },
  "value": 25,
  "sources": [
   "GAM-H-S05",
   "GAM-H-S04",
   "GAM-H-S06",
   "GAM-H-S07",
   "GAM-H-S09",
   "GAM-H-S08",
   "GAM-H-S10",
   "GAM-H-S11",
   "GAM-H-S12",
   "GAM-H-S14",
   "GAM-H-S15",
   "GAM-H-S17",
   "GAM-H-S18",
   "GAM-H-S19",
   "GAM-H-S20",
   "GAM-H-S22",
   "GAM-H-S23",
   "GAM-H-S25",
   "GAM-H-S26",
   "GAM-H-S27",
   "GAM-H-S28",
   "GAM-H-S29",
   "GAM-FRAMEPLAY-S23",
   "GAM-FRAMEPLAY-S25",
   "GAM-R-S328"
  ]
 },
 {
  "id": "studies_agency_led_sellers_involved",
  "formula": "count of study_evidence rows in the sponsor class",
  "inputs": {
   "class": "Agency-led, sellers involved"
  },
  "value": 1,
  "sources": [
   "GAM-H-S01"
  ]
 },
 {
  "id": "studies_academic_funding_not_stated",
  "formula": "count of study_evidence rows in the sponsor class",
  "inputs": {
   "class": "Academic, funding not stated"
  },
  "value": 7,
  "sources": [
   "GAM-H-S31",
   "GAM-H-S32",
   "GAM-H-S33",
   "GAM-H-S34",
   "GAM-H-S35",
   "GAM-H-S36",
   "GAM-H-S37"
  ]
 },
 {
  "id": "studies_academic_no_outside_funding",
  "formula": "count of study_evidence rows in the sponsor class",
  "inputs": {
   "class": "Academic, no outside funding"
  },
  "value": 1,
  "sources": [
   "GAM-H-S30"
  ]
 },
 {
  "id": "studies_total",
  "formula": "rows in the study_evidence table",
  "inputs": {},
  "value": 34,
  "sources": [
   "GAM-H-S01",
   "GAM-H-S05",
   "GAM-H-S04",
   "GAM-H-S06",
   "GAM-H-S07",
   "GAM-H-S09",
   "GAM-H-S08",
   "GAM-H-S10",
   "GAM-H-S11",
   "GAM-H-S12",
   "GAM-H-S14",
   "GAM-H-S15",
   "GAM-H-S17",
   "GAM-H-S18",
   "GAM-H-S19",
   "GAM-H-S20",
   "GAM-H-S22",
   "GAM-H-S23",
   "GAM-H-S25",
   "GAM-H-S26",
   "GAM-H-S27",
   "GAM-H-S28",
   "GAM-H-S29",
   "GAM-H-S30",
   "GAM-H-S31",
   "GAM-H-S32",
   "GAM-H-S33",
   "GAM-H-S34",
   "GAM-H-S35",
   "GAM-H-S36",
   "GAM-H-S37",
   "GAM-FRAMEPLAY-S23",
   "GAM-FRAMEPLAY-S25",
   "GAM-R-S328"
  ]
 },
 {
  "id": "specialist_exits_since_2021",
  "formula": "specialist companies sold or put into insolvency since 2021-01-01 with a primary record (Bloxbiz, Bidstack, Let's Bounce); the Misfits Ads business line and Admix's announced merger are recorded and not counted",
  "inputs": {
   "events": [
    "Bloxbiz 2021-10-04",
    "Bidstack 2024-03-22",
    "Let's Bounce 2026-01-05"
   ],
   "recorded_not_counted": [
    "Misfits Ads 2026-05-01 (business line)",
    "Admix 2022-06-21 (merger announced)"
   ]
  },
  "value": 3,
  "sources": [
   "GAM-U-S13",
   "GAM-U-S06",
   "GAM-U-S01",
   "GAM-B-S45"
  ]
 }
]