{ "title": "The capability matrix", "note": "Each cell scores one documented capability from 0 to 5 against fixed anchors; n/e means no evidence, n/a means the dimension is outside the cohort's mask. Click a cell for its rationale, availability, evidence grade, date, disclosure mode, sources and verification status. Rows are compared only within their cohort.", "foot": "Interest-marked rows (diamond) belong to the author's employer, a former employer or a declared role; they are scored under the same anchors, and the method chapter publishes each cohort's field mean with those rows removed.", "scale": { "0": "the record documents that the capability is absent or has failed the criterion", "1": "adjacent or incidental", "2": "partial or indirect, for example via a partner", "3": "real but thinly evidenced, narrow in scope, or beta", "4": "documented and specific but from vendor documentation only, or independently observed but narrow", "5": "the capability is documented in operational detail from an official document, filing or independent observation" }, "dims": [ { "key": "selection_transparency", "label": "Selection transparency", "short": "Selection", "definition": "The logic that selects inventory into the deal (audience match, contextual class, quality threshold, allow-list) and whether it is documented with thresholds and update cadence.", "anchors": { "0": "a verified finding that the stated logic was not applied", "1": "\"premium\", \"pre-vetted\" or similar asserted without a logic", "2": "logic described only through a partner's documentation", "3": "logic named without thresholds", "4": "logic, thresholds and cadence documented in vendor documentation (grade C cap)", "5": "logic, thresholds and update cadence documented by an official record or independent observation" } }, { "key": "composition_disclosure", "label": "Composition disclosure", "short": "Composition", "definition": "Whether a buyer can see the sellers and domains in the deal. Capability (a documented disclosure function), observed disclosure (an identified example deal) and delivery verification are recorded separately; alignment with the supply-chain files is dimension 12.", "anchors": { "0": "a verified misdescription of a named deal's composition", "1": "a general assertion of transparency", "2": "composition disclosed only through a partner platform", "3": "seller count or categories only", "4": "seller and domain lists documented as available in an authenticated interface, no identified example (grade C cap)", "5": "seller and domain lists public, or documented in an authenticated interface with an identified example deal" } }, { "key": "data_provenance", "label": "Data provenance", "short": "Provenance", "definition": "For the data applied: source, provider, collection method, intended use, applicable permissions and any claimed legal basis, each recorded separately; non-personal contextual inputs marked. The score is for documentation, never a conclusion of legal compliance.", "anchors": { "0": "a verified material contradiction of the scored provenance claim", "1": "\"proprietary data\" or \"trusted data\" only", "2": "provenance documented only by the data partner", "3": "source type and provider named", "4": "all fields documented per segment in vendor documentation (grade C cap)", "5": "all fields documented per segment with a named provider, by an official record or independent observation" } }, { "key": "quality_evidence", "label": "Quality evidence", "short": "Quality", "definition": "The quality of the evidence behind the deal's quality claims (MFA share, viewability, invalid traffic, suitability, attention, carbon), scored independently of the result; effect direction, magnitude and uncertainty are reported separately under H3.", "anchors": { "0": "demonstrated material invalidity of the evidence presented", "1": "claims without qualifying measurement", "2": "a vendor or commissioned study without a comparator or without method", "3": "a vendor or commissioned study with sufficient method and a comparator", "4": "one suitable independent study with a published design", "5": "independent replication with a suitable design against a pre-curation comparator" } }, { "key": "auction_mechanics", "label": "Auction mechanics", "short": "Auction", "definition": "Documented auction type, priority, floor treatment, exclusivity and request sampling for curated deals on the exchange (cohort A only), each recorded as default, configurable, recommended or observed.", "anchors": { "0": "documented defaults that contradict the product's public description", "1": "undocumented beyond marketing", "2": "mechanics documented only for one transaction type or only through a partner", "3": "auction type documented, the rest not", "4": "all documented with defaults in vendor documentation (grade C cap)", "5": "auction type, priority, floor treatment, exclusivity and request sampling all documented with defaults stated, by an official record or independent observation" } }, { "key": "channel_execution", "label": "Channel execution", "short": "Channels", "definition": "Documented execution within the product's advertised scope as captured in workstream U, on a non-overlapping taxonomy (web display; web video; mobile in-app; CTV; audio; DOOH; other). Breadth is published descriptively and earns no points.", "anchors": { "0": "documented failure to provide a claimed environment; unknown capability is n/e, never failure", "1": "above 0% to under 25%", "2": "25% to under 50%", "3": "50% to under 75%", "4": "75% to under 100%", "5": "100% of advertised environments documented as live" } }, { "key": "activation_routes", "label": "Activation routes", "short": "Routes", "definition": "Distinct buying endpoints (DSPs and buying platforms) with documented activation functionality for this product, deduplicated across aliases and seats. An unsupported \"any DSP\" assertion is n/e.", "anchors": { "0": "documented absence or withdrawal of a claimed route", "1": "one named endpoint", "2": "one named endpoint documented only by the partner", "3": "two to three", "4": "four", "5": "five or more named endpoints with documented activation" } }, { "key": "scale", "label": "Scale", "short": "Scale", "definition": "Disclosed scale of the product's curated deals in one unit, service perimeter and 12-month window per cohort. Other scale measures are attributes; company-wide and unperiodised figures are context only and score n/e. Boundaries are inclusive at the lower bound; a figure older than 24 months at the cutoff is stale and scores n/e.", "anchors": { "0": "a verified finding of no curated-deal volume in the window", "1": "any periodised disclosure below the 3 threshold", "2": "a periodised figure below the 3 threshold from a partner's documentation", "3": "at or above $50 million or 10 billion impressions in a stated 12-month window", "4": "the same from vendor documentation (grade C cap)", "5": "at or above $500 million of curated-deal spend, or 100 billion curated-deal impressions, in a stated 12-month window, by an official record or independent observation" } }, { "key": "us_availability", "label": "US availability and coverage", "short": "US", "definition": "Documented US availability and US production use. International breadth earns no points.", "anchors": { "0": "documented non-availability in the US", "1": "the US mentioned in marketing only", "2": "US availability documented only by a partner", "3": "US availability documented only", "4": "US availability and US production use documented in vendor documentation (grade C cap)", "5": "US availability and US production use documented (a named US customer or US deals in a stated period) by an official record or independent observation" } }, { "key": "pricing_transparency", "label": "Pricing transparency", "short": "Pricing", "definition": "Transparency of the charges the product controls or collects, with the four series (curation fee, data fee, SSP take rate, DSP take rate) kept distinct in the deal-path record. Third-party charges in the path are attributes, never scored against the product.", "anchors": { "0": "a verified undisclosed product charge", "1": "a general pricing assertion, including \"no additional fee\" without a schedule, or a curfeetype of 0 (undisclosed)", "2": "a declared charge type only: a Deal Sync API curfeetype of 4 (no fee) subject to scope verification, or a type without base", "3": "charge types and bases disclosed, amounts incomplete", "4": "the same in vendor documentation (grade C cap)", "5": "every applicable charge discloses amount or rate, base, payer, collector and period, by an official record or independent observation" } }, { "key": "assurance", "label": "Independent assurance", "short": "Assurance", "definition": "Assurance recorded with the assured entity, product, metric, environment, period, standard and funding. Input accreditation (a measurer's MRC accreditation) and company certification are attributes unless their scope demonstrably covers the scored service; commissioned assurance stays distinct from independent measurement; historical adverse events are recorded separately.", "anchors": { "0": "a defined current failure: a withdrawn certification for the product or a documented failed audit", "1": "self-attestation", "2": "assurance of an input only (the measurer's accreditation) documented as applied to the product", "3": "certification of the operating company without product scope", "4": "a certification or accreditation whose scope demonstrably covers the scored service", "5": "a direct independent audit of the product's composition or fees by a named party" } }, { "key": "supply_path_integrity", "label": "Supply-path integrity", "short": "Supply path", "definition": "Authorisation and traceability of the inventory in the deal over an observed sample (ads.txt, sellers.json, SupplyChain complete and consistent), duplicated requests, and documented IVT filtering. Resale and request duplication are reported separately with definitions and denominators; finding no duplication in the sample is not proof of its absence across the product.", "anchors": { "0": "verified unauthorised or duplicated supply in the deal", "1": "files incomplete or stale", "2": "files complete only for part of the sample", "3": "files complete, filtering self-described", "4": "the same from vendor documentation (grade C cap)", "5": "the sample fully authorised with no duplicated requests, and IVT filtering by an accredited measurer, by an official record or independent observation" } } ], "groups": [ { "key": "exchange", "label": "Exchanges: SSP and exchange operators" }, { "key": "data", "label": "Data: audience, contextual and attention data companies" }, { "key": "verification", "label": "Verification: verification and measurement companies" }, { "key": "agency", "label": "Agencies: holding companies and agency networks" }, { "key": "platform", "label": "Platforms: walled gardens, publishers and retailers" } ], "cohorts": [ { "key": "exchange", "label": "A — Exchange curation platforms", "definition": "A tool a curator or buyer purchases to build and trade deals hosted on that exchange's inventory.", "applicable": [ "selection_transparency", "composition_disclosure", "data_provenance", "quality_evidence", "auction_mechanics", "channel_execution", "activation_routes", "scale", "us_availability", "pricing_transparency", "assurance", "supply_path_integrity" ], "banded": true }, { "key": "curator", "label": "B — Curated deal products", "definition": "A standardised, signal-enriched deal product a buyer purchases as deal IDs built by the operator, sold on one or more exchanges.", "applicable": [ "selection_transparency", "composition_disclosure", "data_provenance", "quality_evidence", "channel_execution", "activation_routes", "scale", "us_availability", "pricing_transparency", "assurance", "supply_path_integrity" ], "banded": true }, { "key": "marketplace", "label": "C — Managed client marketplaces", "definition": "A curated supply pool operated for a buyer's own clients by an agency or holding company; retailer and publisher off-site pools are listed here and scored in the retail media paper.", "applicable": [ "selection_transparency", "composition_disclosure", "data_provenance", "quality_evidence", "channel_execution", "activation_routes", "scale", "us_availability", "pricing_transparency", "assurance", "supply_path_integrity" ], "banded": true } ], "mask_violations": [], "quotient": { "key": "dq", "abbr": "DQ", "name": "Deal Quotient", "field_mean_method": "raw_mean", "groups": { "Depth": [ "selection_transparency", "composition_disclosure", "data_provenance", "quality_evidence", "auction_mechanics" ], "Reach": [ "channel_execution", "activation_routes", "scale", "us_availability" ], "Standing": [ "pricing_transparency", "assurance", "supply_path_integrity" ] }, "group_meaning": { "Depth": "What the deal is: how selection is documented, what a buyer can see of its composition and data, the evidence behind its quality claims, and (for exchanges) how the auction treats it.", "Reach": "Where it works: documented execution across advertised channels, buying routes, disclosed scale and US coverage.", "Standing": "Whether a buyer can trust and trade it: pricing transparency, independent assurance and supply-path integrity." }, "weights": { "Depth": 0.45, "Reach": 0.25, "Standing": 0.3 }, "prior_strength": 4, "shrink": 4, "shrink_alternatives": [ 0, 2, 8 ], "scenario_values": [ 1, 4 ], "envelope_values": [ 0, 5 ], "band_offsets": [ [ "Front rank", 12 ], [ "Strong", 1 ], [ "Mid", -8 ], [ "Narrow", -1000 ] ], "bands_rule": "Bands come from the unrounded offset 20 x (Shrunk - F): Front rank at +12 or more, Strong at +1 or more, Mid at -8 or more, Narrow below; equal values share a band. These are the Contextual Quotient's offsets.", "thin_record_min": 6, "cohort_min_banded": 6, "thin_label": "Thin record", "small_label": "Cohort too small", "unbanded_label": "Cohort without bands", "dims_in_groups": 12, "cohorts": { "exchange": { "label": "A — Exchange curation platforms", "definition": "A tool a curator or buyer purchases to build and trade deals hosted on that exchange's inventory.", "rows": 11, "applicable": [ "selection_transparency", "composition_disclosure", "data_provenance", "quality_evidence", "auction_mechanics", "channel_execution", "activation_routes", "scale", "us_availability", "pricing_transparency", "assurance", "supply_path_integrity" ], "banded_by_design": true, "max_possible": 87, "field_mean": 2.3365, "field_q_exact": 46.730303030303034, "field_q": 47, "bands_on": true, "eligible": 7, "bands": [ [ "Front rank", 58.73 ], [ "Strong", 47.73 ], [ "Mid", 38.73 ], [ "Narrow", null ] ], "band_counts": { "Strong": 4, "Thin record": 4, "Mid": 3 }, "sensitivity": { "variants": [ { "name": "Equal thirds", "weights": { "Depth": 0.3333333333333333, "Reach": 0.3333333333333333, "Standing": 0.3333333333333333 }, "field_q": 46, "max_shift": 1, "mean_shift": 0.4, "top_kept": 0, "top_size": 0 }, { "name": "Depth-led", "weights": { "Depth": 0.6, "Reach": 0.2, "Standing": 0.2 }, "field_q": 47, "max_shift": 1, "mean_shift": 0.2, "top_kept": 0, "top_size": 0 }, { "name": "Reach-led", "weights": { "Depth": 0.3, "Reach": 0.45, "Standing": 0.25 }, "field_q": 46, "max_shift": 3, "mean_shift": 0.9, "top_kept": 0, "top_size": 0 }, { "name": "Standing-led", "weights": { "Depth": 0.3, "Reach": 0.2, "Standing": 0.5 }, "field_q": 46, "max_shift": 1, "mean_shift": 0.2, "top_kept": 0, "top_size": 0 } ], "max_shift": 3, "mean_shift": 0.4, "top_size": 0, "top_kept_min": 0, "banded": 7, "band_stable": [ "Criteo", "Equativ", "Magnite ClearLine", "PubMatic Connect" ], "band_moves": [ { "vendor": "Index Marketplaces", "band": "Strong", "alt": { "Equal thirds": "Strong", "Depth-led": "Mid", "Reach-led": "Strong", "Standing-led": "Mid" } }, { "vendor": "Microsoft Curate", "band": "Mid", "alt": { "Equal thirds": "Mid", "Depth-led": "Strong", "Reach-led": "Mid", "Standing-led": "Strong" } }, { "vendor": "TripleLift", "band": "Mid", "alt": { "Equal thirds": "Mid", "Depth-led": "Mid", "Reach-led": "Mid", "Standing-led": "Narrow" } } ], "deletion": { "cells_tested": 68, "max_up": { "vendor": "Seedtag", "dim": "pricing_transparency", "value": 1, "from": 41.37, "to": 46.7, "change": 6, "admission_lost": true, "eligibility_lost": false, "band_before": "Thin record", "band_after": "Not admitted" }, "max_down": { "vendor": "Index Marketplaces", "dim": "pricing_transparency", "value": 3, "from": 47.97, "to": 43.78, "change": -4, "admission_lost": false, "eligibility_lost": false, "band_before": "Strong", "band_after": "Mid" }, "admission_losses": 16, "eligibility_losses": 24, "band_changes": 47, "vendors_moving_3plus": 7, "mean_abs": 1.9 }, "scenarios": { "values": [ 1, 4 ], "envelope": [ 0, 5 ], "tested": 7, "sensitive": [ "Criteo", "Equativ", "Index Marketplaces", "Magnite ClearLine", "Microsoft Curate", "PubMatic Connect", "TripleLift" ] }, "shrink": [ { "k": 0, "max_shift": 1, "mean_shift": 0.4, "band_changes": [ "Microsoft Curate", "TripleLift" ] }, { "k": 2, "max_shift": 0, "mean_shift": 0, "band_changes": [] }, { "k": 8, "max_shift": 0, "mean_shift": 0, "band_changes": [ "Index Marketplaces" ] } ] } }, "curator": { "label": "B — Curated deal products", "definition": "A standardised, signal-enriched deal product a buyer purchases as deal IDs built by the operator, sold on one or more exchanges.", "rows": 7, "applicable": [ "selection_transparency", "composition_disclosure", "data_provenance", "quality_evidence", "channel_execution", "activation_routes", "scale", "us_availability", "pricing_transparency", "assurance", "supply_path_integrity" ], "banded_by_design": true, "max_possible": 84, "field_mean": 2.0661, "field_q_exact": 41.32142857142857, "field_q": 41, "bands_on": false, "eligible": 2, "bands": [ [ "Front rank", 53.32 ], [ "Strong", 42.32 ], [ "Mid", 33.32 ], [ "Narrow", null ] ], "band_counts": { "Thin record": 5, "Cohort too small": 2 }, "sensitivity": { "variants": [ { "name": "Equal thirds", "weights": { "Depth": 0.3333333333333333, "Reach": 0.3333333333333333, "Standing": 0.3333333333333333 }, "field_q": 39, "max_shift": 3, "mean_shift": 0.9, "top_kept": 0, "top_size": 0 }, { "name": "Depth-led", "weights": { "Depth": 0.6, "Reach": 0.2, "Standing": 0.2 }, "field_q": 44, "max_shift": 3, "mean_shift": 1.1, "top_kept": 0, "top_size": 0 }, { "name": "Reach-led", "weights": { "Depth": 0.3, "Reach": 0.45, "Standing": 0.25 }, "field_q": 40, "max_shift": 4, "mean_shift": 1.4, "top_kept": 0, "top_size": 0 }, { "name": "Standing-led", "weights": { "Depth": 0.3, "Reach": 0.2, "Standing": 0.5 }, "field_q": 38, "max_shift": 3, "mean_shift": 0.9, "top_kept": 0, "top_size": 0 } ], "max_shift": 4, "mean_shift": 1.1, "top_size": 0, "top_kept_min": 0, "banded": 0, "band_stable": [], "band_moves": [], "deletion": { "cells_tested": 39, "max_up": { "vendor": "Comscore", "dim": "assurance", "value": 1, "from": 39.48, "to": 45.66, "change": 7, "admission_lost": false, "eligibility_lost": false, "band_before": "Thin record", "band_after": "Thin record" }, "max_down": { "vendor": "Audigent SmartPMP", "dim": "activation_routes", "value": 3, "from": 40.48, "to": 37.53, "change": -2, "admission_lost": false, "eligibility_lost": false, "band_before": "Cohort too small", "band_after": "Cohort too small" }, "admission_losses": 4, "eligibility_losses": 0, "band_changes": 4, "vendors_moving_3plus": 6, "mean_abs": 2 }, "scenarios": { "values": [ 1, 4 ], "envelope": [ 0, 5 ], "tested": 0, "sensitive": [] }, "shrink": [ { "k": 0, "max_shift": 0, "mean_shift": 0, "band_changes": [] }, { "k": 2, "max_shift": 0, "mean_shift": 0, "band_changes": [] }, { "k": 8, "max_shift": 1, "mean_shift": 0.3, "band_changes": [] } ] } }, "marketplace": { "label": "C — Managed client marketplaces", "definition": "A curated supply pool operated for a buyer's own clients by an agency or holding company; retailer and publisher off-site pools are listed here and scored in the retail media paper.", "rows": 3, "applicable": [ "selection_transparency", "composition_disclosure", "data_provenance", "quality_evidence", "channel_execution", "activation_routes", "scale", "us_availability", "pricing_transparency", "assurance", "supply_path_integrity" ], "banded_by_design": true, "max_possible": 82, "field_mean": 1.7, "field_q_exact": 34, "field_q": 34, "bands_on": false, "eligible": 1, "bands": [ [ "Front rank", 46 ], [ "Strong", 35 ], [ "Mid", 26 ], [ "Narrow", null ] ], "band_counts": { "Thin record": 2, "Cohort too small": 1 }, "sensitivity": { "variants": [ { "name": "Equal thirds", "weights": { "Depth": 0.3333333333333333, "Reach": 0.3333333333333333, "Standing": 0.3333333333333333 }, "field_q": 34, "max_shift": 0, "mean_shift": 0, "top_kept": 0, "top_size": 0 }, { "name": "Depth-led", "weights": { "Depth": 0.6, "Reach": 0.2, "Standing": 0.2 }, "field_q": 35, "max_shift": 0, "mean_shift": 0, "top_kept": 0, "top_size": 0 }, { "name": "Reach-led", "weights": { "Depth": 0.3, "Reach": 0.45, "Standing": 0.25 }, "field_q": 35, "max_shift": 0, "mean_shift": 0, "top_kept": 0, "top_size": 0 }, { "name": "Standing-led", "weights": { "Depth": 0.3, "Reach": 0.2, "Standing": 0.5 }, "field_q": 32, "max_shift": 0, "mean_shift": 0, "top_kept": 0, "top_size": 0 } ], "max_shift": 0, "mean_shift": 0, "top_size": 0, "top_kept_min": 0, "banded": 0, "band_stable": [], "band_moves": [], "deletion": { "cells_tested": 15, "max_up": { "vendor": "Stagwell Curate", "dim": "pricing_transparency", "value": 1, "from": 35.8, "to": 39.71, "change": 4, "admission_lost": false, "eligibility_lost": true, "band_before": "Cohort too small", "band_after": "Thin record" }, "max_down": { "vendor": "WPP Media", "dim": "composition_disclosure", "value": 3, "from": 39.5, "to": 34.86, "change": -5, "admission_lost": true, "eligibility_lost": false, "band_before": "Thin record", "band_after": "Not admitted" }, "admission_losses": 4, "eligibility_losses": 6, "band_changes": 10, "vendors_moving_3plus": 2, "mean_abs": 2.1 }, "scenarios": { "values": [ 1, 4 ], "envelope": [ 0, 5 ], "tested": 0, "sensitive": [] }, "shrink": [ { "k": 0, "max_shift": 0, "mean_shift": 0, "band_changes": [] }, { "k": 2, "max_shift": 0, "mean_shift": 0, "band_changes": [] }, { "k": 8, "max_shift": 0, "mean_shift": 0, "band_changes": [] } ] } } }, "totals": { "banded": 7, "thin": 11, "small": 3, "band_counts": { "Strong": 4, "Thin record": 11, "Mid": 3, "Cohort too small": 3 }, "band_stable": 4, "sensitive_missing": 7, "max_shift": 4, "top": 0, "cohorts": 3, "cohorts_banded": 1, "cohorts_empty": 0, "unverified_cells": 0 } }, "rows": [ { "id": "commerce-grid", "vendor": "Criteo", "product": "Commerce Grid", "group": "exchange", "cohort": "exchange", "owner": "Criteo S.A. (Nasdaq: CRTO)", "status": "active", "interest": false, "relationship": "", "note": "Criteo's commerce SSP, on which curators combine supply deals into demand deal IDs enriched with Criteo Commerce Audiences and synced to DSPs.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the product page names the selection logic, supply packaged with Criteo's Commerce Audiences, and the knowledge base adds performance-based deals with viewability and VCR KPI settings, but no threshold, match rule or update cadence is documented. Disclosure mode: public. (verify/E: CUR-E-F29 supported_with_qualification)", "src": [ "CUR-E-S29", "CUR-V-E-S01" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the only transparency statement is the product page's 'fair and visible transactions', made about fees; the knowledge base says a Demand Deal ID combines several Supply Deals and that the DSP surfaces deal information in its negotiation interface, but no page opened documents a buyer-facing seller or domain list or an example deal. Disclosure mode: unknown. (verify/U: CUR-U-F09 supported; verify/E: CUR-E-F37 supported)", "src": [ "CUR-E-S29", "CUR-V-E-S02", "CUR-V-E-S03" ], "verification_status": "verified" }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the product page names the provider and source type, Criteo's Commerce Audiences, and says they are 'built on consented data'; collection method, intended use, permissions and any legal basis are not documented per segment. Disclosure mode: public. (verify/E: CUR-E-F29 supported_with_qualification)", "src": [ "CUR-E-S29" ], "verification_status": "qualified" }, "quality_evidence": { "k": "ne", "why": "Looked for a quality claim on a named dimension (MFA, viewability, IVT, suitability, attention, carbon) with its measurement: stream C did not screen Commerce Grid (its open question 9) and streams E and U record none; 'for better results' names no dimension, and the viewability and VCR KPI settings for performance-based deals in the knowledge base (stream E verifier) are a deal setting, not evidence.", "src": [ "CUR-E-S29", "CUR-V-E-S01" ] }, "auction_mechanics": { "k": "score", "v": 2, "avail": "live", "grade": "C", "date": "2026-11-03", "why": "Anchor 2: the knowledge base documents deal throttling, floor treatment, one DSP seat per demand deal and net-of-fee, win-only charging, all for the single curated demand-deal type; auction type and priority are not documented, so anchor 3 (auction type documented) is not met. Disclosure mode: authenticated. (decision on the cell verifier's anchor check, 3 November 2026)", "src": [ "CUR-V-E-S01", "CUR-V-E-S03", "CUR-E-S29" ], "verification_status": "qualified" }, "channel_execution": { "k": "ne", "why": "Stream U's channel_scope records the advertised scope (web display, web video, mobile in-app, CTV, other: native and mobile web) and no environment documented as live by a dated statement, console step or named route; the knowledge base's 'one Media Format per Deal ID' (stream E verifier) documents none. Unknown capability is n/e.", "src": [ "CUR-E-S29", "CUR-V-E-S01" ] }, "activation_routes": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-11-03", "why": "Anchor 3: the Deal Sync page documents activation with two named DSPs, DV360 (a deal surfaces in its UI one hour after creation) and The Trade Desk (three hours), and says Deal Sync is 'available to a limited number of integrated DSP partners'; the product page's '60+ third party DSPs' and 'any DSP' name no endpoint and add nothing. Disclosure mode: public. (verify/E: CUR-E-F38 supported_with_qualification)", "src": [ "CUR-V-E-S02", "CUR-V-E-S01", "CUR-E-S29" ], "verification_status": "qualified" }, "scale": { "k": "ne", "why": "Streams U and E found only company-wide or unperiodised figures: '$2.2B in annual ad spend' from Criteo's 17,000+ brands and agencies (year not stated), '14K+' commerce partners and '60+' DSPs; no curated-deal spend or impressions in a stated 12-month window (verify/U: CUR-U-F35 supported).", "src": [ "CUR-E-S29" ] }, "us_availability": { "k": "ne", "why": "Stream U found no US availability statement or US customer on the product page (register amendment of 3 November 2026; the U verifier saw only a '20 countries' consumer dashboard), and the knowledge base pages read by the stream E verifier carry none; silence is not documented non-availability.", "src": [ "CUR-E-S29" ] }, "pricing_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-11-03", "why": "Anchor 3: the knowledge base documents the charge types (a Criteo tech fee charged to the curator; a curator margin), the base (deducted from the bid submitted to the final auction, charged only when the curated bid wins) and the collectors, but no amount, rate or range, and buyer visibility is not stated; the curation fee can be adjusted after a deal is synced, and the glossary's 'on top of negotiated Supply Deals' wording sits beside the net-of-fee rule unreconciled. Disclosure mode: public. (verify/E: CUR-E-F36 supported_with_qualification)", "src": [ "CUR-V-E-S01", "CUR-V-E-S02", "CUR-V-E-S03", "CUR-E-S29" ], "verification_status": "qualified" }, "assurance": { "k": "ne", "why": "Looked for a certification, accreditation or audit whose scope covers Commerce Grid, or a Criteo company certification, in streams E, U, C, H and J; none recorded.", "src": [] }, "supply_path_integrity": { "k": "ne", "why": "Looked for ads.txt, sellers.json or SupplyChain observations, request-duplication findings and IVT filtering for Commerce Grid deals in streams E, U, C, H and J; none recorded, and the page's 'reducing unnecessary traffic' describes request sampling, not IVT filtering.", "src": [ "CUR-E-S29" ] } }, "register": { "product": "Commerce Grid", "purchased_service": "Commerce SSP packaging Criteo commerce audiences with supply for activation through a DSP", "operating_entity": "Criteo S.A.", "owner": "Criteo S.A. (Nasdaq: CRTO)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability; added from review round 1" }, "applicable": 12, "scored": 6, "coverage_applicable": "6/12", "coverage_pct": 50, "unverified_cells": 0, "k": 6, "q": 51, "q_exact": 50.6421, "offset": 3.9118, "raw": 2.6625, "band": "Strong", "band_i": 1, "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.3, "Reach": 3, "Standing": 3 }, "q_alt": { "Equal thirds": 52, "Depth-led": 49, "Reach-led": 52, "Standing-led": 52 }, "band_alt": { "Equal thirds": "Strong", "Depth-led": "Strong", "Reach-led": "Strong", "Standing-led": "Strong" }, "band_stable": true, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 40, "band": "Mid" }, "high": { "fill": 4, "q": 57, "band": "Strong" }, "envelope": { "low": { "fill": 0, "q": 34 }, "high": { "fill": 5, "q": 63 } } }, "band_sensitive_missing": true, "field_q": 47, "coverage_by_group": { "Depth": "4/5", "Reach": "1/4", "Standing": "1/3" } }, { "id": "maestro-by-equativ", "vendor": "Equativ", "product": "Maestro by Equativ", "group": "exchange", "cohort": "exchange", "owner": "Equativ SAS (private)", "status": "active", "interest": false, "relationship": "", "note": "Equativ's self-serve curation platform (formerly Equativ Buyer Connect) for building deals, meta-deals and PMPs on Equativ's exchange inventory with floor or fixed pricing and optional curator margins.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-08-05", "why": "Anchor 3: the logic is named without thresholds. Equativ's help centre names the targeting strategies a curator applies (semantic, contextual, data, player size, viewability) and says deal creation starts from targeting criteria set in Media Planning, with a data marketplace for targeting; no thresholds or update cadence are documented. The curation page's '400K+ sites to surface premium inventory' is an assertion and carries no weight. Disclosure mode: authenticated. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-E-S18", "CUR-NFA-S02", "CUR-C-S21" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-15", "why": "Anchor 3: the help centre documents a publisher-name table for deals of 50 publishers or fewer; no domain list is documented and larger deals are not covered, so the record does not reach anchor 4 (seller and domain lists). Disclosure mode: authenticated. (fact from the cell verifier's reading of the source)", "src": [ "CUR-NFA-S01" ], "verification_status": "verified" }, "data_provenance": { "k": "ne", "why": "Looked for the data applied (source, provider, collection method, permissions) in streams E, U and C: no provider, segment or source type is named; stream E's selection coding mentions a data marketplace without a quoted passage or a provider, and Equativ's DoubleVerify integration of 7 October 2026 surfaced only in search snippets (stream C), not in an opened source.", "src": [ "CUR-C-S21" ] }, "quality_evidence": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the curation page's claims ('Analyzes 400K+ sites to surface premium inventory', an Omnicom Media Group testimonial of 'better CTR, increased views and broader reach', 'Cuts planning time by up to 40%') carry no figure on a quality dimension, measurer, method or comparator, and its Forrester SSP Wave rating (Q4 2024) is an analyst evaluation, not a measurement of deal delivery. Scored against the verifier's corrected wording. Disclosure mode: public. (verify/C: CUR-C-F13 qualified)", "src": [ "CUR-C-S21" ], "verification_status": "qualified" }, "auction_mechanics": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-15", "why": "Anchor 3: the auction type is documented (private auctions are 'first-price auctions with multiple competing buyers'; preferred deals are one-to-one), as are floor treatment by pricing model and that guaranteed deals have 'higher priority in DSPs'; request sampling and the defaults for priority and exclusivity are not documented, so the record stops short of anchor 4. Disclosure mode: authenticated. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-E-S18", "CUR-NFA-S01", "CUR-NFA-S02" ], "verification_status": "qualified" }, "channel_execution": { "k": "ne", "why": "Stream U records the advertised scope as web display, web video, CTV and other (native, apps) in a 'global omnichannel marketplace', with no environment documented as live; unknown capability is n/e (verify/U: CUR-U-F04 supported).", "src": [ "CUR-C-S21" ] }, "activation_routes": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-15", "why": "Anchor 3: Equativ's help centre names DV360, The Trade Desk and Xandr Invest as DSPs for deal activation (three named endpoints; Microsoft announced the end of Invest media buying from 28 February 2026, and BidSwitch, also named, is a bidding intermediary and is not counted). Disclosure mode: authenticated. (fact from the cell verifier's reading of the source)", "src": [ "CUR-NFA-S01" ], "verification_status": "verified" }, "scale": { "k": "ne", "why": "'30K+' deals created and '50 Billion' impressions delivered carry no period, perimeter or definition, and '500+' self-serve clients is a client count; none is curated-deal spend or impressions in a stated 12-month window (stream U scale_figures; verify/U: CUR-U-F35 supported).", "src": [ "CUR-C-S21" ] }, "us_availability": { "k": "ne", "why": "Looked for a US availability statement or US customer in streams U, E and C: the pages opened describe a 'global omnichannel marketplace' and carry an IPG Mediabrands testimonial mentioning 'both domestically and internationally' without naming a market (register: not stated; verify/U: CUR-U-F04 supported). Silence is not documented non-availability.", "src": [ "CUR-C-S21" ] }, "pricing_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-15", "why": "Anchor 3: the charge type and its base are documented: the curator margin is a percentage added to the publisher's recommended bid (market floor) or deducted from the deal floor after fixed costs (custom floor, fixed price), with a worked example (deal floor EUR 0.59, 10% margin, media price EUR 0.531). The amounts of the fixed costs and Equativ's own fee, and whether the buyer sees the margin, are not stated. Disclosure mode: authenticated. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-E-S18", "CUR-NFA-S01" ], "verification_status": "qualified" }, "assurance": { "k": "ne", "why": "The only third-party item found is a Forrester SSP Wave (Q4 2024) rating of 5/5 on Curation, an analyst evaluation of vendor capability, not an audit, certification or accreditation of the service (stream C; verify/C: CUR-C-F13 qualified); nothing else in streams E, U, C, H or A.", "src": [ "CUR-C-S21" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for an ads.txt, sellers.json or SupplyChain sample, a request-duplication measure or an IVT-filtering statement for Maestro deals in streams E, U, C, H and A; none recorded (the DoubleVerify integration of 7 October 2026 appears only in search snippets in stream C).", "src": [] } }, "register": { "product": "Maestro by Equativ", "purchased_service": "Curation platform for building deals on Equativ's exchange inventory", "operating_entity": "Equativ SAS", "owner": "Equativ SAS (private)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 6, "coverage_applicable": "6/12", "coverage_pct": 50, "unverified_cells": 0, "k": 6, "q": 52, "q_exact": 51.9921, "offset": 5.2618, "raw": 2.775, "band": "Strong", "band_i": 1, "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.5, "Reach": 3, "Standing": 3 }, "q_alt": { "Equal thirds": 53, "Depth-led": 51, "Reach-led": 53, "Standing-led": 53 }, "band_alt": { "Equal thirds": "Strong", "Depth-led": "Strong", "Reach-led": "Strong", "Standing-led": "Strong" }, "band_stable": true, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 41, "band": "Mid" }, "high": { "fill": 4, "q": 58, "band": "Strong" }, "envelope": { "low": { "fill": 0, "q": 35 }, "high": { "fill": 5, "q": 64 } } }, "band_sensitive_missing": true, "field_q": 47, "coverage_by_group": { "Depth": "4/5", "Reach": "1/4", "Standing": "1/3" } }, { "id": "freewheel-curation-hub", "vendor": "FreeWheel (Comcast)", "product": "FreeWheel Curation Hub", "group": "exchange", "cohort": "exchange", "owner": "Comcast Corporation (Nasdaq: CMCSA)", "status": "active", "interest": false, "relationship": "", "note": "Self-serve inventory curation and deal management tool in FreeWheel Advertiser Suite for packaging FreeWheel publisher supply into deals, advertised for CTV.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the product page names the selection logic ('Standardized content metadata and audience signals integrated for scalable, differentiated packaging and targeting') with no thresholds or update cadence; grade D caps at 3. Scored against the verifier's corrected wording, which changes only the SSP clause. Disclosure mode: authenticated. (verify/E: CUR-E-F27 qualified) Disclosure mode corrected to public (a public marketing page); the score sits at the lower edge of anchor 3, naming input classes rather than a rule.", "src": [ "CUR-E-S24" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "ne", "why": "No composition disclosure found: the Curation Hub page offers 'direct access to FreeWheel publisher partners' and 'reconciled reporting' but no seller or domain list, count or category and no transparency statement (anchor 1 needs at least a general assertion of transparency). Searched: stream E and U pages for FreeWheel.", "src": [ "CUR-E-S24" ] }, "data_provenance": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the data are described only as 'standardized content metadata and audience signals' and, on the Advertiser Suite page, 'exclusive content metadata and audience insights'; no provider is named and no collection method, permissions or legal basis is documented, so anchor 3 is not met. Disclosure mode: public. (verify/E: CUR-E-F27 qualified)", "src": [ "CUR-E-S24", "CUR-C-S19" ], "verification_status": "qualified" }, "quality_evidence": { "k": "ne", "why": "Looked in stream C for a quality claim about Curation Hub deals: the pages screened carry no quantified or measured quality claim, only marketing adjectives ('the world's largest premium TV marketplace') (verify/C: CUR-C-F16 supported).", "src": [ "CUR-C-S19", "CUR-E-S24" ] }, "auction_mechanics": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: after the stream's search (product page, Advertiser Suite page, a web search for a launch release) no deal type, auction type, priority, floor, exclusivity or sampling statement exists for Curation Hub, which is documented by marketing pages only. Disclosure mode: unknown. (verify/E: CUR-E-F27 qualified; CUR-E-F34 qualified, FreeWheel re-read as coded)", "src": [ "CUR-E-S24", "CUR-C-S19" ], "verification_status": "qualified" }, "channel_execution": { "k": "ne", "why": "Stream U's channel_scope records CTV as the advertised environment and no environment documented as live (the page carries no status word or execution evidence); unknown capability is n/e.", "src": [ "CUR-E-S24" ] }, "activation_routes": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: one named endpoint, FreeWheel's own Buyer Cloud, in 'activate them seamlessly as deals across any demand-side platform (DSP) including Buyer Cloud'; the 'any DSP' assertion names no other platform and earns nothing. Disclosure mode: unknown. (verify/U: CUR-U-F07 supported; verify/E: CUR-E-F38 qualified on other products)", "src": [ "CUR-E-S24", "CUR-E-S24" ], "verification_status": "verified" }, "scale": { "k": "ne", "why": "Looked in stream U's scale_figures: the Curation Hub page carries no figure, periodised or otherwise (verify/U: CUR-U-F07 supported, 'no figure').", "src": [ "CUR-E-S24" ] }, "us_availability": { "k": "ne", "why": "Looked in stream U for a US availability statement or US production use: the Curation Hub page states no geography and the register records US availability as not stated (verify/U: CUR-U-F07 supported, 'no geography').", "src": [ "CUR-E-S24" ] }, "pricing_transparency": { "k": "ne", "why": "Looked in streams E and H for any charge type, base or amount for Curation Hub: no fee statement on the pages opened (stream E fee_disclosure_coding 'none'; stream H has no FreeWheel row), and silence is not a declared charge type (verify/E: CUR-E-F27 qualified).", "src": [ "CUR-E-S24" ] }, "assurance": { "k": "ne", "why": "Looked in streams E, U, C, H and A for an audit, certification or accreditation covering Curation Hub or FreeWheel: none recorded.", "src": [] }, "supply_path_integrity": { "k": "ne", "why": "Looked in streams E, U, H and A for an observed supply-chain file sample, duplication data or documented IVT filtering for Curation Hub deals: none recorded.", "src": [] } }, "register": { "product": "FreeWheel Curation Hub", "purchased_service": "Self-service inventory curation and deal management on FreeWheel's SSP inventory (Advertiser Suite)", "operating_entity": "FreeWheel Media, Inc. (Comcast Advertising)", "owner": "Comcast Corporation (Nasdaq: CMCSA)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 4, "coverage_applicable": "4/12", "coverage_pct": 33, "unverified_cells": 0, "k": 4, "q": 38, "q_exact": 37.6509, "offset": -9.0794, "raw": 1.4286, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Standing" ], "group_means": { "Depth": 1.7, "Reach": 1, "Standing": null }, "q_alt": { "Equal thirds": 37, "Depth-led": 39, "Reach-led": 36, "Standing-led": 37 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 8, "low": { "fill": 1, "q": 35, "band": "Thin record" }, "high": { "fill": 4, "q": 55, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 28 }, "high": { "fill": 5, "q": 62 } } }, "band_sensitive_missing": false, "field_q": 47, "coverage_by_group": { "Depth": "3/5", "Reach": "1/4", "Standing": "0/3" } }, { "id": "google-ad-manager-curation", "vendor": "Google", "product": "Google Ad Manager Curation", "group": "platform", "cohort": "exchange", "owner": "Alphabet Inc. (Nasdaq: GOOGL)", "status": "active", "interest": false, "relationship": "", "note": "Beta Ad Manager curation settings through which data and curation partners bundle Private Auctions and Preferred Deals into packages of Ad Manager inventory that agencies subscribe to by deal ID.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "beta", "grade": "C", "date": "2026-11-03", "why": "Anchor 3: the help pages document the inputs (contextual signals such as URL, App ID, Pub ID, GPID, metro geography and TCF string; user identifiers; secure signals) and the build rules (targeting dimensions plus up to ten partner-owned segments joined by AND), but no thresholds or update cadence; the feature is in Beta. Disclosure mode: authenticated. (verify/E: CUR-E-F13 supported)", "src": [ "CUR-E-S08", "CUR-E-S07" ], "verification_status": "verified" }, "composition_disclosure": { "k": "ne", "why": "No composition disclosure to buyers found: the agency page shows deal metadata (name, pricing) and a 'created by' curator label; the transparency statement concerns reporting to publishers, not what is in the deal. Searched: Ad Manager and Authorized Buyers help pages (streams E and U).", "src": [ "CUR-E-S07" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "beta", "grade": "C", "date": "2026-11-03", "why": "Anchor 3: source types and providers are named (Ad Manager contextual signals, user identifiers such as Device ID, third-party cookie and Hosted Match data, and secure signals shared by Google; segments owned by the curation partner, twelve partner entries are named (eleven companies; Audigent/Experian is listed twice, for Audience and Contextual)), but collection method, intended use, permissions and legal basis are not documented per segment. Disclosure mode: authenticated. (verify/E: CUR-E-F13 supported; verify/U: CUR-U-F08 qualified)", "src": [ "CUR-E-S08", "CUR-E-S07", "CUR-E-S08" ], "verification_status": "qualified" }, "quality_evidence": { "k": "ne", "why": "Looked in stream C for a quality claim about curated packages: the launch post of 4 November 2024 and the help pages publish none ('more accurate forecasting and increased match rates' is unquantified and is not a deal-quality claim) (verify/C: CUR-C-F16 supported).", "src": [ "CUR-C-S27" ] }, "auction_mechanics": { "k": "score", "v": 3, "avail": "beta", "grade": "C", "date": "2026-11-03", "why": "Anchor 3, short of 4: auction type and exclusivity follow the bundled type (Private Auction auction-based with allowlisted buyers; Preferred Deal fixed-price and pre-auction), curator floors apply only above the publisher's floor, and the fee is taken out of the bid before it enters the auction; Private Auction priority, floor defaults and request sampling are not documented, so 'all documented with defaults' is not met, and the feature is in Beta. Disclosure mode: public. (verify/E: CUR-E-F10 supported; CUR-E-F12 supported)", "src": [ "CUR-E-S07", "CUR-E-S08", "CUR-E-S09" ], "verification_status": "verified" }, "channel_execution": { "k": "ne", "why": "Stream U's channel_scope records no advertised environment for the curation settings (only web and app signals such as URL and App ID) and none documented as live; the CTV-only Marketplace Packages closed beta is a separate publisher-curated transaction type.", "src": [ "CUR-E-S08", "CUR-E-S11" ] }, "activation_routes": { "k": "ne", "why": "Looked in streams E and U for named endpoints: the deal ID is applied 'for all DSPs integrated with agency deals' and no DSP is named; the Authorized Buyers and Display & Video 360 marketplaces are named only for publisher-curated Marketplace Packages, not for partner-built packages (verify/E: CUR-E-F14 supported).", "src": [ "CUR-E-S10", "CUR-E-S08" ] }, "scale": { "k": "ne", "why": "Looked in stream U's scale_figures for curated-deal spend or impressions in a stated window: none for Ad Manager curation (verify/U: CUR-U-F35 supported).", "src": [ "CUR-E-S08" ] }, "us_availability": { "k": "ne", "why": "Looked in streams E and U for a US availability statement or US production use: the help pages carry only the Beta notice that the feature 'might not be available in your network' and no geography (verify/E: CUR-E-F16 supported).", "src": [ "CUR-E-S08", "CUR-E-S08" ] }, "pricing_transparency": { "k": "score", "v": 3, "avail": "beta", "grade": "C", "date": "2026-11-03", "why": "Anchor 3: the curator fee's type (percentage of media or CPM), base (taken out of the bid price before it enters the auction) and collector (Google pays the curation partner) are documented, but no amounts are published, Google's own share of a curated package is not stated, and the pages conflict on buyer visibility (curator-controlled visible-or-hidden versus 'fully transparent to the buyer'). Disclosure mode: authenticated. (verify/H: CUR-H-F19 supported; verify/E: CUR-E-F11 qualified, scored on its corrected wording)", "src": [ "CUR-E-S07", "CUR-E-S08", "CUR-E-S10", "CUR-E-S07", "CUR-H-S18" ], "verification_status": "verified" }, "assurance": { "k": "ne", "why": "Looked in streams E, U, C, H and A for an audit, certification or accreditation whose scope covers Ad Manager curation: none recorded.", "src": [] }, "supply_path_integrity": { "k": "ne", "why": "Looked in streams E, U, H and A for an observed supply-chain file sample, duplication data or documented IVT filtering for curated packages: none recorded.", "src": [] } }, "register": { "product": "Google Ad Manager Curation", "purchased_service": "Curation settings (Beta) by which data and curation partners build packages of Ad Manager inventory for buyers", "operating_entity": "Google LLC", "owner": "Alphabet Inc. (Nasdaq: GOOGL)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 4, "coverage_applicable": "4/12", "coverage_pct": 33, "unverified_cells": 0, "k": 4, "q": 53, "q_exact": 53.3652, "offset": 6.6348, "raw": 3, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Reach" ], "group_means": { "Depth": 3, "Reach": null, "Standing": 3 }, "q_alt": { "Equal thirds": 53, "Depth-led": 54, "Reach-led": 53, "Standing-led": 53 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 8, "low": { "fill": 1, "q": 41, "band": "Thin record" }, "high": { "fill": 4, "q": 60, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 34 }, "high": { "fill": 5, "q": 66 } } }, "band_sensitive_missing": false, "field_q": 47, "coverage_by_group": { "Depth": "3/5", "Reach": "0/4", "Standing": "1/3" } }, { "id": "index-marketplaces", "vendor": "Index Marketplaces", "product": "Index Marketplaces", "group": "exchange", "cohort": "exchange", "owner": "No parent company is named on Index's terms or about pages; the controlling group is not established from a filing, registry or court disclosure in this profile (the Rule 7.1 statement in S.D.N.Y. 1:25-cv-10477 could not be opened: access error). The product register records Index Exchange Inc. as private; unknown control stays unknown.", "status": "active", "interest": false, "relationship": "Samba TV (the author's employer) and Lotame (a former employer) are listed among Index's data vendors (List of Data Vendors, 21 October 2026)", "note": "The only exchange product that shows the arithmetic of a curated bid in its own documentation, with fee disclosure left optional for the partner.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-26", "why": "Anchor 3: Index's knowledge base documents the selection fields a Marketplace Partner sets per package: publisher or deal targeting, domain and app-bundle include and exclude lists of up to 10,000 entries, up to four include segment rule sets and one exclude, device type, Web or In-App, format, geography, dayparting, a minimum viewability probability, IAB Tier 1 and 2 categories and streaming-TV genres (deal targeting, zip codes, VCR, CTR and custom key values in beta). Thresholds are chosen deal by deal and are not observable for any identified deal, no update cadence is documented and a blank publisher list automatically adds new publishers, so anchor 4 (logic, thresholds and cadence) is not met. Disclosure mode: public. (verify/index-marketplaces: capability selection_transparency supported_with_qualification, scored on the corrected beta labels; CUR-INDEXMARKETPLACES-F03 qualified) Correction: domain and app-bundle include and exclude entries total up to 10,000 (predefined lists can only include; exclusions are entered directly), and networks and channels for streaming TV are in beta. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-INDEXMARKETPLACES-S07", "CUR-INDEXMARKETPLACES-S06", "CUR-E-S13" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the product page asserts 'Total transparency' and 'Real-time dashboards and audit logs', but no page opened documents a buyer-facing list of the media owners, sellers or domains in a Marketplace Package or an identified example deal; the knowledge base says only that parties to a transaction can create reports in the Index UI. The two linked reporting pages were not opened by the profile or its verifier, so the absence is bounded to the pages read. Disclosure mode: unknown. (verify/index-marketplaces: capability composition_disclosure supported_as_stated, CUR-INDEXMARKETPLACES-F14 supported; verify/E: CUR-E-F37 supported)", "src": [ "CUR-INDEXMARKETPLACES-S02", "CUR-INDEXMARKETPLACES-S06", "CUR-E-S13" ], "verification_status": "verified" }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-26", "why": "Anchor 3: the knowledge base lists the 49 active data vendors (21 October 2026) by name with data types and markets, requires a vendor's permission before a partner can target its segments and restricts LiveRamp Data Marketplace segments to US users, so source type and provider are named at vendor level. Collection method, intended use, permissions and legal basis are not documented per segment, segment descriptions sit in the partner UI and the provenance of segments a partner registers itself is not described, so anchor 4 is not met. Disclosure mode: public. (verify/index-marketplaces: capability data_provenance supported_as_stated; CUR-INDEXMARKETPLACES-F12 qualified on the scope of Index's change right only) Correction: collection method and consent appear only in some vendors' own one-line descriptions; no field set is documented per segment. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-INDEXMARKETPLACES-S11", "CUR-INDEXMARKETPLACES-S10", "CUR-INDEXMARKETPLACES-S07" ], "verification_status": "qualified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-10-06", "why": "Anchor 1: Index's Marketplaces case studies report outcome figures (conversion rate up 56% for a US financial-services brand, cost per booking down 41% for a hotel brand, 9x brand preference for PMG, 84% of impressions in live College Football Playoff games and 0% outside college-football content for dentsu X and Dos Equis) with no measurer, method or defined comparator, and the exchange-quality page asserts brand safety, valid traffic and an MFA ban without measurement. No study of a registered quality dimension for a Marketplace deal was found; the Adalytics observation of Index Exchange PMP deal IDs serving declared bots (CUR-B-F29) is exchange-level and does not evaluate a Marketplaces claim. Disclosure mode: public. (verify/index-marketplaces: capability quality_evidence supported_as_stated; scored on CUR-INDEXMARKETPLACES-F15 as qualified, which adds the Dos Equis case and confirms the PMG case names Index Marketplaces)", "src": [ "CUR-INDEXMARKETPLACES-S13", "CUR-INDEXMARKETPLACES-S14", "CUR-INDEXMARKETPLACES-S15", "CUR-V-INDEXMARKETPLACES-S01", "CUR-INDEXMARKETPLACES-S16", "CUR-C-S03" ], "verification_status": "qualified" }, "auction_mechanics": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-26", "why": "Anchor 3: the knowledge base documents the auction type per package (partner-set First, with a floor of at least $0.10, or Fixed), the floor rule (DSPs are sent the higher of the package floor and the highest publisher floor grossed up for fees; a fixed price below publisher floor plus fees cannot transact), net-of-fee competition 'unless otherwise specified', default opt-in of media owners and buyer eligibility as a DSP plus an optional, recommended buyer seat. Priority is not stated beyond net-bid competition and request sampling is not documented, so anchor 4 (all five with defaults) is not met. Disclosure mode: public. (verify/index-marketplaces: capability auction_mechanics supported_as_stated, CUR-INDEXMARKETPLACES-F04 and F05 supported; verify/E: CUR-E-F18 and F19 supported)", "src": [ "CUR-INDEXMARKETPLACES-S07", "CUR-INDEXMARKETPLACES-S08", "CUR-INDEXMARKETPLACES-S06", "CUR-INDEXMARKETPLACES-S12", "CUR-E-S13" ], "verification_status": "verified" }, "channel_execution": { "k": "score", "v": 4, "avail": "live", "grade": "C", "date": "2026-10-26", "why": "Anchor 5 on coverage, capped at 4 by grade C: workstream U captured the advertised scope as CTV (streaming TV) and web video, and the package builder documents both as live settings (three CTV device types, streaming-TV content genres, the Web environment and the Video format); the wider 2024 launch scope (display, video, mobile app, streaming TV) is also fully covered by the Web, In-App, Banner, Native and Video settings. Execution is documented as in-tool availability plus Index's streaming-TV case studies, not as observed delivery per environment. Disclosure mode: public. (verify/index-marketplaces: capability channel_execution supported_with_qualification, denominator taken from workstream U; verify/U: CUR-U-F05 supported) Standard applied: product documentation that lets a curator build packages for an environment counts as documented live availability (grade C); observed delivery is not claimed. Microsoft Curate's cell is n/e because Microsoft states no advertised scope to measure against, not because settings are discounted. (decision on the cell verifier's consistency check, 3 November 2026.)", "src": [ "CUR-INDEXMARKETPLACES-S07", "CUR-INDEXMARKETPLACES-S02", "CUR-F-S30", "CUR-INDEXMARKETPLACES-S15", "CUR-V-INDEXMARKETPLACES-S01", "CUR-E-S12" ], "verification_status": "qualified" }, "activation_routes": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-26", "why": "Anchor 3: the package-creation page names four DSPs for which 'a Buyer Seat ID is required' (Display & Video 360, The Trade Desk, Amazon and Xandr), and Microsoft announced it would stop supporting Microsoft Invest (Xandr) media buying from 28 February 2026, so three named endpoints carry current documented activation. The releases' 'preferred DSPs' and 'reach all DSPs' name no endpoint and add nothing. Disclosure mode: public. (verify/index-marketplaces: capability activation_routes supported_with_qualification, three current routes; verify/E: CUR-E-F38 supported_with_qualification and CUR-E-F05 for the Invest notice)", "src": [ "CUR-INDEXMARKETPLACES-S07", "CUR-F-S30", "CUR-E-S14", "CUR-J-S26" ], "verification_status": "qualified" }, "scale": { "k": "ne", "why": "Looked for curated-deal spend or impressions in a stated 12-month window in the profile and streams U and E: the only figures are 'hundreds of millions of impressions daily' for the platform (release of 7 October 2025, a daily rate with no window or perimeter), '3,000+ Media Owners' (a supply count) and campaign volumes in one case study; company-wide and unperiodised figures score n/e (verify/index-marketplaces: capability scale supported_as_stated; verify/U: CUR-U-F35 supported).", "src": [ "CUR-E-S14", "CUR-INDEXMARKETPLACES-S06", "CUR-INDEXMARKETPLACES-S14" ] }, "us_availability": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-26", "why": "Anchor 3: the knowledge base documents US availability: LiveRamp Data Marketplace segments 'can only be used to target users in the United States', geography targeting covers countries, states, metro codes and zip or postal codes (the last in beta), and 21 of the 49 active data vendors list the USA. US production use appears only in Index's own case study (SWYM.ai for Butler/Till's client, a 'major US financial services brand', across US markets, August to November 2024, brand unnamed), which is grade D and capped at 3, so anchor 4 is not reached; the register's 'not stated' reflects workstream U's pages only. Disclosure mode: public. (verify/index-marketplaces: capability us_availability supported_with_qualification, 21 not 20 vendors; CUR-INDEXMARKETPLACES-F13 qualified)", "src": [ "CUR-INDEXMARKETPLACES-S10", "CUR-INDEXMARKETPLACES-S11", "CUR-INDEXMARKETPLACES-S07", "CUR-INDEXMARKETPLACES-S13" ], "verification_status": "qualified" }, "pricing_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-10-26", "why": "Anchor 3: the knowledge base documents each charge's type, base and collector, all removed from the buyer's bid before the auction: the partner's Marketplace Owner Fee (a percentage of media spend or a fixed USD CPM), each data vendor's Marketplace Vendor Fee (fixed CPM or percentage with an optional up-to CPM cap, summed across vendors) and Index's revenue share, negotiated with each media owner. Amounts appear only in worked examples (a 5% partner fee, a 15% Index share), the partner chooses whether owner and vendor fees are disclosed in reporting (media spend is always disclosed to buyers), and 'Index does not charge data fees' covers only Index's own data charge, so anchor 4, which needs amounts, is not met. Disclosure mode: public. (verify/index-marketplaces: capability pricing_transparency supported_as_stated, mode recoded public as the verifier advised, CUR-INDEXMARKETPLACES-F07 to F10 supported; verify/E: CUR-E-F18 and F20 supported; verify/H: CUR-H-F21 supported)", "src": [ "CUR-E-S13", "CUR-INDEXMARKETPLACES-S09", "CUR-INDEXMARKETPLACES-S07", "CUR-E-S14", "CUR-E-S13" ], "verification_status": "verified" }, "assurance": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the certification evidence is Index Exchange's own display of TAG and IAB seals ('TAG Brand Safety Certified', 'TAG certified against fraud', 'IAB gold standard') with no year, scope or product, plus a 2019 timeline entry; TAG's registry could not be read, and under the shared rules a certification is settled by the certifier's record, so on the record opened this is self-attestation. Disclosure mode: public. (decision on the cell verifier's anchor check, 3 November 2026.)", "src": [ "CUR-INDEXMARKETPLACES-S16", "CUR-INDEXMARKETPLACES-S17", "CUR-V-AUDIGENT-S04" ], "verification_status": "qualified" }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of Marketplace deal inventory checked against ads.txt, sellers.json and SupplyChain, a request-duplication measure or IVT filtering by a named accredited measurer in the profile and streams E, U and B: none exists. Index's statements that it screens and audits 'every app and site on the exchange', prohibits MFA sites and helped develop ads.txt and sellers.json are self-descriptions without a sample, and the Adalytics observation of Index Exchange PMP deal IDs serving declared bots (CUR-B-F29) is exchange-level and not tied to a Marketplace deal (verify/index-marketplaces: capability supply_path_integrity supported_as_stated).", "src": [ "CUR-INDEXMARKETPLACES-S16" ] } }, "register": { "product": "Index Marketplaces", "purchased_service": "Curated, signal-enriched supply activation and sell-side decisioning on Index Exchange's inventory", "operating_entity": "Index Exchange Inc.", "owner": "Index Exchange Inc. (private)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 10, "coverage_applicable": "10/12", "coverage_pct": 83, "unverified_cells": 0, "k": 10, "q": 48, "q_exact": 47.9706, "offset": 1.2403, "raw": 2.4233, "band": "Strong", "band_i": 1, "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.2, "Reach": 3.3, "Standing": 2 }, "q_alt": { "Equal thirds": 49, "Depth-led": 48, "Reach-led": 51, "Standing-led": 46 }, "band_alt": { "Equal thirds": "Strong", "Depth-led": "Mid", "Reach-led": "Strong", "Standing-led": "Mid" }, "band_stable": false, "scenarios": { "ne_cells": 2, "low": { "fill": 1, "q": 44, "band": "Mid" }, "high": { "fill": 4, "q": 51, "band": "Strong" }, "envelope": { "low": { "fill": 0, "q": 42 }, "high": { "fill": 5, "q": 54 } } }, "band_sensitive_missing": true, "field_q": 47, "coverage_by_group": { "Depth": "5/5", "Reach": "3/4", "Standing": "2/3" } }, { "id": "clearline", "vendor": "Magnite ClearLine", "product": "ClearLine", "group": "exchange", "cohort": "exchange", "owner": "Magnite, Inc. is the listed parent and operating entity; no controlling holder is identified in the portions of the FY2025 10-K read (characters 0 to 300,000 of 347,401), so the controlling group is recorded as the public company itself (stream D codes it independent, owner type SSP)", "status": "active", "interest": false, "relationship": "Samba (the author's employer) and Lotame (a former employer) are named among ClearLine Activate's direct third-party data partners (Magnite, 9 September 2026)", "note": "Magnite's self-serve buying seat with curation built in; announced in beta in October 2025, with no published fee, auction rule or composition disclosure.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "beta", "grade": "A", "date": "2026-07-23", "why": "Anchor 3: the FY2025 10-K says the Magnite Curator Marketplace inside ClearLine builds deal packages from curated pools of inventory 'enriched with the curator's first-party or third-party data', and the curation release has buyers and curators define targeting with Magnite Access audiences; Cognitiv's model enrichment (January 2026) and Culture Hive's Cultural Relevance Score (July 2026, via reporting) are further named logics. No threshold, rule definition or update cadence is documented, and no general-availability date for the curation update exists. Disclosure mode: public. (verify/clearline: capability selection_transparency supported_as_stated; CUR-CLEARLINE-F01, CUR-CLEARLINE-F02 supported)", "src": [ "CUR-D-S25", "CUR-C-S07", "CUR-CLEARLINE-S03", "CUR-CLEARLINE-S16" ], "verification_status": "verified" }, "composition_disclosure": { "k": "ne", "why": "Looked for a seller or domain disclosure function, a seller count or category, or an identified example deal for ClearLine curated deals in the ClearLine profile (curation release, CLA blog, 2023 launch release, Cognitiv release, FY2025 10-K, Q2 2026 10-Q, Responsible Advertising page, PPC Land) and stream E (exchange_capabilities: 'not documented'); none found, and no ClearLine help centre was located, so no low score is given. The CLA blog's six publisher partners are supply partners of the audience workflow, not a deal's disclosed composition. (verify/clearline: capability composition_disclosure supported_as_stated)", "src": [ "CUR-C-S07", "CUR-E-S26", "CUR-D-S25", "CUR-CLEARLINE-S06", "CUR-CLEARLINE-S16" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-09-09", "why": "Anchor 3: the ClearLine Activate blog names the source types (third-party, advertiser first-party and 'permissioned publisher first-party' data) and the providers (five onboarding and marketplace partners, ten direct third-party partners, six clean rooms and CDPs), and the release adds Magnite Access audiences; on the verifier's corrected wording, Culture Hive's score inputs are described only at category level via reporting and Cognitiv's model inputs not at all. No per-segment collection method, intended use, permissions or legal basis is documented, and the record is vendor marketing (grade D cap 3); Samba and Lotame in the partner list are interest-marked and earn nothing by name. Disclosure mode: public. (verify/clearline: capability data_provenance supported_with_qualification; CUR-CLEARLINE-F03 supported)", "src": [ "CUR-E-S26", "CUR-C-S07", "CUR-D-S25", "CUR-CLEARLINE-S16" ], "verification_status": "qualified" }, "quality_evidence": { "k": "ne", "why": "Looked for a quality claim on a named dimension (MFA share, viewability, IVT, suitability, attention, carbon) with its measurement for ClearLine curated deals in stream C (quality_claim_register: no quantified claim, metrics none) and the ClearLine profile; none found beyond 'premium' and benefit statements. The only quality wording, 'brand-safe, high-quality ad inventory', is Magnite's company boilerplate in the curation release rather than a claim about this product, so it is not scored at anchor 1, and Adalytics' Magnite observations predate ClearLine curation and name no ClearLine deal. (verify/clearline: capability quality_evidence supported_with_qualification; verify/C: CUR-C-F16 supported_as_stated)", "src": [ "CUR-C-S07", "CUR-E-S26", "CUR-CLEARLINE-S03", "CUR-CLEARLINE-S06", "CUR-CLEARLINE-S16" ] }, "auction_mechanics": { "k": "score", "v": 1, "avail": "beta", "grade": "D", "date": "2026-09-09", "why": "Anchor 1: after the registered search (Magnite's press and blog pages, the full FY2025 10-K, the Q2 2026 10-Q and a search for a ClearLine product or help page, none found), deal mechanics appear only as marketing that buyers and curators 'define deal terms, pricing, and targeting' and, via reporting, that Culture Hive's buyers use 'the deal structures the platform already supports'. Auction type, priority, floor treatment, exclusivity and request sampling are all unknown, and the filings' reserve-auction statements are company-level fee statements, not deal defaults. Disclosure mode: unknown. (verify/clearline: capability auction_mechanics supported_as_stated; CUR-CLEARLINE-F08 supported; verify/E: CUR-E-F28 supported)", "src": [ "CUR-C-S07", "CUR-CLEARLINE-S16", "CUR-CLEARLINE-S05", "CUR-E-S26" ], "verification_status": "verified" }, "channel_execution": { "k": "score", "v": 2, "avail": "live", "grade": "D", "date": "2026-10-14", "why": "Anchor 2: the curation release advertises curation and activation in ClearLine 'across the company's premium omnichannel footprint', which Magnite's boilerplate in the same release lists as CTV, online video, display and audio (four environments), and only CTV is documented live, by the 10-K's present-tense description of ClearLine CTV buying and AdExchanger's report of H/L's buy 'within ClearLine' (14 October 2026): one of four, 25%. The 10-K's CTV-only description would give 100%, but the omnichannel reading is used because it is the curation product's own advertised scope (stream U found no scope in the CLA blog body), and the Cognitiv 'premium video' line is a benefit statement, not execution. Disclosure mode: public. (verify/clearline: capability channel_execution supported_with_qualification, scored on its corrected one-of-four wording)", "src": [ "CUR-C-S07", "CUR-D-S25", "CUR-CLEARLINE-S08", "CUR-CLEARLINE-S06" ], "verification_status": "qualified" }, "activation_routes": { "k": "score", "v": 1, "avail": "live", "grade": "A", "date": "2026-10-14", "why": "Anchor 1: one named endpoint is documented, ClearLine's own self-service seat (10-K: advertisers and agencies 'use a self-service programmatic solution to directly access premium' inventory; CLA blog: audiences activated 'directly within their CLA seat'), which H/L's buyer agent also used over MCP per AdExchanger. No DSP is named as a route for ClearLine-built deals: the 2023 'DSPs will remain the primary method' line concerns Magnite's video inventory generally, and Cognitiv's 'DSP of your choice' describes Cognitiv's own product, an unsupported any-DSP statement. Disclosure mode: public. (verify/clearline: capability activation_routes supported_as_stated; CUR-CLEARLINE-F16 supported)", "src": [ "CUR-D-S25", "CUR-E-S26", "CUR-CLEARLINE-S08", "CUR-CLEARLINE-S06", "CUR-CLEARLINE-S03" ], "verification_status": "verified" }, "scale": { "k": "ne", "why": "Looked for ClearLine curated-deal spend or impressions in a stated 12-month window in the FY2025 10-K (read in full by the verifier), the Q2 2026 10-Q and the curation release (ClearLine profile; stream U scale_figures has no ClearLine figure); none found. Company-wide revenue ($713,953 thousand in FY2025), CTV channel figures and the unperiodised '109 million US ad-supported households' are context only under the dimension's rule. (verify/clearline: capability scale supported_as_stated; CUR-CLEARLINE-F14 supported)", "src": [ "CUR-D-S25", "CUR-CLEARLINE-S05", "CUR-C-S07" ] }, "us_availability": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-10-14", "why": "Anchor 4 in content, capped at 3 by grade D: US production use of ClearLine is documented for one named US buyer and period, H/L's agentic buy of LG Home Screen inventory for the Northern California Toyota Dealers Association timed to the fall 2026 football season (LG/Magnite release; AdExchanger places it 'within ClearLine'), and the New York-datelined curation release quotes Magnite's Group SVP, US Revenue on reaching '109 million US ad-supported households'. That buy was single-publisher inventory rather than a curated deal, no curation-specific US buyer is named and no explicit availability statement exists, so the record is vendor marketing and trade reporting only. Disclosure mode: public. (verify/clearline: capability us_availability supported_as_stated; CUR-CLEARLINE-F12 supported)", "src": [ "CUR-C-S07", "CUR-J-S24", "CUR-CLEARLINE-S08", "CUR-CLEARLINE-S16" ], "verification_status": "verified" }, "pricing_transparency": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-09-09", "why": "Anchor 1: the only pricing statements about ClearLine are general assertions, the 2023 launch release's claim that it 'significantly increases spend going towards working media' and GroupM's 'less on fees and technology costs'; no curation fee, data fee or Magnite take on ClearLine deals is disclosed in the curation release, the CLA blog or the filings. The 10-K defines Magnite's take rate only at company level ('our fee as a percentage of advertising spend', lower for reserve auctions and CTV) with no rate and no ClearLine payer statement, so it is an attribute, not a disclosed product charge. Disclosure mode: public. (verify/clearline: capability pricing_transparency supported_as_stated; CUR-CLEARLINE-F07 supported; verify/H: CUR-H-F13 supported_with_qualification)", "src": [ "CUR-CLEARLINE-S06", "CUR-C-S07", "CUR-E-S26", "CUR-D-S25" ], "verification_status": "verified" }, "assurance": { "k": "score", "v": 3, "avail": "live", "grade": "B", "date": "2026-03-05", "why": "Anchor 3: TAG's 2026 certification release lists 'Magnite', 'Magnite + DV / MDV+' and 'Magnite CTV / MCTV' among the 196 companies awarded seals, which is certification of the operating company without ClearLine or curation scope; which seal each entry holds and whether it was independently validated sit in the TAG Registry, which was not read. Magnite's Responsible Advertising page names no certification, and no audit of ClearLine composition or fees was found. Disclosure mode: public. (verify/clearline: capability assurance supported_as_stated; CUR-CLEARLINE-F11 supported)", "src": [ "CUR-CLEARLINE-S15", "CUR-CLEARLINE-S14" ], "verification_status": "verified" }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of a ClearLine deal checked against ads.txt, sellers.json and SupplyChain, request duplication or accredited IVT filtering (ClearLine profile; streams E, U and H record none); Magnite only self-describes inventory-authorisation guidelines and real-time non-human-traffic elimination with no named measurer. Adalytics' 2023-2024 observations of Magnite-transacted PMP deal IDs serving declared bots, and of mis-declared www3.forbes.com inventory, predate ClearLine curation and name no ClearLine deal, so they support neither a 0 nor a score. (verify/clearline: capability supply_path_integrity supported_with_qualification)", "src": [ "CUR-CLEARLINE-S14", "CUR-B-S26", "CUR-B-S24" ] } }, "register": { "product": "ClearLine", "purchased_service": "Self-serve buying and curation of deals on Magnite's exchange inventory (curation features inside ClearLine; ClearLine Activate is an activation variant, not a row)", "operating_entity": "Magnite, Inc.", "owner": "Magnite, Inc. (Nasdaq: MGNI)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability; U (3 November 2026): ClearLine Activate's self-serve audience features are described as current on 9 September 2026; the general availability of the curation update is not stated" }, "applicable": 12, "scored": 8, "coverage_applicable": "8/12", "coverage_pct": 67, "unverified_cells": 0, "k": 8, "q": 44, "q_exact": 44.2434, "offset": -2.4869, "raw": 2.15, "band": "Mid", "band_i": 2, "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.3, "Reach": 2, "Standing": 2 }, "q_alt": { "Equal thirds": 44, "Depth-led": 45, "Reach-led": 43, "Standing-led": 43 }, "band_alt": { "Equal thirds": "Mid", "Depth-led": "Mid", "Reach-led": "Mid", "Standing-led": "Mid" }, "band_stable": true, "scenarios": { "ne_cells": 4, "low": { "fill": 1, "q": 39, "band": "Mid" }, "high": { "fill": 4, "q": 53, "band": "Strong" }, "envelope": { "low": { "fill": 0, "q": 34 }, "high": { "fill": 5, "q": 57 } } }, "band_sensitive_missing": true, "field_q": 47, "coverage_by_group": { "Depth": "3/5", "Reach": "3/4", "Standing": "2/3" } }, { "id": "microsoft-curate", "vendor": "Microsoft Curate", "product": "Microsoft Curate", "group": "exchange", "cohort": "exchange", "owner": "Microsoft Corporation is the ultimate controlling group. Owner type: software and cloud company; stream D codes it 'software company'. Xandr, Inc. was acquired on 6 June 2022 per Microsoft's FY2022 10-K (CUR-MICROSOFTCURATE-S12).", "status": "active", "interest": false, "relationship": "", "note": "The most fully documented curation platform in the record: open-auction packaging, net-of-fee bidding, one buyer per deal and Microsoft-controlled request sampling.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-04-14", "why": "Anchor 3: the line-item documentation names the curator's selection tools: Microsoft universal categories applied from its review of inventory content, seller categories, seller and exposed-publisher include or exclude lists, inventory type, allowlists and blocklists (the AppNexus Blocklist always applies), segment and geography targeting, and curator-set viewability or completion-rate thresholds that act as a hard limit on Microsoft's predicted rates; Max Reach (April 2026) adds lookalike and contextual expansion of first-party segments with no method stated. Microsoft's prediction models, the category review cadence and the deal update cadence are not documented on the pages opened, and no identified deal's rules are observable, so anchor 4 is not met. Disclosure mode: public. (verify/microsoft-curate: capability selection_transparency supported_with_qualification, adding Max Reach; CUR-MICROSOFTCURATE-F12 supported; verify/E: CUR-E-F06 supported) Correction: the contextual expansion is described only as using Microsoft first-party data and large language models to identify relevant URLs (a grade D blog post); the lookalike method is not stated. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-E-S06", "CUR-E-S03", "CUR-V-MICROSOFTCURATE-S04", "CUR-E-S06" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "ne", "why": "Looked for a buyer-facing seller, publisher or domain list, a seller count or an identified example deal in the profile and streams E and U: the buyer is shown the deal name (not the line-item name) and an optional deal code for mapping, the transparency functions documented belong to sellers and curators (curator blocking, 'is curated' and 'curator member ID' reporting), and no general assertion of transparency to buyers was found, so no anchor applies; this is access unknown, not documented absence (verify/microsoft-curate: capability composition_disclosure supported_as_stated, CUR-MICROSOFTCURATE-F13 supported; verify/E: CUR-E-F37 supported).", "src": [ "CUR-E-S06", "CUR-E-S03", "CUR-C-S24" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-04-14", "why": "Anchor 3: source types and providers are named at the level of the tool: the curator's own audience data and segments, Microsoft's universal categories (a non-personal contextual input from Microsoft's inventory review), seller-defined categories, 'Cross-device enhanced by Microsoft' (enabled automatically and at no cost when a segment is targeted, with opt-out through the account representative) and, since April 2026, Microsoft's Max Reach segment expansion. No page opened gives a segment's source, collection method, intended use, permissions, consent route or legal basis, or the source of the cross-device graph or the Max Reach model, so anchor 4 is not met. Disclosure mode: public. (verify/microsoft-curate: capability data_provenance supported_with_qualification, scored on the corrected opt-out wording and Max Reach; verify/E: CUR-E-F09 supported) Correction: the April 2026 post names Microsoft first-party data and large language models as Max Reach's inputs at source-type level, without collection method, permissions or legal basis; the cross-device graph's source is not stated. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-C-S23", "CUR-E-S06", "CUR-V-MICROSOFTCURATE-S04", "CUR-E-S06" ], "verification_status": "qualified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-09-10", "why": "Anchor 1: the product page's '74%' lower CPA, '25%' lower CPM and '+12%' viewability rate are footnoted only '2023 Microsoft Curate first-party data', with no comparator, sample, period or method; the line-item page's expected view or completion rate '10-15% higher than the threshold you set' is configuration guidance, and the September 2026 post's Experian figures are not specific to Curate. The Adalytics observation (2024) of Microsoft Xandr relaying mis-declared, MFA-classed Forbes inventory identifies no Curate deal and does not evaluate these claims. Disclosure mode: public. (verify/microsoft-curate: capability quality_evidence supported_as_stated, CUR-MICROSOFTCURATE-F15 supported; verify/C: CUR-C-F03 supported)", "src": [ "CUR-C-S24", "CUR-E-S06", "CUR-MICROSOFTCURATE-S10", "CUR-B-S24", "CUR-C-S24" ], "verification_status": "verified" }, "auction_mechanics": { "k": "score", "v": 4, "avail": "live", "grade": "C", "date": "2026-02-18", "why": "Anchor 4: vendor documentation states each element with its default: the auction type is always 'Open Auction' for curators (a Dynamic CPM deal competes in the seller's first- or second-price auction); there is no priority (curated transactions 'are not guaranteed deals', never override seller floors or ad-quality settings, and compete net of fees in the seller's final auction unless agreed otherwise with the curator); floors are Fixed, Standard or Market, set above, at or below a seller floor; exclusivity is one buyer selection fixed after saving (for DV360 a Central Partner ID covering all its Partner IDs), with the same supply still biddable on the open exchange; and Microsoft applies Curation Optimization sampling to deals a buyer has stopped bidding on. Vendor documentation caps the cell at 4, and the sampling threshold and rate are not stated. Disclosure mode: public. (verify/microsoft-curate: capability auction_mechanics supported_with_qualification, adding the DV360 Central Partner ID scope; CUR-MICROSOFTCURATE-F05 to F07 supported; verify/E: CUR-E-F01 qualified, CUR-E-F02 and F04 supported) Correction: Curation Optimization is a prediction-based deprioritisation of curated deals per auction, of which sampling deals a buyer stopped bidding on is the page's example; 'no priority' is an inference from 'not guaranteed' wording. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-E-S06", "CUR-E-S03", "CUR-E-S04", "CUR-E-S01", "CUR-V-MICROSOFTCURATE-S01", "CUR-E-S06" ], "verification_status": "qualified" }, "channel_execution": { "k": "ne", "why": "No advertised channel scope to measure against: Microsoft's Curate pages state no environment scope for curated deals (workstream U records 'not stated'), so the share of advertised environments documented as live cannot be computed. Line-item settings for web and app exist and are recorded as attributes. Searched: streams E and U and the Microsoft Curate profile.", "src": [ "CUR-C-S23" ] }, "activation_routes": { "k": "score", "v": 1, "avail": "live", "grade": "C", "date": "2026-01-26", "why": "Anchor 1: Curate's release note of 21 January 2026 (Product: 'Microsoft Monetize and Curate') documents deal creation for one named third-party DSP, Google Display & Video 360, by the Partner ID or Central Partner ID chosen in Buyer Selection, with deal permissions managed in DV360. The other named route, Microsoft Invest, lost media-buying support from 28 February 2026 by Microsoft's announcement of 14 May 2025, 'all major DSPs' names no further endpoint, and The Trade Desk is named only for Monetize sellers' deal-sync status; the withdrawn route does not trigger anchor 0 while a documented live route remains. Disclosure mode: public. (verify/microsoft-curate: capability activation_routes contradicted on the profile's 'no third-party DSP' reading; scored on the verifier's correction from the release note it read, CUR-V-MICROSOFTCURATE-S01; verify/E: CUR-E-F05 qualified for the Invest notice)", "src": [ "CUR-V-MICROSOFTCURATE-S01", "CUR-E-S03", "CUR-C-S23", "CUR-J-S26" ], "verification_status": "qualified" }, "scale": { "k": "ne", "why": "Looked for curated-deal spend or impressions in a stated 12-month window across the Microsoft Learn pages, the product page, three Microsoft Advertising posts and the FY2022 and FY2026 10-Ks: none discloses spend, impressions, deal count or curator count for Microsoft Curate, and the 10-Ks report only Microsoft-wide search advertising revenue growth excluding traffic acquisition costs, a line not shown to contain Curate (verify/microsoft-curate: capability scale supported_as_stated, CUR-MICROSOFTCURATE-F19 supported).", "src": [ "CUR-C-S24", "CUR-MICROSOFTCURATE-S12", "CUR-MICROSOFTCURATE-S13", "CUR-MICROSOFTCURATE-S10" ] }, "us_availability": { "k": "ne", "why": "Looked for a US availability statement, a named US customer or US deals in a stated period across the Microsoft Learn pages and release notes, the product page, the Microsoft Advertising posts and the 10-Ks: none was found (the product page speaks of a 'global marketplace'; the 2021 launch release names Australia and Dentsu Asia), and the operator's Redmond headquarters is context, not product evidence; silence is not documented non-availability (verify/microsoft-curate: capability us_availability supported_as_stated, CUR-MICROSOFTCURATE-F23 supported).", "src": [ "CUR-C-S23", "CUR-C-S24", "CUR-MICROSOFTCURATE-S10", "CUR-MICROSOFTCURATE-S15" ] }, "pricing_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "C", "date": "2026-02-18", "why": "Anchor 3: every charge the product controls is documented by type, base, payer, collector and order of deduction: the curator margin (none by default; a percentage of the buyer's bid or a fixed CPM, editable at any time, under an unstated maximum), Microsoft's charge to the curator (BrASC on the buyer's media cost after buy-side charges, as a fee or a deduction by contract, or MASC on the curator's gross margin) and the seller charge (SASC on the buyer's media cost), all applied only when the curated bid wins, with cross-device enrichment 'at no cost'. No rate is disclosed (the 10% SASC and 30% MASC are worked examples, and the MASC example's $0.06 computes to $0.054) and buyer visibility of the margin is not stated, so anchor 4, which needs amounts, is not met. Disclosure mode: public. (verify/microsoft-curate: capability pricing_transparency supported_as_stated, CUR-MICROSOFTCURATE-F09 and F10 supported; verify/H: CUR-H-F20 supported; the verifier's anchor-4 reading is not followed because no amount is published)", "src": [ "CUR-E-S05", "CUR-H-S20", "CUR-E-S03", "CUR-E-S04", "CUR-E-S06", "CUR-E-S05", "CUR-H-S20" ], "verification_status": "verified" }, "assurance": { "k": "ne", "why": "Looked for an audit, certification or accreditation covering Microsoft Curate or Monetize in the profile and streams D, E and U: the only record is the MRC's continuing accreditation of Microsoft Advertising (31 January 2025) for measurement of desktop and mobile web paid search clicks and the SIVT functionality applied to them, with a TAG Certified Against Fraud addendum for that scope. It accredits a different service, so it is recorded as an attribute and meets no anchor (it is neither a company certification without product scope nor an input documented as applied to the product), and no TAG seal or MRC record for Monetize, Xandr or Curate was found (verify/microsoft-curate: capability assurance supported_as_stated, CUR-MICROSOFTCURATE-F17 supported).", "src": [ "CUR-MICROSOFTCURATE-S14" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of Curate deals checked against ads.txt, sellers.json and SupplyChain, a duplication measure or IVT filtering by an accredited measurer: none was found or made. The documentation says ads.txt targeting is 'not supported for curated deal line items' and the AppNexus Blocklist always applies, and mentions schains only as an example of auction load, which describes neither Monetize's enforcement nor schain completeness for curated deals; the Adalytics finding (2024) that Microsoft Xandr appeared to relay mis-declared Forbes inventory, some via apparent PMP deal IDs, identifies no Curate deal (verify/microsoft-curate: capability supply_path_integrity supported_with_qualification).", "src": [ "CUR-E-S06", "CUR-E-S01", "CUR-B-S24" ] } }, "register": { "product": "Microsoft Curate", "purchased_service": "Building and selling curated deals on Microsoft Monetize's exchange inventory; documentation of 21 October 2025 says the deals can be bought via Microsoft Invest and all major DSPs, a route statement that predates the announced end of Invest media buying on 28 February 2026", "operating_entity": "Microsoft Corporation (Microsoft Advertising)", "owner": "Microsoft Corporation (Nasdaq: MSFT)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 6, "coverage_applicable": "6/12", "coverage_pct": 50, "unverified_cells": 0, "k": 6, "q": 47, "q_exact": 47.3421, "offset": 0.6118, "raw": 2.3875, "band": "Mid", "band_i": 2, "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.8, "Reach": 1, "Standing": 3 }, "q_alt": { "Equal thirds": 46, "Depth-led": 48, "Reach-led": 43, "Standing-led": 49 }, "band_alt": { "Equal thirds": "Mid", "Depth-led": "Strong", "Reach-led": "Mid", "Standing-led": "Strong" }, "band_stable": false, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 41, "band": "Mid" }, "high": { "fill": 4, "q": 58, "band": "Strong" }, "envelope": { "low": { "fill": 0, "q": 35 }, "high": { "fill": 5, "q": 64 } } }, "band_sensitive_missing": true, "field_q": 47, "coverage_by_group": { "Depth": "4/5", "Reach": "1/4", "Standing": "1/3" } }, { "id": "openxselect", "vendor": "OpenX", "product": "OpenXSelect", "group": "exchange", "cohort": "exchange", "owner": "OpenX Technologies, Inc. (private)", "status": "active", "interest": false, "relationship": "", "note": "OpenX's curation and supply-side targeting platform for brands, agencies and data partners to build curated deals and packages on OpenX's exchange inventory, transacted through unnamed DSPs.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: OpenX's product page names the selection logic as curation and supply-side targeting, with buyers applying data from 'more than 80 directly integrated data partners' and an OpenX identity graph before the auction; no thresholds, segment criteria or update cadence are documented, and stream E found no developer documentation for the product. Grade D caps the cell at 3. Disclosure mode: unknown. (verify/E: CUR-E-F23 supported)", "src": [ "CUR-E-S15", "CUR-E-S15" ], "verification_status": "verified" }, "composition_disclosure": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the Curated Packages page names example publishers per package ('such as ... and more', for example Wurl, Plex, Scripps, Frndly TV, Hallmark Media, Xumo, Dish and AMC for its holiday package) and offers three Tubi-only packages; the naming is partial and no deal carries a complete seller or domain list. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-E-S15", "CUR-E-S16" ], "verification_status": "qualified" }, "data_provenance": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the data applied is described as first-, second- and third-party data from 'more than 80 directly integrated data partners', 28 shown as logos (Experian, Eyeota, Dstillery, Samba and others) but none tied to a segment, plus an OpenX identity graph 'available in the U.S. only'; no provider, collection method or permission is documented per segment. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-E-S15", "CUR-E-S15" ], "verification_status": "qualified" }, "quality_evidence": { "k": "ne", "why": "Looked for MFA, viewability, IVT, suitability, attention or carbon claims for OpenXSelect in streams C, E and U and found none. Stream C did not screen OpenXSelect: its verifier attributes the Hyundai figures in OpenX's release of 16 June 2026 (20% lower cost per high-value action, 67% lower CPMs) to OpenXBuild, a listed comparator product, so they are not used (verify/C: CUR-C-F17 qualified). The product page's '2x higher match rate' is an identity match-rate figure, not a quality dimension.", "src": [ "CUR-C-S01", "CUR-E-S15" ] }, "auction_mechanics": { "k": "ne", "why": "Stream E's access register codes auction type, priority, floor treatment, exclusivity and request sampling as unknown on both OpenX pages, and the verifier re-read the product page and found no such statement (verify/E: CUR-E-F34 qualified; CUR-E-F23 supported). Only marketing pages were opened and stream E logs no help-centre or developer-documentation search for OpenXSelect, so the registered search procedure for a low disclosure score is incomplete.", "src": [ "CUR-E-S15", "CUR-E-S16" ] }, "channel_execution": { "k": "ne", "why": "Stream U records the advertised scope as web display, web video and CTV, with no environment documented as live (no dated availability statement, console step or named live route per environment); unknown capability is n/e.", "src": [ "CUR-E-S15" ] }, "activation_routes": { "k": "ne", "why": "Looked for named DSPs or buying platforms in streams E and U: the page says deals are 'easily transacted across demand-side platforms (DSPs)' and names none (verify/E: CUR-E-F23 supported); an unsupported any-DSP assertion is n/e.", "src": [ "CUR-E-S15", "CUR-E-S15" ] }, "scale": { "k": "ne", "why": "The only figures in stream U (200k+ direct publisher domains, more than 245 million US CTV users, 80+ data partners) are company-wide and unperiodised; no curated-deal spend or impression figure in a stated 12-month window (verify/U: CUR-U-F35 supported).", "src": [ "CUR-E-S15" ] }, "us_availability": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the product page states 'In the U.S., double your reach against qualified cross-channel audiences' and that 'The OpenX identity graph is available in the U.S. only', which documents US availability; US production use is not documented, because the one dated US reference (a 2025 Merkury campaign for a U.S. grocery chain) names no customer. Grade D caps the cell at 3. Disclosure mode: public. (verify/E: CUR-E-F23 supported; verify/U: CUR-U-F02 qualified, CUR-U-F34 qualified)", "src": [ "CUR-E-S15", "CUR-E-S15" ], "verification_status": "verified" }, "pricing_transparency": { "k": "ne", "why": "Stream E codes the OpenXSelect curation fee as none: neither OpenX page states a fee type, base, payer or amount (verify/E: CUR-E-F23 supported; CUR-E-F36 qualified). Stream H's only OpenX items are the CMA's 2019 UK take-rate average across nine SSPs and a CRO quotation on fee transparency, neither a charge of this product. 'None' means not on the pages opened, not a documented absence, and no help-centre search is logged.", "src": [ "CUR-E-S15", "CUR-H-S15", "CUR-H-S28" ] }, "assurance": { "k": "ne", "why": "Looked for an audit, certification, accreditation or self-attestation covering OpenXSelect in streams E, U, C, H and A; none recorded.", "src": [] }, "supply_path_integrity": { "k": "ne", "why": "Looked for an ads.txt, sellers.json or SupplyChain sample, a request-duplication measure or an IVT-filtering statement for OpenXSelect deals in streams E, U, C, H and A; none recorded.", "src": [] } }, "register": { "product": "OpenXSelect", "purchased_service": "Curation, supply-side targeting and deal creation on OpenX's exchange inventory", "operating_entity": "OpenX Technologies, Inc.", "owner": "OpenX Technologies, Inc. (private)", "us_available": "yes: 'In the U.S., double your reach against qualified cross-channel audiences'; identity graph 'available in the U.S. only' (CUR-U-S03)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 4, "coverage_applicable": "4/12", "coverage_pct": 33, "unverified_cells": 0, "k": 4, "q": 49, "q_exact": 49.0794, "offset": 2.3491, "raw": 2.5714, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Standing" ], "group_means": { "Depth": 2.3, "Reach": 3, "Standing": null }, "q_alt": { "Equal thirds": 50, "Depth-led": 49, "Reach-led": 51, "Standing-led": 49 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 8, "low": { "fill": 1, "q": 38, "band": "Thin record" }, "high": { "fill": 4, "q": 58, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 32 }, "high": { "fill": 5, "q": 65 } } }, "band_sensitive_missing": false, "field_q": 47, "coverage_by_group": { "Depth": "3/5", "Reach": "1/4", "Standing": "0/3" } }, { "id": "pubmatic-connect", "vendor": "PubMatic Connect", "product": "PubMatic Connect", "group": "exchange", "cohort": "exchange", "owner": "No parent: PubMatic, Inc. is a publicly listed company and is its own ultimate controlling group. It has a dual-class structure (8,263,239 Class B and 39,142,185 Class A shares outstanding on 19 February 2026; 8,246,414 Class B and 37,303,647 Class A on 30 July 2026); the 10-K's risk-factor summary refers to 'the dual class structure of our common stock', and stream D's verified record (CUR-D-F20) gives the full sentence on insider control. Voting percentages were not read.", "status": "active, listed, independent", "interest": false, "relationship": "", "note": "Curation run inside PubMatic's SSP, sold as PubMatic-built packages, self-serve deals and custom curation, with fees described only in a CEO interview.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: PubMatic's storefront and US package pages name the selection logics of its auction packages (buyer, publisher and partner audience data; vertical and category customisation; an 'OMSDK Measurable' package, an 'Inventory Quality Score Marketplace' and a 'High Video Completion Rate Package'; live-sports packages) without a threshold, score definition or update cadence. The only thresholds found ('Top 20%' and 'Top 40%' attention tiers, 'updated daily') are in Adloox's partner documentation for its own segments, which does not lift the cell, and the PubMatic pages are vendor marketing (grade D cap 3). Disclosure mode: public. (verify/pubmatic-connect: capability selection_transparency supported_as_stated; CUR-PUBMATICCONNECT-F10 supported)", "src": [ "CUR-PUBMATICCONNECT-S07", "CUR-PUBMATICCONNECT-S06", "CUR-PUBMATICCONNECT-S01", "CUR-F-S24" ], "verification_status": "verified" }, "composition_disclosure": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 4 in content, capped at 3 by grade D: PubMatic's marketing for the authenticated Media Buyer Console describes an 'Inventory Discovery Tool', 'Log-Level Transaction Verification', publisher block lists and fee transparency letting buyers 'know exactly where the inventory is coming from', its Deal Management agent accepts 'publisher lists', and Adloox's console steps let the deal builder 'Upload or Select publishers' with a 'Domains' tab. No identified Connect deal with a seller or domain list was found: on the verifier's corrected wording both US package pages list package types only, and a 'Maximize Reach' option lets a deal be built without a publisher list. Disclosure mode: authenticated. (verify/pubmatic-connect: capability composition_disclosure supported_with_qualification; CUR-PUBMATICCONNECT-F11 supported)", "src": [ "CUR-PUBMATICCONNECT-S08", "CUR-PUBMATICCONNECT-S09", "CUR-F-S24", "CUR-PUBMATICCONNECT-S07", "CUR-PUBMATICCONNECT-S18" ], "verification_status": "qualified" }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: source types and some providers are named: buyers' first-party data, publisher data and 'specialized partner' data, 'more than 190 premium data partners' with purchase-based insights from Instacart, Intuit and Western Union (March 2025), '30+ Unique DMP/Publisher Data Partners' on the US package pages, Adloox attention segments via Qwarry, and Comscore signals with Adelaide's AU. No record documents per segment the collection method, intended use, permissions or legal basis, and contextual inputs are not marked as non-personal. Disclosure mode: public. (verify/pubmatic-connect: capability data_provenance supported_as_stated; CUR-PUBMATICCONNECT-F12 supported)", "src": [ "CUR-PUBMATICCONNECT-S01", "CUR-PUBMATICCONNECT-S04", "CUR-PUBMATICCONNECT-S07", "CUR-PUBMATICCONNECT-S08", "CUR-F-S24", "CUR-C-S02" ], "verification_status": "verified" }, "quality_evidence": { "k": "score", "v": 2, "avail": "live", "grade": "D", "date": "2026-06-11", "why": "Anchor 2: the quality claims rest on vendor-published cases without method: Agence 79's French video campaign (viewability 12.5% above an 80% target, video completion 16.7% above target, CTR five times 'the same campaign on the open market', all 'Agence 79 internal data' with no period, volume or measurer, and attributed to 'PubMatic's curation solutions' rather than Connect by name) and, on the verifier's corrected wording, a 2022 Goodway Group case for the Consumer Experience Auction Package (24% viewability over an undefined benchmark, agency internal data). The March 2025 release's 25%+ eCPM claim is a price metric, and no independent study of a Connect deal against a pre-curation comparator was found. Disclosure mode: public. (verify/pubmatic-connect: capability quality_evidence supported_with_qualification; verify/C: CUR-C-F01 supported_as_stated)", "src": [ "CUR-C-S11", "CUR-PUBMATICCONNECT-S04" ], "verification_status": "qualified" }, "auction_mechanics": { "k": "score", "v": 2, "avail": "live", "grade": "D", "date": "2026-07-17", "why": "Anchor 2: mechanics are documented only for the single-deal-ID auction package and partly through a partner: PubMatic's CEO said in a reported interview that curated deals get no different floor rules, that a curator wins only if 'the net CPM to the publisher is higher than the alternative' and that publishers are opted into curation by default, and Adloox's console steps show the DSP and buyer selected at deal creation (eligibility configurable). Auction type, priority and request sampling for Connect deals are not documented; 'priority P6' appears only in a publisher PG example. Disclosure mode: public. (verify/pubmatic-connect: capability auction_mechanics supported_as_stated; CUR-PUBMATICCONNECT-F09 supported)", "src": [ "CUR-PUBMATICCONNECT-S05", "CUR-F-S24", "CUR-PUBMATICCONNECT-S09" ], "verification_status": "verified" }, "channel_execution": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3 or 4 on coverage, capped at 3 by grade D: the buyers page advertises 'CTV, video, mobile app, and display' (four environments), and dated execution records exist for web display (Adloox's desktop and mobile-web deal-building steps, July 2026), CTV (curated deal IDs enabled on PubMatic's CTV supply, Comscore release of June 2025) and video (the Agence 79 campaign, June 2026, environment within video unstated), while mobile in-app appears only as listed package types. That is two or three of four (50% to 75%) on vendor and partner marketing; stream U's 'none documented' predates the profile's browser read. Disclosure mode: public. (verify/pubmatic-connect: capability channel_execution supported_as_stated; CUR-PUBMATICCONNECT-F14 supported) Correction: the CTV leg rests on Comscore-Certified Deal IDs enabled in PubMatic's premium supply, which includes top CTV publishers, with Connect not named and no live status; the 3 rests on web display (Adloox's console steps) and the Agence 79 video campaign. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-U-S34", "CUR-F-S24", "CUR-C-S02", "CUR-C-S11", "CUR-PUBMATICCONNECT-S06", "CUR-PUBMATICCONNECT-S07" ], "verification_status": "qualified" }, "activation_routes": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the one named endpoint with a stated activation for curated deals is PubMatic's own Activate ('Curated deals can be activated through PubMatic's Activate solution or your DSP of choice'; the Agence 79 campaign ran on PubMatic's 'unified direct-to-supply platform'). 'Fully integrated with all major DSPs' and 'your DSP of choice' name no DSP in any Connect, auction-package, Comscore or Adloox record (the Adloox steps say only 'Select DSP'), an unsupported any-DSP assertion that earns nothing. Disclosure mode: public. (verify/pubmatic-connect: capability activation_routes supported_as_stated; CUR-PUBMATICCONNECT-F06 supported)", "src": [ "CUR-U-S34", "CUR-PUBMATICCONNECT-S08", "CUR-C-S11", "CUR-F-S24" ], "verification_status": "verified" }, "scale": { "k": "ne", "why": "Looked for Connect curated-deal spend or impressions in a stated 12-month window in the Connect, auction-package, console and buyers pages, the March 2025 release and interview, the FY2025 10-K (two windows) and the Q2 2026 10-Q (PubMatic profile; stream U scale_figures); none found. The only Connect volume figure is a growth rate without a base ('grew by 140% year over year in Q4', reporting), and 1,900 publishers, 'over 821 billion daily ad impressions' and the agent's 'more than 1,000' publisher deals are company-wide or unperiodised context. (verify/pubmatic-connect: capability scale supported_as_stated; CUR-PUBMATICCONNECT-F15 supported; verify/U: CUR-U-F35 supported_as_stated)", "src": [ "CUR-PUBMATICCONNECT-S05", "CUR-U-S34", "CUR-PUBMATICCONNECT-S09", "CUR-D-S26", "CUR-PUBMATICCONNECT-S13" ] }, "us_availability": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: US availability is documented in vendor marketing only: the auction-package storefront offers packages 'available in your region' with US region pages (Video & VCR Refresh, CTV) whose text does not itself mention the US, US-sports packages (MLB; 'curated NFL + NCAA Football auction packages') and a partner release with a Reston, VA dateline. On the verifier's corrected wording no opened record names a US customer with a period for a Connect deal: the Goodway Group case (February to May 2022) states no geography, so US production use would rest on inference. Disclosure mode: public. (verify/pubmatic-connect: capability us_availability supported_with_qualification; CUR-PUBMATICCONNECT-F16 supported_with_qualification)", "src": [ "CUR-PUBMATICCONNECT-S06", "CUR-PUBMATICCONNECT-S07", "CUR-PUBMATICCONNECT-S18", "CUR-C-S02" ], "verification_status": "qualified" }, "pricing_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: PubMatic's own charge types and bases are disclosed without amounts: its CEO describes 'our core SSP fee' and 'a data fee in the curation transaction based on the curator's fee', 'negotiated partner by partner', with the buyer's CPM 'declared in the SSP when the curator sets up the deal' (reporting, March 2025), the 10-K gives the SSP fee basis (fees to publishers 'generally a percentage of the value' of impressions), and the console page says PubMatic 'manages the revenue share with third-party partners'. No rate, schedule or period is published and the data fee's payer is not stated; Adloox's '$0.15/CPM' segment price is a third-party charge recorded as an attribute. Disclosure mode: public. (verify/pubmatic-connect: capability pricing_transparency supported_as_stated; CUR-PUBMATICCONNECT-F07 supported; verify/H: CUR-H-F14 supported_as_stated)", "src": [ "CUR-PUBMATICCONNECT-S05", "CUR-D-S26", "CUR-PUBMATICCONNECT-S08", "CUR-F-S24" ], "verification_status": "verified" }, "assurance": { "k": "score", "v": 3, "avail": "live", "grade": "B", "date": "2026-03-05", "why": "Anchor 3: TAG's 2026 certification release lists PubMatic 'Among the companies that achieved TAG Certification Seals for 2026' without naming the seal or its validation mode (the TAG Registry entry was not read), which is certification of the operating company with no Connect scope. The 10-K's fraud controls are self-description, and no audit of a Connect deal's composition or fees and no accreditation covering Connect was found in the sources screened. Disclosure mode: public. (verify/pubmatic-connect: capability assurance supported_as_stated; CUR-PUBMATICCONNECT-F17 supported)", "src": [ "CUR-CLEARLINE-S15", "CUR-D-S26" ], "verification_status": "verified" }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of a Connect deal's ads.txt, sellers.json and SupplyChain records, request duplication or accredited IVT filtering (PubMatic profile; streams E, U and H); none recorded, and PubMatic's sellers.json was not opened. The record holds only self-description (the console 'adhering to industry standards such as sellers.json and ads.txt'; the 10-K's proprietary and third-party fraud detection with no named accredited measurer), and anchor 3 needs complete files observed. (verify/pubmatic-connect: capability supply_path_integrity supported_with_qualification, a date-label correction only)", "src": [ "CUR-PUBMATICCONNECT-S08", "CUR-D-S26", "CUR-PUBMATICCONNECT-S10" ] } }, "register": { "product": "PubMatic Connect", "purchased_service": "Inventory 'curated through our SSP and enriched by Connect's data signals', transacted via a single deal ID and activated through PubMatic's Activate or the buyer's DSP (browser read of the buyers page)", "operating_entity": "PubMatic, Inc.", "owner": "PubMatic, Inc. (Nasdaq: PUBM)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 10, "coverage_applicable": "10/12", "coverage_pct": 83, "unverified_cells": 0, "k": 10, "q": 51, "q_exact": 51.2563, "offset": 4.526, "raw": 2.6533, "band": "Strong", "band_i": 1, "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.6, "Reach": 2.3, "Standing": 3 }, "q_alt": { "Equal thirds": 51, "Depth-led": 51, "Reach-led": 50, "Standing-led": 52 }, "band_alt": { "Equal thirds": "Strong", "Depth-led": "Strong", "Reach-led": "Strong", "Standing-led": "Strong" }, "band_stable": true, "scenarios": { "ne_cells": 2, "low": { "fill": 1, "q": 47, "band": "Mid" }, "high": { "fill": 4, "q": 54, "band": "Strong" }, "envelope": { "low": { "fill": 0, "q": 45 }, "high": { "fill": 5, "q": 56 } } }, "band_sensitive_missing": true, "field_q": 47, "coverage_by_group": { "Depth": "5/5", "Reach": "3/4", "Standing": "2/3" } }, { "id": "seedtag-neurox-curation", "vendor": "Seedtag", "product": "Seedtag NeuroX Curation", "group": "exchange", "cohort": "exchange", "owner": "Seedtag Advertising S.L. (private)", "status": "active", "interest": false, "relationship": "", "note": "Self-serve interface to Seedtag's own Neuro-Contextual Exchange for building web and CTV deals with Liz contextual signals, pushed as standard deal IDs into the buyer's DSP.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the page names the selection logic, Seedtag's Liz contextual signals applied 'to build and activate Web and CTV deals directly on Seedtag's Exchange'. It documents no thresholds, classification taxonomy or update cadence; grade D caps at 3. Disclosure mode: public. (verify/F: CUR-F-F15 supported)", "src": [ "CUR-C-S20", "CUR-C-S20" ], "verification_status": "verified" }, "composition_disclosure": { "k": "ne", "why": "Looked for a seller or domain list, seller count or disclosure function for NeuroX deals in streams F and U: the page asserts 'One owned supply path' but does not say whether the exchange carries non-Seedtag publishers (verify/U on CUR-U-F24), and the deal catalogue was not opened (CUR-F-F15 limitations), so there is no basis to score. Disclosure mode: unknown.", "src": [ "CUR-C-S20", "CUR-C-S20" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the page names the source type, neuro-contextual signals 'grounded in real pages, real shows, real moments', and the provider, Seedtag's own Liz engine; these are non-personal contextual inputs, though the page does not say so. Collection method, intended use, permissions and legal basis are not documented, so anchor 4 is not reached, and grade D caps at 3. Disclosure mode: public. (verify/F: CUR-F-F15 supported; CUR-F-F27 qualified, Seedtag's coding unchanged in the correction)", "src": [ "CUR-C-S20" ], "verification_status": "verified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the page's only figure, '3.5x higher neural engagement than non-contextual ads', is a vendor-defined metric outside the paper's quality dimensions, with a comparator but no period, sample, measurer or method (the research behind its 'Research Insights' link was not opened), and it concerns Seedtag's contextual targeting generally rather than a named curated deal. No viewability, MFA, IVT, suitability or attention figure is published. Disclosure mode: public. (verify/C: CUR-C-F11 supported)", "src": [ "CUR-C-S20", "CUR-C-S20" ], "verification_status": "verified" }, "auction_mechanics": { "k": "ne", "why": "Stream E's access_register did not cover Seedtag (registered in cohort B until the amendment of 3 November 2026), and streams F, U and C record no auction type, priority, floor treatment, exclusivity or request sampling; 'pre-bid control' of the exchange is not a documented mechanic, so there is no basis to score. Disclosure mode: unknown.", "src": [ "CUR-C-S20", "CUR-C-S20" ] }, "channel_execution": { "k": "ne", "why": "Stream U's channel_scope row records the advertised scope as web and CTV deals (verify/U correction: OLV and display appear only as navigation labels) and 'none documented in U' for live execution; unknown capability is n/e. Disclosure mode: unknown.", "src": [ "CUR-C-S20" ] }, "activation_routes": { "k": "ne", "why": "The page says 'standard Deal IDs into existing DSPs' and 'push to your DSP' without naming one (stream F curator_products: DSPs named 'none'); an unsupported any-DSP statement is n/e, and the footer's 'CTV Client Login' link to platform.beachfront.io is an observation, not a documented route (verify/U on CUR-U-F24). Disclosure mode: unknown.", "src": [ "CUR-C-S20", "CUR-C-S20" ] }, "scale": { "k": "ne", "why": "No curated-deal spend or impressions figure is on the page; 'indicative scale' is mentioned without values (verify/C on CUR-C-F11), and stream U records no periodised scale figure for the product.", "src": [ "CUR-C-S20", "CUR-C-S20" ] }, "us_availability": { "k": "ne", "why": "Stream U (register amendment of 3 November 2026) found no geography statement on the vendor page opened (language menu only), and no documented non-availability, so the cell is n/e, not 0.", "src": [ "CUR-C-S20" ] }, "pricing_transparency": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the page makes only general pricing assertions, 'Lower effective CPMs and move more budget into working media' and deals built with Seedtag's 'margin logic', with no charge type, base, amount, payer, collector or period and no Deal Sync curfeetype. Scored against the corrected wording of CUR-F-F26, which adds 'margin logic' as an assertion. Disclosure mode: public. (verify/F: CUR-F-F26 qualified; CUR-F-F15 supported)", "src": [ "CUR-C-S20" ], "verification_status": "qualified" }, "assurance": { "k": "ne", "why": "Looked for a certification, accreditation, audit or self-attestation covering NeuroX Curation or Seedtag in streams F, U, C, E and H; none recorded.", "src": [] }, "supply_path_integrity": { "k": "ne", "why": "The page asserts 'One owned supply path' (verify/U on CUR-U-F24), but no ads.txt, sellers.json or SupplyChain sample, request-duplication measure or IVT-filtering statement for NeuroX deals is recorded in streams F, U, C, E or H.", "src": [ "CUR-C-S20" ] } }, "register": { "product": "Seedtag NeuroX Curation", "purchased_service": "Curated deal IDs on Seedtag's NeuroX exchange delivered into DSPs", "operating_entity": "Seedtag Advertising S.L.", "owner": "Seedtag Advertising S.L. (private)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 4, "coverage_applicable": "4/12", "coverage_pct": 33, "unverified_cells": 0, "k": 4, "q": 41, "q_exact": 41.3652, "offset": -5.3652, "raw": 1.8, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Reach" ], "group_means": { "Depth": 2.3, "Reach": null, "Standing": 1 }, "q_alt": { "Equal thirds": 40, "Depth-led": 44, "Reach-led": 41, "Standing-led": 38 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 8, "low": { "fill": 1, "q": 37, "band": "Thin record" }, "high": { "fill": 4, "q": 56, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 31 }, "high": { "fill": 5, "q": 62 } } }, "band_sensitive_missing": false, "field_q": 47, "coverage_by_group": { "Depth": "3/5", "Reach": "0/4", "Standing": "1/3" } }, { "id": "tl-direct", "vendor": "TripleLift", "product": "TL Direct", "group": "exchange", "cohort": "exchange", "owner": "TripleLift, Inc. (Vista Equity Partners)", "status": "active", "interest": false, "relationship": "", "note": "TripleLift's self-serve curation platform (UI, API, MCP) for building PMPs and curated deals on TripleLift's exchange inventory; generally available since 10 June 2026.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the product page names the selection inputs (TripleLift Audiences behavioural and contextual segments, first-party data onboarding with lookalike modelling, and a TL Spark layer said to shape traffic and adjust floors) but states no thresholds or update cadence; grade D caps at 3. Disclosure mode: authenticated. (verify/E: CUR-E-F26 supported; verify/H: CUR-H-F22 supported) Disclosure mode corrected to public (the inputs are on a public product page).", "src": [ "CUR-E-S21", "CUR-E-S21" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "ne", "why": "Looked in streams E and U for a buyer-facing seller or domain list, seller count or categories for a TL Direct deal: the pages give only a network-wide '5k+' publisher count (a scale attribute, not a deal's composition) and a 'deal library for buyer discovery' whose contents are not described, and no transparency assertion; no anchor applies.", "src": [ "CUR-E-S21", "CUR-C-S06" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the page names the provider and source types of the data applied ('TripleLift Audiences 3k+ off-shelf behavioral and contextual segments' and the buyer's own first-party data with lookalike modelling); collection method, intended use per segment, permissions and legal basis are not documented, and grade D caps at 3. Disclosure mode: public. (verify/H: CUR-H-F22 supported)", "src": [ "CUR-E-S21", "CUR-E-S21" ], "verification_status": "verified" }, "quality_evidence": { "k": "ne", "why": "Looked in stream C for a quality claim (MFA share, viewability, IVT, suitability, attention, carbon) about TL Direct deals: none in the GA release; the only figures are a Forrester TEI commissioned by TripleLift on platform economics (ROAS, labour cost, profit), which stream C records as not concerning deal quality (verify/C: CUR-C-F14 supported).", "src": [ "CUR-C-S06" ] }, "auction_mechanics": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: deal mechanics appear only in marketing (fixed-rate, floor-rate or hybrid structures, 1:1 PMPs and container deals, and an asserted algorithmic floor adjustment by TL Spark); auction type, priority, defaults and request sampling are not documented, so anchor 3 is not reached. Disclosure mode: unknown. (verify/E: CUR-E-F26 supported; CUR-E-F34 qualified on Commerce Grid only)", "src": [ "CUR-E-S21" ], "verification_status": "verified" }, "channel_execution": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-06-10", "why": "Anchor 5 on coverage, capped at 3 by grade D: the general-availability release states the platform live 'across web, mobile, and connected TV (CTV)', which covers all three advertised environments, but only as the release's collective scope with no per-environment evidence. Disclosure mode: public. (verify/U: CUR-U-F01 supported)", "src": [ "CUR-C-S06", "CUR-C-S06" ], "verification_status": "verified" }, "activation_routes": { "k": "ne", "why": "Looked in streams E and U for named buying endpoints with documented activation: the page offers 'DSP Integrations' and activation 'within your existing platforms' without naming any DSP, and the release names none (verify/E: CUR-E-F26 supported; verify/U: CUR-U-F01 supported).", "src": [ "CUR-E-S21", "CUR-C-S06" ] }, "scale": { "k": "ne", "why": "Looked in stream U's scale_figures for curated-deal spend or impressions in a stated 12-month window: the only figure is '5K+ direct publisher relationships', unperiodised and network-wide (verify/U: CUR-U-F35 supported).", "src": [ "CUR-C-S06" ] }, "us_availability": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-06-10", "why": "Anchor 1: the US appears only as the release's New York dateline and the footer office address (53 W. 23rd St., New York); no US availability statement and no named US customer or US deal is documented. Disclosure mode: public. (verify/U: CUR-U-F01 supported; CUR-U-F34 qualified)", "src": [ "CUR-C-S06" ], "verification_status": "verified" }, "pricing_transparency": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the page asserts 'No TripleLift curation fees', free first-party data onboarding and its own segments 'at no extra cost', with no schedule, base or period and nothing on TripleLift's exchange take on curated deals. Disclosure mode: public. (verify/E: CUR-E-F26 supported; verify/H: CUR-H-F22 supported)", "src": [ "CUR-E-S21", "CUR-E-S21" ], "verification_status": "verified" }, "assurance": { "k": "ne", "why": "Looked in streams E, U, C, H and A for an audit, certification or accreditation covering TL Direct or TripleLift: none recorded.", "src": [] }, "supply_path_integrity": { "k": "ne", "why": "Looked in streams E, U, H and A for an observed ads.txt, sellers.json or SupplyChain sample, duplication data or documented IVT filtering for TL Direct deals: none recorded.", "src": [] } }, "register": { "product": "TL Direct", "purchased_service": "Self-serve unified curation platform on TripleLift's exchange inventory", "operating_entity": "TripleLift, Inc.", "owner": "TripleLift, Inc. (Vista Equity Partners)", "us_available": "US nexus documented (New York dateline, New York address); explicit availability not stated (CUR-U-S07)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 12, "scored": 6, "coverage_applicable": "6/12", "coverage_pct": 50, "unverified_cells": 0, "k": 6, "q": 41, "q_exact": 40.8921, "offset": -5.8382, "raw": 1.85, "band": "Mid", "band_i": 2, "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.3, "Reach": 2, "Standing": 1 }, "q_alt": { "Equal thirds": 40, "Depth-led": 43, "Reach-led": 41, "Standing-led": 38 }, "band_alt": { "Equal thirds": "Mid", "Depth-led": "Mid", "Reach-led": "Mid", "Standing-led": "Narrow" }, "band_stable": false, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 37, "band": "Narrow" }, "high": { "fill": 4, "q": 55, "band": "Strong" }, "envelope": { "low": { "fill": 0, "q": 30 }, "high": { "fill": 5, "q": 61 } } }, "band_sensitive_missing": true, "field_q": 47, "coverage_by_group": { "Depth": "3/5", "Reach": "2/4", "Standing": "1/3" } }, { "id": "adelaide-high-attention-pmps", "vendor": "Adelaide", "product": "Adelaide High-Attention PMPs", "group": "verification", "cohort": "curator", "owner": "Adelaide Metrics Inc. (private)", "status": "active", "interest": false, "relationship": "", "note": "PMPs whose placements are grouped into high-, medium- and low-AU attention tiers sold as separate deal IDs, run on named SSPs; the attention paper's AU record is cited, not re-derived.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the logic is named, placements scored on Adelaide's AU and 'grouped into high-, medium-, and low-AU sets' exposed as separate deal IDs, but no AU cut-off for any tier and no rescoring cadence is stated. Undated vendor resource page (grade D, cap 3); the tier wording is unchanged by the verifier's correction. Disclosure mode: public. (verify/F: CUR-F-F08 qualified)", "src": [ "CUR-F-S07" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "ne", "why": "Looked for a seller or domain list, seller count or category, a disclosure function or an example deal: none on Adelaide's resource page or in the 2023 releases; the AU tiers classify placements by attention, not by seller, and the 20,000-plus domains in Teads' 2023 release are the AU measurement base (streams F, U and C).", "src": [ "CUR-F-S07", "CUR-C-S25" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the source type and provider are named, Adelaide's own placement-level AU metric, which the 2023 launch release describes as 'generated by a machine learning algorithm trained to proxy full-funnel business outcomes'. Its inputs, collection method, intended use, permissions and legal basis are not on the pages read; vendor page and release (grade D). Disclosure mode: public. (verify/F: CUR-F-F27 qualified, Adelaide coding unchanged; verify/C: CUR-C-F08 supported)", "src": [ "CUR-F-S07", "CUR-C-S26" ], "verification_status": "qualified" }, "quality_evidence": { "k": "score", "v": 2, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 2: the claims rest on vendor or commissioned studies without published method: a meta-analysis of nearly 40 case studies (31% upper-funnel and 56% lower-funnel lift against 'traditional metrics'), a 'third-party Kantar study' of unstated funding and design (77.3% unaided awareness, 49% consideration) and Teads, Audi and Colgate cases compared with 'standard media', 'standard bidding tactics' or Adelaide's own benchmarks. None publishes design, sample or period, and no independent study of the PMPs was found. Disclosure mode: public. (verify/C: CUR-C-F08 supported; verify/F: CUR-F-F08 and CUR-F-F28 qualified)", "src": [ "CUR-F-S07", "CUR-C-S26", "CUR-C-S25" ], "verification_status": "verified" }, "auction_mechanics": { "k": "na", "why": "Outside the curator cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "The page advertises digital display, OLV and CTV in one undated availability sentence across five SSPs; the U verifier corrected channel_scope to 'none documented per environment', so no environment is documented as live and capability is unknown, not failed (verify/U: channel_scope row qualified).", "src": [ "CUR-F-S07" ] }, "activation_routes": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: three named buying endpoints, Google Display & Video 360, The Trade Desk and Yahoo DSP, through which Teads clients bought high-AU PMPs (Adelaide resource page); the five SSPs and the curation platforms named elsewhere are sell-side hosts and are not counted. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-F-S07", "CUR-F-S30", "CUR-C-S03", "CUR-E-S08" ], "verification_status": "qualified" }, "scale": { "k": "ne", "why": "Looked for curated-deal spend or impressions in a stated 12-month window: the figures found are unperiodised or company-wide AU bases ('more than 20' markets; 'nearly 5 trillion monthly impressions in 20+ countries' in March 2023, also stale at the cutoff; 9.3 billion Teads impressions measured to August 2023), context only (streams U and C).", "src": [ "CUR-F-S07", "CUR-C-S26", "CUR-C-S25" ] }, "us_availability": { "k": "ne", "why": "The page says 'Available in more than 20 of the world's largest advertising markets' without naming the US, the 2023 releases carry New York datelines only, and no named US customer or US deal is documented (stream U; verify/U: CUR-U-F19 qualified, 'United States' and 'U.S.' absent). The attention paper's AU record is outside this evidence set and concerns the metric, not the deal product.", "src": [ "CUR-F-S07", "CUR-C-S26" ] }, "pricing_transparency": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the only pricing wording is that attention-based algorithms 'ensure advertisers secure high-quality media for a fair price', a general assertion with no charge type, amount, base, payer, collector or period. Index's 'without added fees or custom integrations' (7 January 2026) is an exchange's statement and is recorded as an attribute, not scored. Disclosure mode: public. (verify/F: CUR-F-F26 qualified, Adelaide recoded as assertion-only)", "src": [ "CUR-F-S07" ], "verification_status": "qualified" }, "assurance": { "k": "ne", "why": "Looked for an audit, certification or accreditation whose scope covers the PMPs in streams C, D, F and U; none found. The Kantar study is quality evidence of unstated funding, not assurance, and no AU accreditation record is in this evidence set.", "src": [ "CUR-F-S07" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for ads.txt, sellers.json, SupplyChain completeness, request duplication or IVT filtering for the PMPs in streams F, U, C and D; none found.", "src": [] } }, "register": { "product": "Adelaide High-Attention PMPs", "purchased_service": "Curated PMPs built on Adelaide AU and run on named SSPs (the attention paper's record is cited, not re-derived)", "operating_entity": "Adelaide Metrics Inc.", "owner": "Adelaide Metrics Inc. (private)", "us_available": "'Available in more than 20 of the world's largest advertising markets'; US not named (CUR-U-S18); the attention paper records US availability of AU", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 11, "scored": 5, "coverage_applicable": "5/11", "coverage_pct": 45, "unverified_cells": 0, "k": 5, "q": 43, "q_exact": 43.3651, "offset": 2.0437, "raw": 2.25, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [], "group_means": { "Depth": 2.7, "Reach": 3, "Standing": 1 }, "q_alt": { "Equal thirds": 42, "Depth-led": 46, "Reach-led": 44, "Standing-led": 38 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 37, "band": "Thin record" }, "high": { "fill": 4, "q": 54, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 32 }, "high": { "fill": 5, "q": 59 } } }, "band_sensitive_missing": false, "field_q": 41, "coverage_by_group": { "Depth": "3/4", "Reach": "1/4", "Standing": "1/3" } }, { "id": "audigent", "vendor": "Audigent SmartPMP", "product": "SmartPMP", "group": "data", "cohort": "curator", "owner": "Experian plc (ultimate controlling group; owner type recorded by stream D as credit bureau). Experian announced on 4 December 2024 that it 'has acquired' Audigent (CUR-AUDIGENT-S07); the intermediate holding entity and the consideration are not stated.", "status": "active: an operating brand of Experian ('a part of Experian')", "interest": false, "relationship": "", "note": "Audience-data deal IDs from the company Experian bought in December 2024; routes come from partners' records and fees only as charge types.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the selection logic is named without thresholds: an audience match of Audigent's first-party segments to 'premium curated publisher inventory' (SmartPMP), contextual isolation of 'hundreds, or even thousands of contextually relevant inventory sources across over 20 industry-leading SSPs' (ContextualPMP), Comscore Predictive Audiences (CognitivePMP) and AI and machine-learning packaging. No page read states a threshold, an inclusion or exclusion rule, a quality filter, a contextual data provider or an update cadence, and the pages and Experian's DV360 post are vendor marketing (grade D, cap 3). Disclosure mode: public. (verify/audigent: CUR-AUDIGENT-F04 supported; capability selection_transparency supported)", "src": [ "CUR-F-S01", "CUR-F-S03", "CUR-AUDIGENT-S04", "CUR-AUDIGENT-S09" ], "verification_status": "verified" }, "composition_disclosure": { "k": "ne", "why": "Looked for a seller or domain list, a seller count or categories, a disclosure function or an identified example deal on the SmartPMP, ContextualPMP, CognitivePMP and home pages, both case pages, Experian's August 2025 posts and the Google, Index and Nexxen records (Audigent profile; stream F): none. The only wording is product-wide marketing ('some of the biggest names in entertainment, sports, and lifestyle', 'hand-vetted inventory', 'hundreds, or even thousands' of sources), which the verifier reads as not describing a deal's composition, and no transparency assertion about composition is made, so anchor 1 is not met (same standard as FreeWheel Curation Hub and TL Direct); the DSP and exchange interfaces are authenticated and were not accessed. Disclosure mode: unknown. (verify/audigent: CUR-AUDIGENT-F05 qualified)", "src": [ "CUR-F-S01", "CUR-C-S15", "CUR-AUDIGENT-S04", "CUR-AUDIGENT-S09" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: source type and providers are named: '100% 1st party audience data, never 3rd party cookies' and 'verified, opt-in' data from named publisher and data partners (Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom), Experian deterministic signals and The Weather Company data in the DV360 packages, and Comscore Predictive Audiences for CognitivePMP. Collection method, intended use, permissions and legal basis are not documented per segment: the Platform Privacy Policy (2 September 2026) gives them only for the platform as a whole (cookies, tags, SDKs and ID syncing; consent and legitimate interests), which does not reach anchor 4, and the product records are grade D. Scored against the verifier's corrected wording. Disclosure mode: public. (verify/audigent: CUR-AUDIGENT-F06 qualified; verify/F: CUR-F-F02 supported) Correction: the homepage names Condé Nast, TransUnion and the others as partners whose monetisation Audigent's data drives, not explicitly as the providers of SmartPMP segments. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-F-S01", "CUR-C-S15", "CUR-F-S03", "CUR-AUDIGENT-S09", "CUR-V-AUDIGENT-S01" ], "verification_status": "qualified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the only quantified claims are vendor case figures on outcome metrics (12% to 67% lower CPC, 1.6x to 2.5x higher CTR and 12.5% to 42% higher VCR against 'traditional DSP-level data to open exchange inventory'; Alcon's 27% beat of its target KPI), with no sample, period, measurer or method, and none measures a registered quality dimension (MFA, viewability, IVT, suitability, attention, carbon); 'quality over quantity' and 'hand-vetted inventory' are unmeasured. Scored against the verifier's corrected reading, under which anchor 2 does not apply because no case study measures a quality dimension. Disclosure mode: public. (verify/audigent: capability quality_evidence qualified; verify/C: CUR-C-F04 supported)", "src": [ "CUR-C-S13", "CUR-C-S14", "CUR-AUDIGENT-S09", "CUR-AUDIGENT-S10" ], "verification_status": "qualified" }, "auction_mechanics": { "k": "na", "why": "Outside the curator cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "Stream U's channel_scope records SmartPMP's advertised environments as 'not stated', with none documented live, so the share of advertised environments documented as live cannot be computed against the frozen scope. Experian's DV360 post of 20 August 2025 names CTV, display and online video for its packages, but the register's scope was not amended to adopt it, so on the strict reading the cell is n/e (verify/audigent: capability channel_execution qualified). Disclosure mode: unknown.", "src": [ "CUR-F-S01", "CUR-AUDIGENT-S09" ] }, "activation_routes": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2025-08-25", "why": "Anchor 3: two named DSP endpoints have activation documented by the owner: Display & Video 360 ('Search Audigent in DV360's Marketplace' and 'add the deal ID to your line item', with packages delivered through Index Marketplaces, 20 August 2025) and Amazon DSP ('Off-the-shelf deals in Inventory Hub on Amazon DSP', 25 August 2025). Yahoo DSP rests only on Google's launch-day statement for all curation partners (4 November 2024), and Nexxen DSP carries Audigent segments, not deal IDs, so it is not counted; the owner posts are grade D (cap 3) and do not use the name SmartPMP, so mapping their packages to this row is an inference within the register's aliases. Disclosure mode: public. (verify/audigent: CUR-AUDIGENT-F08 supported; capability activation_routes supported)", "src": [ "CUR-AUDIGENT-S09", "CUR-AUDIGENT-S10", "CUR-C-S27" ], "verification_status": "verified" }, "scale": { "k": "ne", "why": "Looked for curated-deal spend or impressions in a stated 12-month window on the four Audigent pages, both case pages, Experian's acquisition release, FY25 results and August 2025 posts (Audigent profile; streams F and U scale_figures): none. The figures found are counts or company-wide and unperiodised ('1000+ Comscore CognitivePMPs', 'over 250 ready-to-run deals' in DV360, 'hundreds of pre-built curated deals' on Amazon DSP, '100,000+ campaigns each month', 4.0+ billion first-party IDs, 476,080 web/mobile sites), which are context only. (verify/audigent: CUR-AUDIGENT-F12 supported)", "src": [ "CUR-C-S15", "CUR-F-S03", "CUR-AUDIGENT-S09", "CUR-AUDIGENT-S10" ] }, "us_availability": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the US appears only as an office address on the product pages ('Audigent NYC', 200 Varick St., New York) and the Costa Mesa, Calif. dateline of Experian's acquisition release; no page states that SmartPMP is available in the US, Experian's route posts state no geography, and the one named customer case (Alcon) gives no geography or dated period. The privacy policy's US state-law section is a platform-level nexus, not a product availability statement; scored on the same standard as TL Direct (dateline and office address, anchor 1). Disclosure mode: public. (verify/audigent: CUR-AUDIGENT-F13 supported; capability us_availability supported)", "src": [ "CUR-F-S01", "CUR-C-S15", "CUR-D-S05" ], "verification_status": "verified" }, "pricing_transparency": { "k": "score", "v": 2, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 2: Audigent declares charge types without a base, 'PMP pricing is determined by bid floors and curation fees only' (homepage and CognitivePMP marketplace page), beside general assertions ('more fairly priced PMP alternatives'; a 'single price' with 'no additional data management platform (DMP) fees' in DV360); no amount, rate, base, payer, collector or period is stated, and no source opened gives a Deal Sync API curfeetype. Google's mechanism, a partner-defined fee 'taken out of the bid price before it enters the auction', is a platform charge path recorded as an attribute. Disclosure mode: public. (verify/audigent: CUR-AUDIGENT-F10 supported; capability pricing_transparency supported; verify/F: CUR-F-F03 qualified, no score consequence)", "src": [ "CUR-C-S15", "CUR-F-S03", "CUR-F-S01", "CUR-AUDIGENT-S09" ], "verification_status": "verified" }, "assurance": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "C", "date": "2026-09-02", "why": "Anchor 1: the only assurance-adjacent statements are self-stated and company-level: Audigent's Platform Privacy Policy (2 September 2026) says it adheres to the DAA Self-Regulatory Principles, is an NAI member that adheres to the NAI Framework and holds IAB TCF vendor ID 561, none checked on those bodies' records and none covering SmartPMP's composition or fees. No certification, accreditation or audit naming SmartPMP or its deals was found and no TAG seal is on the homepage, but the TAG Registry search did not load, so a seal is neither found nor excluded; the verifier left anchor 1 or n/e to the scorer, and 1 is applied on the same standard as Lotame's self-described ISO 27001 certification. Disclosure mode: public. (verify/audigent: capability assurance qualified; CUR-AUDIGENT-F14 qualified)", "src": [ "CUR-V-AUDIGENT-S01", "CUR-C-S15", "CUR-V-AUDIGENT-S04" ], "verification_status": "qualified" }, "supply_path_integrity": { "k": "ne", "why": "Looked for a sample of SmartPMP or package supply checked against ads.txt, sellers.json or SupplyChain, request-duplication records and a stated IVT filtering method or measurer on the Audigent pages, case pages, Experian's August 2025 posts and the Google, Index and Nexxen records: none. The DV360 post's 'Index Exchange adds efficiency and transparency' describes the exchange, not a deal sample, and whether Audigent appears as a SupplyChain node is undocumented. Disclosure mode: unknown. (verify/audigent: capability supply_path_integrity supported)", "src": [ "CUR-F-S01", "CUR-C-S15", "CUR-AUDIGENT-S09" ] } }, "register": { "product": "SmartPMP", "purchased_service": "Curated deal IDs combining Audigent audience data with inventory across exchanges (SmartPMP, ContextualPMP, CognitivePMP)", "operating_entity": "Audigent (a part of Experian)", "owner": "Experian plc (LSE: EXPN)", "us_available": "US nexus (New York office on the page); no availability statement (CUR-U-S15)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 11, "scored": 7, "coverage_applicable": "7/11", "coverage_pct": 64, "unverified_cells": 0, "k": 7, "q": 40, "q_exact": 40.4805, "offset": -0.8409, "raw": 2, "band": "Cohort too small", "band_i": "small", "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.3, "Reach": 2, "Standing": 1.5 }, "q_alt": { "Equal thirds": 39, "Depth-led": 43, "Reach-led": 40, "Standing-led": 37 }, "band_alt": { "Equal thirds": "Cohort too small", "Depth-led": "Cohort too small", "Reach-led": "Cohort too small", "Standing-led": "Cohort too small" }, "band_stable": true, "scenarios": { "ne_cells": 4, "low": { "fill": 1, "q": 36, "band": "Cohort too small" }, "high": { "fill": 4, "q": 49, "band": "Cohort too small" }, "envelope": { "low": { "fill": 0, "q": 32 }, "high": { "fill": 5, "q": 54 } } }, "band_sensitive_missing": false, "field_q": 41, "coverage_by_group": { "Depth": "3/4", "Reach": "2/4", "Standing": "2/3" } }, { "id": "comscore-certified-deal-ids", "vendor": "Comscore", "product": "Comscore-Certified Deal IDs", "group": "verification", "cohort": "curator", "owner": "Comscore, Inc. (Nasdaq: SCOR)", "status": "active", "interest": false, "relationship": "", "note": "Deal IDs targeting Comscore Top 100, 500 or 2,000 site rankings with Proximic contextual signals and Adelaide AU, announced on Magnite (May 2025) and PubMatic (June 2025); documented by releases only.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "unconfirmed", "grade": "D", "date": "2025-06-10", "why": "Anchor 3: the 5 May 2025 release names the logic and its thresholds (buyers 'target the Comscore Top 100, 500, or 2,000 site rankings' built from MMX and Video Metrix with Proximic contextual signals; AU added on 10 June 2025) but no update cadence, which anchor 4 also requires. Press releases only (grade D, cap 3); no product page was found at the cutoff, so current availability is unconfirmed. Disclosure mode: public. (verify/F: CUR-F-F06 supported; CUR-F-F07 supported)", "src": [ "CUR-F-S06", "CUR-C-S02" ], "verification_status": "verified" }, "composition_disclosure": { "k": "score", "v": 3, "avail": "unconfirmed", "grade": "D", "date": "2025-06-10", "why": "Anchor 3: the releases describe the deals' sellers only by count band and category (sites in the Comscore Top 100, 500 or 2,000 rankings; 'many of the top CTV publishers' in PubMatic's supply); no seller or domain list, disclosure function or identified example deal is documented. Press releases (grade D). Disclosure mode: public. (verify/F: CUR-F-F06 supported; verify/U: CUR-U-F18 supported)", "src": [ "CUR-F-S06", "CUR-C-S02" ], "verification_status": "verified" }, "data_provenance": { "k": "score", "v": 3, "avail": "unconfirmed", "grade": "D", "date": "2025-06-10", "why": "Anchor 3: source types and providers are named: Comscore's MMX and Video Metrix site rankings and Proximic contextual signals (non-personal inputs), with Adelaide's AU added on 10 June 2025. No collection method, intended use, permissions or legal basis per segment is stated; press releases (grade D). Disclosure mode: public. (verify/F: CUR-F-F06 and CUR-F-F07 supported; CUR-F-F27 qualified, Comscore coding unchanged)", "src": [ "CUR-F-S06", "CUR-C-S02" ], "verification_status": "verified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2025-06-10", "why": "Anchor 1: the releases make qualitative quality claims ('High-Quality, Attention-Optimized Curated Deals'; 'Comscore's trusted independent inventory quality signals') with no figure, comparator, study, measurer or method. The '96% of overall omnichannel supply' figure in the May release describes Magnite's supply (Jounce, client-only), not the deals. Disclosure mode: public. (verify/C: CUR-C-F15 supported; verify/F: CUR-F-F06 supported)", "src": [ "CUR-C-S02", "CUR-F-S06" ], "verification_status": "verified" }, "auction_mechanics": { "k": "na", "why": "Outside the curator cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "No channel scope documented as live: the June 2025 release describes PubMatic's supply as 'including many of the top CTV publishers' and the May release names no channel. Searched: streams F and U.", "src": [ "CUR-C-S02", "CUR-F-S06" ] }, "activation_routes": { "k": "ne", "why": "No buying endpoint documented: the deal IDs are hosted on two named SSPs (Magnite, 5 May 2025; PubMatic, 10 June 2025), which are sell-side hosts, and no DSP or buying platform is named. Searched: streams F and U.", "src": [ "CUR-C-S02", "CUR-F-S06" ] }, "scale": { "k": "ne", "why": "Looked for curated-deal spend or impressions in a stated 12-month window: neither release gives one; the '96% of overall omnichannel supply' figure describes Magnite's publisher relationships (Jounce, client-only) and is context only (streams F, U and C).", "src": [ "CUR-F-S06" ] }, "us_availability": { "k": "ne", "why": "Both releases carry a Reston, VA dateline but no US availability statement, named US customer or US deal, and no product page was found (register: US nexus only; stream U register_changes: a dateline is not documented availability).", "src": [ "CUR-C-S02", "CUR-F-S06" ] }, "pricing_transparency": { "k": "ne", "why": "Looked for a fee, price or pricing statement: none in either release, and no product page or deal console was found (stream F fee_statements; verify/F: CUR-F-F26 qualified, Comscore states nothing). Disclosure mode: unknown.", "src": [ "CUR-F-S06", "CUR-C-S02" ] }, "assurance": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2025-06-10", "why": "Anchor 1: the 'Comscore-Certified' label and the 'trusted independent inventory quality signals' wording are the operator's own certification of its deals against its own rankings, that is self-attestation. No third-party audit, or certification or accreditation whose scope covers the deal IDs, is documented in streams C, D, F or U. Disclosure mode: public. (verify/C: CUR-C-F15 supported; verify/F: CUR-F-F07 supported)", "src": [ "CUR-C-S02", "CUR-F-S06" ], "verification_status": "verified" }, "supply_path_integrity": { "k": "ne", "why": "Looked for ads.txt, sellers.json, SupplyChain completeness, request duplication or IVT filtering for the deal IDs in both releases and in streams C, D and U; none found.", "src": [ "CUR-F-S06", "CUR-C-S02" ] } }, "register": { "product": "Comscore-Certified Deal IDs", "purchased_service": "Curated deal IDs combining Comscore content measurement, Proximic targeting and Adelaide AU on PubMatic", "operating_entity": "Comscore, Inc.", "owner": "Comscore, Inc. (Nasdaq: SCOR)", "us_available": "US nexus (Reston, VA dateline); no availability statement (release of 10 June 2025, stream U)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 11, "scored": 5, "coverage_applicable": "5/11", "coverage_pct": 45, "unverified_cells": 0, "k": 5, "q": 39, "q_exact": 39.4762, "offset": -1.8452, "raw": 1.9, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Reach" ], "group_means": { "Depth": 2.5, "Reach": null, "Standing": 1 }, "q_alt": { "Equal thirds": 37, "Depth-led": 43, "Reach-led": 38, "Standing-led": 34 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 37, "band": "Thin record" }, "high": { "fill": 4, "q": 52, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 32 }, "high": { "fill": 5, "q": 57 } } }, "band_sensitive_missing": false, "field_q": 41, "coverage_by_group": { "Depth": "4/4", "Reach": "0/4", "Standing": "1/3" } }, { "id": "ias-curation", "vendor": "Integral Ad Science", "product": "IAS Curation", "group": "verification", "cohort": "curator", "owner": "Integral Ad Science Holding Corp. (Novacap, private since 23 December 2025)", "status": "active", "interest": false, "relationship": "", "note": "Deal-based enrichment pathway applying IAS contextual avoidance, brand safety and suitability, MFA filtration and viewability benchmarks to curated deals in Google Ad Manager (launched 4 November 2024).", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2024-11-04", "why": "Anchor 3: the launch release names the selection logic (contextual avoidance, brand safety and suitability, MFA filtration and viewability benchmarks applied 'before it reaches a bidder', with IAS's predictive science pre-screening and categorising pages) but states no threshold or update cadence; a press release, so grade D caps the cell at 3. Disclosure mode: public. (verify/F: CUR-F-F09 supported)", "src": [ "CUR-C-S05", "CUR-C-S05" ], "verification_status": "verified" }, "composition_disclosure": { "k": "ne", "why": "Looked for a seller or domain list, seller count or category disclosure for IAS Curation deals in the IAS release and IAS homepage (stream F), the universe sweep (stream U) and the exchange composition review (stream E); none found. Google's agency seat shows deal name and pricing only (stream E), which is not composition.", "src": [ "CUR-C-S05", "CUR-C-S05" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2024-11-04", "why": "Anchor 3: the source type (IAS's own predictive and NLP-powered contextual classification of pages, a non-personal input) and the provider (IAS) are named; collection method, intended use, permissions and legal basis are not stated per segment. Disclosure mode: public. (verify/F: CUR-F-F09 supported; CUR-F-F27 qualified, IAS stays among the products naming a source type and provider)", "src": [ "CUR-C-S05" ], "verification_status": "verified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2024-11-04", "why": "Anchor 1: the release claims MFA filtration, brand safety and suitability and viewability benchmarks but reports no figure, MFA share, comparator, measurer or method; stream C found no quantified quality claim for the product in the documents opened. Disclosure mode: public. (verify/C: CUR-C-F16 supported)", "src": [ "CUR-C-S05", "CUR-C-S05" ], "verification_status": "verified" }, "auction_mechanics": { "k": "na", "why": "Outside the curator cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "Looked for advertised environments and live channel documentation in the IAS release and the universe channel_scope table (stream U); the release names no channel for the product and U records environments advertised as 'not stated', so the share of advertised environments documented live cannot be computed.", "src": [ "CUR-C-S05" ] }, "activation_routes": { "k": "score", "v": 2, "avail": "beta", "grade": "D", "date": "2024-11-04", "why": "Anchor 2: two endpoints (Display & Video 360 and Yahoo DSP) only by an inference chain from Google's documentation: IAS is a listed Ad Manager curation partner, curated deal IDs are subscribed in the agency seat and apply to DSPs integrated with agency deals, which Google says were available via DV360 and Yahoo at launch; IAS's own pages name no buying endpoint, and the Google feature is Beta. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-C-S27", "CUR-E-S08", "CUR-F-S30" ], "verification_status": "qualified" }, "scale": { "k": "ne", "why": "Looked for a curated-deal spend or impression figure in a stated 12-month window on the IAS pages opened (streams U and F); none found, and U records no periodised curated-deal volume for any product (CUR-U-F35, verified).", "src": [ "CUR-C-S05", "CUR-C-S05" ] }, "us_availability": { "k": "ne", "why": "Looked for a US availability or US production-use statement on the IAS release and homepage (streams U and F); only a New York dateline and 'global advertisers' appear, and U's register note says a dateline is a US nexus that dimension 9 does not count as availability (CUR-U-F34, qualified).", "src": [ "CUR-C-S05" ] }, "pricing_transparency": { "k": "ne", "why": "Looked for a fee type, base, amount, payer or collector for IAS Curation on the IAS release and homepage (stream F fee_statements and curator_capabilities) and the fee tables (streams E and H); IAS states nothing (CUR-F-F26, qualified). Google's help page describes curator-set fees collected by Google out of the bid for all partners, which does not disclose this product's charge.", "src": [ "CUR-C-S05", "CUR-E-S08" ] }, "assurance": { "k": "ne", "why": "Looked for an audit, certification or accreditation whose scope covers IAS Curation in streams F, U, C, E and H; none recorded for the product.", "src": [ "CUR-C-S05" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of IAS Curation deal supply checked against ads.txt, sellers.json or SupplyChain, duplicated requests or documented IVT filtering in streams F, U, E and H; none recorded. The release describes MFA and suitability filtering, not supply authorisation or IVT filtering.", "src": [ "CUR-C-S05" ] } }, "register": { "product": "IAS Curation", "purchased_service": "Curated packages applying IAS quality and suitability signals, announced for Google Ad Manager", "operating_entity": "Integral Ad Science, Inc.", "owner": "Integral Ad Science Holding Corp. (Novacap, private since 23 December 2025)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability; status to verify; U (3 November 2026): Integral Ad Science is listed among Google Ad Manager's curation partners, so the Google route is live" }, "applicable": 11, "scored": 4, "coverage_applicable": "4/11", "coverage_pct": 36, "unverified_cells": 0, "k": 4, "q": 43, "q_exact": 42.8036, "offset": 1.4821, "raw": 2.2143, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Standing" ], "group_means": { "Depth": 2.3, "Reach": 2, "Standing": null }, "q_alt": { "Equal thirds": 41, "Depth-led": 44, "Reach-led": 41, "Standing-led": 41 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 7, "low": { "fill": 1, "q": 36, "band": "Thin record" }, "high": { "fill": 4, "q": 54, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 30 }, "high": { "fill": 5, "q": 60 } } }, "band_sensitive_missing": false, "field_q": 41, "coverage_by_group": { "Depth": "3/4", "Reach": "1/4", "Standing": "0/3" } }, { "id": "lotame", "vendor": "Lotame Curated Marketplaces", "product": "Lotame Curated Marketplaces", "group": "data", "cohort": "curator", "owner": "Epsilon Data Management, LLC (Lotame division); ultimate controlling group Publicis Groupe S.A., which recorded the acquisition of 100% of Lotame Solutions, Inc. in April 2025 (half-year financial report 2025, note 3.1). The ownership chain from Epsilon Data Management, LLC to Publicis Groupe S.A. was not re-opened in a filing for this profile.", "status": "active (operating as the Lotame brand of Epsilon, a Publicis company)", "interest": true, "relationship": "", "note": "Curated PMPs and CTV marketplaces on Lotame data, now inside Publicis's Epsilon; no exchange, DSP or fee named on its own page.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the logic is named without thresholds: Lotame 'curates highly correlated, quality inventory from leading SSPs using validated audience insights' from 'Hand-selected supply partners and inventory', with 'No MFAs' as an exclusion promise, and the PHD case says Lotame analytics found 'high indexing behaviours from chosen audience segments to make inventory recommendations', with the agency's own allow-lists also setting the inventory rule. No threshold, index cut-off, scoring rule or update cadence is documented, and the sources are vendor marketing (grade D, cap 3). Interest-marked row; the mark changes no score. Disclosure mode: public. (verify/lotame: capability selection_transparency supported; CUR-LOTAME-F04 supported)", "src": [ "CUR-F-S10", "CUR-C-S17" ], "verification_status": "verified" }, "composition_disclosure": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the only composition language is a general assertion of transparency: the capability page's 'Brands gain greater audience reach and scale with control and transparency', and the PHD case's marketplaces customised with the agency's allow-lists and 'transparently optimized based on performance'. No seller list, domain list, seller count, seller categories or authenticated composition interface is documented, and neither the SSPs nor the publishers are named. Scored against the verifier's corrected wording, which adds the capability-page assertion. Disclosure mode: public. (verify/lotame: capability composition_disclosure qualified)", "src": [ "CUR-F-S10", "CUR-C-S17" ], "verification_status": "qualified" }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: product records name source types with Lotame as the provider of its own inputs ('cookieless publisher data'; 'AI-powered consumer insights'; 'market-level consumer data and unique audience insights from its Analytics suite'), and the PHD case gives one segment's collection route ('loyalty / credit cards and online actions across publisher sites', originator unnamed) and says 'No modeling was done'. The Services Privacy Notice (19 November 2025) documents collection methods, identifier sources and the claimed EU legal basis (consent; TCF vendor ID 95) for the company, not per segment, so anchor 4 is not met; because the notice never mentions curation, the grade is taken from the product records (D). Scored against the verifier's corrected wording and on the same standard as IAS Curation, YMax and Brand+ (the operator's own data named as the provider). Disclosure mode: public. (verify/lotame: capability data_provenance qualified; CUR-LOTAME-F08 supported; CUR-LOTAME-F09 qualified) Correction: Lotame is the named provider (aggregator); the inputs originate with unnamed publishers, loyalty and card-data sources and, per the privacy notice, business customers and data partners. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-F-S10", "CUR-F-S11", "CUR-C-S17", "CUR-LOTAME-S13" ], "verification_status": "qualified" }, "quality_evidence": { "k": "score", "v": 2, "avail": "live", "grade": "D", "date": "2024-08-14", "why": "Anchor 2: the best evidence is a vendor trial reported without comparator or method: 'During early trials of Lotame Curation, results showed ... 21% higher viewability', with 20% better 'campaign efficiencies' and 15% better video completion, and no baseline, sample, period, geography or measurer (14 August 2024). The PHD case's view-through rate 'consistently above 70%' against an unsourced 60% benchmark and its 'projected' savings of up to 33% measure no registered quality dimension, 'No MFAs. No waste.' and the 'brand-safe' supply claims are unmeasured, and no independent or commissioned study was found. Scored against the verifier's corrected wording, which places the trial result at anchor 2. Interest-marked row; the mark changes no score. Disclosure mode: public. (verify/lotame: capability quality_evidence qualified; CUR-LOTAME-F06 supported; verify/C: CUR-C-F06 and CUR-C-F18 supported)", "src": [ "CUR-F-S11", "CUR-C-S17", "CUR-F-S10" ], "verification_status": "qualified" }, "auction_mechanics": { "k": "na", "why": "Outside the curator cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "Stream U records the advertised scope as CTV ('customized connected TV marketplaces') and web and mobile ('PMPs for web and mobile'), with none documented live, and no record opened documents any of these environments as live for a named Lotame deal (the PHD case names no environment, and the 2024 trial's video completion figure does not say web or CTV). Unknown capability is n/e, never failure. Disclosure mode: unknown. (verify/lotame: capability channel_execution supported)", "src": [ "CUR-F-S10", "CUR-F-S10", "CUR-F-S11", "CUR-C-S17" ] }, "activation_routes": { "k": "score", "v": 2, "avail": "beta", "grade": "D", "date": "2024-11-04", "why": "Anchor 2: two endpoints, Display & Video 360 and Yahoo DSP, are named only by a partner platform and only for curation partners as a group: Google's 4 November 2024 Ad Manager curation launch lists Lotame among eight supported partners whose packages were 'currently available for Preferred Deals and Private Auctions via Display & Video 360 and Yahoo', on a Beta feature. Lotame's own page says only 'available to DSPs', Google's current help page names no DSP, Onetag, Index and Magnite document Lotame as a data supplier rather than a deal route, and no later record confirms either endpoint for a Lotame deal; scored on the same standard as IAS Curation and Multilocal (anchor 2, beta). Disclosure mode: public. (verify/lotame: capability activation_routes qualified; CUR-LOTAME-F10 qualified; verify/F: CUR-F-F23 supported) Correction: the Beta label comes from Google's help pages; Google's current curation-partner table omits Lotame, which is not a documented withdrawal and does not change the score. (cell verifier's correction, 3 November 2026.)", "src": [ "CUR-C-S27" ], "verification_status": "qualified" }, "scale": { "k": "ne", "why": "Looked for curated-deal spend or impressions in a stated 12-month window on Lotame's capability page, launch release, case page and PDF, Publicis's release and half-year note, and the Google, Onetag, Index and Magnite records: none. The figures found are company-wide or unperiodised ('Present in 109 countries', 'more than 1.6 billion IDs and built on 100+ data sources', 'over 4,000 of the world's leading brands and publishers'; an LDX taxonomy of more than 50,000 attributes), which are context only. (verify/lotame: capability scale supported)", "src": [ "CUR-D-S04", "CUR-F-S12" ] }, "us_availability": { "k": "score", "v": 3, "avail": "unconfirmed", "grade": "D", "date": "2024-08-14", "why": "Anchor 3: the launch release calls Lotame Curation 'a new audience offering available in North America, EMEA and APAC' (14 August 2024, New York dateline); no named US customer, US deal or US campaign period is documented (the one case ran in the UK, Spain and Singapore), and the current capability page states no geography. The statement names North America rather than the US; it is scored on the same standard as WPP Media's Premium Marketplace ('currently available in EMEA and North America', anchor 3), where the profile verifier's stricter reading would give 1 or n/e, and grade D caps the cell at 3. Interest-marked row; the mark changes no score. Disclosure mode: public. (verify/lotame: CUR-LOTAME-F15 supported; capability us_availability supported; verify/C: CUR-C-F06 supported)", "src": [ "CUR-F-S11", "CUR-C-S17", "CUR-F-S10" ], "verification_status": "verified" }, "pricing_transparency": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2024-08-14", "why": "Anchor 1: the only pricing statement is the launch release's general assertion that the offering 'Cuts down operational workload and data/tech fees', with no charge type, amount, rate, base, payer, collector or period, and the current capability page carries no price. Google's curation help page lets a curator enter its package fee 'as either percentage of media or CPM' and optionally hide it from the buyer, a platform mechanism whose Lotame setting is undocumented and which is recorded as an attribute; no source opened gives a Deal Sync API curfeetype for Lotame (adoption lists were not screened). Scored against the verifier's corrected wording. Disclosure mode: public. (verify/lotame: capability pricing_transparency qualified; CUR-LOTAME-F12 supported; verify/F: CUR-F-F26 qualified)", "src": [ "CUR-F-S11", "CUR-F-S10", "CUR-E-S07" ], "verification_status": "qualified" }, "assurance": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "C", "date": "2026-11-03", "why": "Anchor 1: the only assurance found is self-description: Lotame's undated security summary (Public V2.1.1, in the name of Lotame Solutions, Inc., read 3 November 2026) says its information security management system is 'certified to meet the ISO 27001 standard' but names no certifier, certificate number, scope or validity dates, and the Schellman directory entry it redirects to did not render, so the certificate was not read and anchor 3 is not reached. That company-level certification would not cover the marketplaces' composition, fees or IVT filtering, its continuity after Lotame Solutions, Inc. merged into Epsilon Data Management, LLC on 1 October 2025 is undocumented, and the PHD case's 'CDAP' review is an advertiser's compliance check reported by the vendor, not an independent audit. Scored against the verifier's corrected wording. Disclosure mode: public. (verify/lotame: capability assurance qualified; CUR-LOTAME-F14 supported)", "src": [ "CUR-LOTAME-S17", "CUR-LOTAME-S16", "CUR-C-S17" ], "verification_status": "qualified" }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of Lotame curated-deal inventory with ads.txt, sellers.json or SupplyChain records, a request-duplication record and documented IVT filtering on Lotame's capability page, case page and PDF and Google's curation help page and launch post: none; 'No MFAs' and 'brand-safe' are not IVT filtering, and traceability would rest on the partner SSPs' files. Disclosure mode: unknown. (verify/lotame: capability supply_path_integrity supported)", "src": [ "CUR-F-S10", "CUR-C-S17", "CUR-E-S07" ] } }, "register": { "product": "Lotame Curated Marketplaces", "purchased_service": "Curated PMPs and CTV marketplaces built on Lotame data on partner SSPs", "operating_entity": "Lotame Solutions, Inc. (Epsilon Lotame)", "owner": "Publicis Groupe S.A. (Euronext: PUB)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability; author's former employer, interest mark" }, "applicable": 11, "scored": 8, "coverage_applicable": "8/11", "coverage_pct": 73, "unverified_cells": 0, "k": 8, "q": 40, "q_exact": 39.6071, "offset": -1.7143, "raw": 1.9375, "band": "Cohort too small", "band_i": "small", "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.3, "Reach": 2.5, "Standing": 1 }, "q_alt": { "Equal thirds": 39, "Depth-led": 42, "Reach-led": 41, "Standing-led": 35 }, "band_alt": { "Equal thirds": "Cohort too small", "Depth-led": "Cohort too small", "Reach-led": "Cohort too small", "Standing-led": "Cohort too small" }, "band_stable": true, "scenarios": { "ne_cells": 3, "low": { "fill": 1, "q": 37, "band": "Cohort too small" }, "high": { "fill": 4, "q": 46, "band": "Cohort too small" }, "envelope": { "low": { "fill": 0, "q": 34 }, "high": { "fill": 5, "q": 49 } } }, "band_sensitive_missing": false, "field_q": 41, "coverage_by_group": { "Depth": "4/4", "Reach": "2/4", "Standing": "2/3" } }, { "id": "multilocal-curation", "vendor": "Multilocal", "product": "Multilocal curation", "group": "data", "cohort": "curator", "owner": "Multilocal Media Ltd (private; OAREX facility is financing, not ownership)", "status": "active", "interest": false, "relationship": "", "note": "Curation service producing PMPs from Multilocal's cureon engine on partner SSP curation marketplaces, delivered to the buyer's DSP seat.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the pages name the logic (a Media Quality Index over '35,000+ domains and apps' and cureon continuously evaluating 'inventory, data, and supply paths', adjusting domains, apps and segments in real time) but give no threshold or update cadence; marketing pages, grade D. Disclosure mode: public. (verify/F: CUR-F-F13 qualified, the Media Quality Index wording unchanged by the correction; CUR-F-F12 supported)", "src": [ "CUR-C-S28", "CUR-F-S15" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "ne", "why": "Looked for a seller or domain list, seller count or category disclosure for Multilocal deals on the homepage and cureon page (streams F and U); none found. The cureon page names no SSP in text and shows partner logos without alt text.", "src": [ "CUR-C-S28", "CUR-F-S15", "CUR-F-S15" ] }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: a joint Sovrn and Multilocal release (29 September 2026) names Sovrn's commerce signals as the data applied in Multilocal's curated deals (source type and provider); Multilocal's own pages describe only a 'proprietary database, powered by our Media Quality Index'. Collection method, intended use and permissions are not documented. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-C-S28", "CUR-F-S17" ], "verification_status": "qualified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the homepage asserts figures (20-40% performance increase, 30-50% boost, 24-28% yield, 75% higher CTR than projected, 38% VCR increase, a 40-60% carbon cut against traditional programmatic) with no metric definition, study design, sample, period, measurer or method, and the hosted case studies returned 'Account expired', so no study could be opened. Scored against the corrected wording, which adds two further tiles of the same kind. Disclosure mode: public. (verify/C: CUR-C-F12 qualified; verify/F: CUR-F-F13 qualified)", "src": [ "CUR-C-S28", "CUR-C-S28", "CUR-C-S29" ], "verification_status": "qualified" }, "auction_mechanics": { "k": "na", "why": "Outside the curator cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "Looked for advertised environments and live channel documentation on the homepage and cureon page and in the universe channel_scope table (streams U and F); U records environments advertised as 'not stated', so the share documented live cannot be computed.", "src": [ "CUR-F-S15" ] }, "activation_routes": { "k": "score", "v": 2, "avail": "beta", "grade": "D", "date": "2024-11-04", "why": "Anchor 2: two endpoints (Display & Video 360 and Yahoo DSP) only by the same inference chain from Google's documentation as IAS Curation (Multilocal is a listed Ad Manager curation partner; the feature is Beta); Multilocal's own pages show SSP logos and name no buying endpoint. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-C-S27", "CUR-E-S08", "CUR-F-S15" ], "verification_status": "qualified" }, "scale": { "k": "ne", "why": "Looked for a curated-deal spend or impression figure in a stated 12-month window (streams U and F); the only product-level figure is '21+ SSP curation marketplaces', an unperiodised count of integrations, which scores n/e (CUR-U-F35, verified).", "src": [ "CUR-F-S15" ] }, "us_availability": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: the US appears only as a site country-selector option ('UK' and 'US') beside 'Always-On Global Coverage' on a marketing page; no statement of US availability or US production use for the product was found, and U does not count the selector as a market statement. Disclosure mode: public. (verify/U: CUR-U-F22 supported; CUR-U-F34 qualified)", "src": [ "CUR-F-S15" ], "verification_status": "verified" }, "pricing_transparency": { "k": "ne", "why": "Looked for a fee type, base, amount, payer or collector on the homepage and cureon page (stream F fee_statements and curator_capabilities) and the fee tables (streams E and H); Multilocal states nothing (CUR-F-F26, qualified), and Google's generic curator-fee mechanics do not disclose this product's charge.", "src": [ "CUR-C-S28", "CUR-F-S15" ] }, "assurance": { "k": "ne", "why": "Looked for an audit, certification or accreditation whose scope covers Multilocal's curation service in streams F, U, C, E and H; none recorded.", "src": [ "CUR-C-S28" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of Multilocal deal supply checked against ads.txt, sellers.json or SupplyChain, duplicated requests or documented IVT filtering in streams F, U, E and H; none recorded. The cureon page says it evaluates 'supply paths' without describing a check.", "src": [ "CUR-F-S15" ] } }, "register": { "product": "Multilocal curation", "purchased_service": "Curation service producing deal IDs from Multilocal's cureon engine on partner exchanges", "operating_entity": "Multilocal Media (legal form not confirmed on the page opened)", "owner": "Multilocal Media Ltd (private; OAREX facility is financing, not ownership)", "us_available": "site country selector lists UK and US; 'Always-On Global Coverage' (CUR-U-S21)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability; added from review round 1" }, "applicable": 11, "scored": 5, "coverage_applicable": "5/11", "coverage_pct": 45, "unverified_cells": 0, "k": 5, "q": 41, "q_exact": 40.9841, "offset": -0.3373, "raw": 2.0357, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Standing" ], "group_means": { "Depth": 2.3, "Reach": 1.5, "Standing": null }, "q_alt": { "Equal thirds": 39, "Depth-led": 43, "Reach-led": 38, "Standing-led": 39 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 35, "band": "Thin record" }, "high": { "fill": 4, "q": 53, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 29 }, "high": { "fill": 5, "q": 59 } } }, "band_sensitive_missing": false, "field_q": 41, "coverage_by_group": { "Depth": "3/4", "Reach": "2/4", "Standing": "0/3" } }, { "id": "ymax", "vendor": "Yieldmo", "product": "YMax", "group": "exchange", "cohort": "curator", "owner": "Yieldmo, Inc. (private)", "status": "active", "interest": false, "relationship": "", "note": "Yieldmo's operator-built YMax deal packages on its own exchange inventory, activated as standard deal IDs through the buyer's DSP, with a managed YMax+ tier.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the page names the logic (page-level packaging of inventory from page-level intelligence, explored from briefs or creative, and real-time AI optimisation 'to enhance viewability, completion, and engagement') but states no threshold or update cadence; stream E's semantic and sentiment-scoring detail has no verifier check and is not relied on. Disclosure mode: public. (verify/E: CUR-E-F32 supported; verify/C: CUR-C-F10 supported)", "src": [ "CUR-C-S22", "CUR-C-S22" ], "verification_status": "verified" }, "composition_disclosure": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the YMax page says 'every URL is visible before you commit' and that packages are 'reviewable before you activate' at page level, a domain-level visibility capability claimed on a public marketing page; no seller or publisher list, count or example deal is documented, so the record cannot reach anchor 4. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-C-S22" ], "verification_status": "qualified" }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 3: the page names the source types (page-level inventory intelligence; per-impression environment and attention signals; Companion Audiences seeded from the buyer's first-party data, YMax contextual visitors, site visitors or converters) and the provider (Yieldmo, plus the buyer for first-party seeds); collection method, intended use and permissions are not documented. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-C-S22", "CUR-C-S22" ], "verification_status": "qualified" }, "quality_evidence": { "k": "score", "v": 2, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 2: the page reports vendor tests with comparators ('head-to-head testing on identical inventory': +81% CTR and -65% CPC against IAB contextual targeting; +33% CTR and +91% incremental reach against ID-based targeting) but no period, sample, measurer or method, and its viewability claim carries no figure; the simulated KPIs are forecasts, not results. Disclosure mode: public. (verify/C: CUR-C-F10 supported)", "src": [ "CUR-C-S22" ], "verification_status": "verified" }, "auction_mechanics": { "k": "na", "why": "Outside the curator cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "Looked for live documentation of the advertised environments (web video and CTV) on the YMax page and in the universe channel_scope table (stream U); U records none documented as live, so documented execution is unknown.", "src": [ "CUR-C-S22" ] }, "activation_routes": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-11-03", "why": "Anchor 1: one named endpoint is documented, Yieldmo's own bidder, which 'activates supply directly in YMax+' for the managed tier; the standard route 'through your existing DSP as standard deal IDs' names no DSP and is an unsupported any-DSP statement. Disclosure mode: public. (verify/E: CUR-E-F32 supported; the bidder sentence is quoted in that check and in omission 10)", "src": [ "CUR-C-S22" ], "verification_status": "verified" }, "scale": { "k": "ne", "why": "Looked for a curated-deal spend or impression figure in a stated 12-month window on the YMax page (streams U and E); none found, and '3rd largest premium exchange' is an unsourced rank, not a volume (CUR-U-F35, verified).", "src": [ "CUR-C-S22" ] }, "us_availability": { "k": "ne", "why": "Looked for a US availability or US production-use statement on the YMax page (streams U and E); the verifier records no geography on the page and the register records US availability as not stated.", "src": [ "CUR-C-S22" ] }, "pricing_transparency": { "k": "ne", "why": "Looked for a fee type, base, amount, payer or collector on the YMax page (stream E exchange_capabilities and fee_disclosure_coding; stream H); none found, coded 'none'. 'No new contracts required to get started' is not a pricing statement.", "src": [ "CUR-C-S22" ] }, "assurance": { "k": "ne", "why": "Looked for an audit, certification or accreditation whose scope covers YMax in streams U, E, C, F and H; none recorded.", "src": [ "CUR-C-S22" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for an observed sample of YMax deal supply checked against ads.txt, sellers.json or SupplyChain, duplicated requests or documented IVT filtering in streams U, E and H; none recorded.", "src": [ "CUR-C-S22" ] } }, "register": { "product": "YMax", "purchased_service": "Supply intelligence and contextual curation producing deal IDs on Yieldmo's exchange inventory", "operating_entity": "Yieldmo, Inc.", "owner": "Yieldmo, Inc. (private)", "us_available": "not stated on the vendor pages opened by workstream U (3 November 2026)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 11, "scored": 5, "coverage_applicable": "5/11", "coverage_pct": 45, "unverified_cells": 0, "k": 5, "q": 42, "q_exact": 41.9762, "offset": 0.6548, "raw": 2.125, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Standing" ], "group_means": { "Depth": 2.8, "Reach": 1, "Standing": null }, "q_alt": { "Equal thirds": 38, "Depth-led": 45, "Reach-led": 37, "Standing-led": 40 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 38, "band": "Thin record" }, "high": { "fill": 4, "q": 54, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 33 }, "high": { "fill": 5, "q": 60 } } }, "band_sensitive_missing": false, "field_q": 41, "coverage_by_group": { "Depth": "4/4", "Reach": "1/4", "Standing": "0/3" } }, { "id": "dentsu-curate", "vendor": "dentsu", "product": "dentsu Curate", "group": "agency", "cohort": "marketplace", "owner": "Dentsu Group Inc. (TSE: 4324)", "status": "active", "interest": false, "relationship": "", "note": "Dentsu Aegis Network's programmatic supply and curated marketplace offering for dentsu clients on Xandr's platform, launched 15 September 2020 in Hong Kong, South East Asia and Singapore; no later record found.", "scores": { "selection_transparency": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2020-09-15", "why": "Anchor 1: the 2020 release describes how supply is sourced ('direct from publishers' into 'a central marketplace' under a 'Supply Path Optimisation' label, with unnamed 'data partnerships') and asserts curation of 'the best quality inventory at the best price'; no selection logic (audience match, contextual class, quality threshold or allow-list) is named. Scored on the same standard as WPP Media's Premium Marketplace. Disclosure mode: public. (decision on the cell verifier's anchor check, 3 November 2026)", "src": [ "CUR-G-S06" ], "verification_status": "qualified" }, "composition_disclosure": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2020-09-15", "why": "Anchor 1: the release says the solution 'is built upon principles of quality and transparency' and curates supply 'direct from publishers' (plural), but names no publisher, seller count, category or domain list, and describes no disclosure function. Disclosure mode: public. (verify/G: CUR-G-F09 supported; the verifier quotes the transparency passage)", "src": [ "CUR-G-S06" ], "verification_status": "verified" }, "data_provenance": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2020-09-15", "why": "Anchor 1: the release says only that it offers 'added addressability through data partnerships'. It names no provider, source type, collection method, permissions or legal basis, and stream G's Q1 table records the data supplier as unnamed. Disclosure mode: public. (verify/G: CUR-G-F09 supported; the verifier quotes the data-partnerships passage)", "src": [ "CUR-G-S06" ], "verification_status": "verified" }, "quality_evidence": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2020-09-15", "why": "Anchor 1: the release, quoting a dentsu executive, claims 'upwards of 10% increase in viewability' and a '15% improvement in campaign performance' in Hong Kong and South East Asia, with no base, method, sample, period or measurer. Disclosure mode: public. (verify/G: CUR-G-F09 supported, 'no method, sample or period')", "src": [ "CUR-G-S06" ], "verification_status": "verified" }, "auction_mechanics": { "k": "na", "why": "Outside the marketplace cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "Stream U's channel_scope records the advertised environments as 'not stated' and 'none documented' as live for the 2020 release, so the share of advertised environments documented live cannot be computed. No later record was found (CUR-G-F09, verified). Disclosure mode: unknown.", "src": [ "CUR-G-S06" ] }, "activation_routes": { "k": "ne", "why": "The release says the product 'will leverage Xandr's technology platform' but names no DSP or buying platform with documented activation. Xandr is the execution host, and a partner's name alone is n/e (streams G and U). Disclosure mode: unknown.", "src": [ "CUR-G-S06" ] }, "scale": { "k": "ne", "why": "The only figure is one client's campaign 'covering 30 markets' (2020), a market count rather than curated-deal spend or impressions. It is unperiodised and more than 24 months old at the cutoff (the verifier on CUR-G-F09 notes it is a client campaign, not a launch footprint). Disclosure mode: unknown.", "src": [ "CUR-G-S06" ] }, "us_availability": { "k": "ne", "why": "The release documents an Asia-Pacific scope (Hong Kong, South East Asia and Singapore, 'scaled to other APAC markets') and names no US availability. The page's only US references are a site-footer legal disclaimer and a USA site link (verify/U: CUR-U-F30 qualified). A non-US scope is not documented non-availability (CUR-U-F34, qualified), so the cell is n/e, not 0. Disclosure mode: unknown.", "src": [ "CUR-G-S06" ] }, "pricing_transparency": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2020-09-15", "why": "Anchor 1: the release makes only general cost assertions: a Xandr executive on 'the fees taken at each step in the supply chain' and 'transparency across media, technology and costs', and 'eliminating non-essential pass throughs in the value chain'; no charge type, base, amount, payer or collector is stated. Disclosure mode: public. (decision on the cell verifier's reading, 3 November 2026)", "src": [ "CUR-G-S06" ], "verification_status": "qualified" }, "assurance": { "k": "ne", "why": "Looked for an audit, certification or accreditation covering the offering in the 2020 release (streams G and U). None is named, and stream D's ownership and filings record carries no dentsu entry. Disclosure mode: unknown.", "src": [ "CUR-G-S06" ] }, "supply_path_integrity": { "k": "ne", "why": "The release markets the offering as 'Supply Path Optimisation' with supply 'direct from publishers', which is a description, not an observation. Streams G and U record no ads.txt, sellers.json or SupplyChain sample, no duplication finding and no IVT filtering for the product. Disclosure mode: unknown.", "src": [ "CUR-G-S06" ] } }, "register": { "product": "dentsu Curate", "purchased_service": "Curated marketplace offering on Xandr for dentsu clients (2020, Asia-Pacific)", "operating_entity": "dentsu", "owner": "Dentsu Group Inc. (TSE: 4324)", "us_available": "no on the record opened: Hong Kong, South East Asia, Singapore, 'scaled to other APAC markets' (2020 release, stream U)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability; status unknown" }, "applicable": 11, "scored": 5, "coverage_applicable": "5/11", "coverage_pct": 45, "unverified_cells": 0, "k": 5, "q": 26, "q_exact": 26.2222, "offset": -7.7778, "raw": 1, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [ "Reach" ], "group_means": { "Depth": 1, "Reach": null, "Standing": 1 }, "q_alt": { "Equal thirds": 26, "Depth-led": 27, "Reach-led": 27, "Standing-led": 25 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 6, "low": { "fill": 1, "q": 26, "band": "Thin record" }, "high": { "fill": 4, "q": 41, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 21 }, "high": { "fill": 5, "q": 46 } } }, "band_sensitive_missing": false, "field_q": 34, "coverage_by_group": { "Depth": "4/4", "Reach": "0/4", "Standing": "1/3" } }, { "id": "stagwell-curate", "vendor": "Stagwell Curate", "product": "Stagwell Curate", "group": "agency", "cohort": "marketplace", "owner": "Stagwell Inc. operates the product and is itself the listed parent; owner type is an agency holding company. The 2026 proxy states ownership as of 13 April 2026, and no holder on it reports a majority. Polpat LLC and Steven A. Ballmer report shared voting and dispositive power over 116,044,633 shares (46.8%). Mark Penn, Chairman and CEO and manager of The Stagwell Group LLC, holds 22,625,558 shares directly (9.1%). The proxy says 'Affiliates of The Stagwell Group LLC had a majority ownership interest in the Company until April 8, 2025' (CUR-STAGWELLCURATE-S11). Ultimate controlling group: Stagwell Inc. The sources opened do not establish whether Polpat's 46.8% amounts to documented control.", "status": "active; the product is live on the operator's claim ('available immediately', 16 July 2026)", "interest": false, "relationship": "", "note": "A holding company's own curated marketplace on FreeWheel and Magnite supply, live for network clients from July 2026, with its agent connection still in the future tense.", "scores": { "selection_transparency": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-07-16", "why": "Anchor 3: the logic is named without thresholds. The launch release says Stagwell applies 'its own intelligence, quality standards and performance signals upstream', evaluates inventory with 'log‑level data and supply‑quality models powered by The Trade Desk’s Sincera' and builds bespoke packages on 'audiences, contextual signals, KPIs or sustainability goals', and Matt Adams told Digiday that Stagwell controls 'which sites and apps are eligible to send bid requests into our deals'. No threshold, inclusion rule or update schedule is published ('continuously' is not a cadence), and grade D caps the cell at 3. Disclosure mode: public. (verify/stagwell-curate: capability selection_transparency and CUR-STAGWELLCURATE-F06 supported)", "src": [ "CUR-C-S04", "CUR-G-S02" ], "verification_status": "verified" }, "composition_disclosure": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2026-10-29", "why": "Anchor 1: the only statements are general assertions of transparency, the release's 'enhanced transparency, measurement and accountability' and Adams's 'can see our buy data; they can see how their inventory is being put together' (Digiday). No seller list, domain list, seller count or category, disclosure interface or example deal appears in the two releases, Digiday's report, FreeWheel's Curation Hub page or Stagwell's Q2 and Q3 2026 earnings materials. Disclosure mode: unknown. (verify/stagwell-curate: capability composition_disclosure and CUR-STAGWELLCURATE-F10 supported)", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-G-S03", "CUR-STAGWELLCURATE-S05", "CUR-STAGWELLCURATE-S06", "CUR-STAGWELLCURATE-S07", "CUR-E-S24" ], "verification_status": "verified" }, "data_provenance": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-07-16", "why": "Anchor 3: for the supply-quality input the source type and provider are named, 'supply‑quality models powered by The Trade Desk’s Sincera' in the release and 'data pulled from The Trade Desk's OpenSincera' in Digiday's narration, whose own release lists ad-experience metrics such as ads-to-content ratio and ad refresh rate (coded here as non-personal contextual inputs, an inference); which of the two products supplies the data is not settled, and the 'log‑level data' has no named source. The audience, contextual and performance signals used in bespoke packages have no named provider, collection method, intended use, permissions or legal basis, so the cell rests on the supply-quality input alone and grade D caps it at 3. Disclosure mode: public. (verify/stagwell-curate: capability data_provenance qualified, scored against the corrected wording; CUR-STAGWELLCURATE-F08 supported) Consistency note: the score rests on the best-documented applied input (Sincera supply-quality data), as for the other rows; the audience, contextual and performance signals are named by type only.", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-G-S17" ], "verification_status": "verified" }, "quality_evidence": { "k": "ne", "why": "Looked for a quality claim on a named dimension (MFA share, viewability, IVT, suitability, attention, carbon) in the launch release, Digiday's report and the Q2 and Q3 2026 earnings materials (profile; stream C's quality_claim_register codes Stagwell Curate 'no'). None is made: 'pre‑vetted' is a marketing adjective, the Sincera-based evaluation names no dimension or figure, 'sustainability goals' names no carbon methodology, and Stagwell Control's 'brand safety and media quality' wording describes a separate product that Curate 'operates alongside'. With no quality claim there is no evidence to grade, so the cell is n/e on the same standard as the other adjective-only rows of CUR-C-F16, although the profile verifier's note reads the record as anchor 1. Disclosure mode: unknown. (verify/C: CUR-C-F16 supported; verify/stagwell-curate: CUR-STAGWELLCURATE-F11 supported)", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-STAGWELLCURATE-S05", "CUR-STAGWELLCURATE-S06", "CUR-STAGWELLCURATE-S07", "CUR-C-S04" ] }, "auction_mechanics": { "k": "na", "why": "Outside the marketplace cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "score", "v": 3, "avail": "live", "grade": "D", "date": "2026-07-16", "why": "Anchor 5 on coverage, capped at 3 by grade D: the dated launch release says Curate is 'available immediately' and that its marketplace 'provides an always‑on, cross‑channel pool of pre‑vetted inventory across CTV, online video, display and audio' (the opening paragraph says 'streaming TV, video, display and audio'), which covers all four advertised environments, but only as the operator's collective present-tense scope, the class of evidence scored the same way for TL Direct. No deal, case or filing documents execution in any one environment: the partner sentence is future tense ('will provide'), Digiday wrote 'set to launch', FreeWheel's Curation Hub page covers CTV and TV video only, and stream U's channel_scope records 'none documented in U (launch release)'. Disclosure mode: public. (verify/stagwell-curate: capability channel_execution and CUR-STAGWELLCURATE-F13 qualified, scored against the corrected wording; verify/U: CUR-U-F28 supported) Standard applied: as for TL Direct, an operator's present-tense statement of the environments a launched product serves counts as documented live availability (grade D cap); Digiday's same-day report says 'set to launch', and no deal or filing documents execution in any one environment. (decision on the cell verifier's consistency check, 3 November 2026.)", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-G-S03", "CUR-E-S24", "CUR-C-S04" ], "verification_status": "qualified" }, "activation_routes": { "k": "ne", "why": "Looked for named buying endpoints with documented activation for Curate deals (profile; streams G, U and J). The release says only 'no DSP migration required' and Digiday's narration that DSPs 'will still be used' names none, an unsupported any-DSP statement; the one named endpoint, FreeWheel's Buyer Cloud, appears only in the April 2026 release's future tense ('will integrate'), FreeWheel's own page does not mention Stagwell, and The Media Machine's platform integrations belong to another product whose connection to Curate is future tense. Disclosure mode: public. (verify/stagwell-curate: capability activation_routes and CUR-STAGWELLCURATE-F12 supported)", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-G-S03", "CUR-J-S21", "CUR-E-S24" ] }, "scale": { "k": "ne", "why": "Looked for curated-deal spend or impressions in a stated 12-month window in the releases, Digiday, the Q2 and Q3 2026 earnings materials and an EDGAR full-text search of 2026 filings for 'Curate' (profile; stream U scale_figures). None is disclosed, nor any client, publisher or deal count; the only figures are company-wide (Q3 2026 revenue of $816 million, net revenue of $664 million) or network-wide ('45+ countries'), which are context only. Disclosure mode: unknown. (verify/stagwell-curate: capability scale and CUR-STAGWELLCURATE-F18 supported)", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-STAGWELLCURATE-S05", "CUR-STAGWELLCURATE-S06", "CUR-STAGWELLCURATE-S07", "CUR-STAGWELLCURATE-S08" ] }, "us_availability": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-07-16", "why": "Anchor 1: the US appears only as the release's New York City dateline and the operator's New York headquarters (EDGAR record and FY2025 10-K); the release never names the US, offers Curate to clients 'across the Stagwell network' ('45+ countries'), and no US client, US deal or US delivery in a period is documented. The register's 'us_available: yes' rests on the same operator nexus and is stronger than the source, so nothing above anchor 1 is supported. Disclosure mode: public. (verify/stagwell-curate: capability us_availability and CUR-STAGWELLCURATE-F17 supported)", "src": [ "CUR-C-S04", "CUR-STAGWELLCURATE-S09", "CUR-STAGWELLCURATE-S10" ], "verification_status": "verified" }, "pricing_transparency": { "k": "score", "v": 1, "avail": "live", "grade": "D", "date": "2026-07-16", "why": "Anchor 1: the statements are general pricing assertions without a schedule: 'pre‑negotiated PMP deals and exclusive pricing' (July release, in the future-tense Media Machine sentence), 'material reduction in ad tech fees' (April release) and, in Digiday's paraphrase, Adams's aim to 'reduce tech fees'. No curation, platform or data fee, SSP or DSP take rate, payer, collector, base, period or Deal Sync curfeetype is disclosed, and the FY2025 10-K's statement of the company's primary source of revenue (agency fees, commissions and incentives) is company-wide and does not say how Curate is charged. Disclosure mode: public. (verify/stagwell-curate: capability pricing_transparency and CUR-STAGWELLCURATE-F09 qualified, scored against the corrected wording; verify/G: CUR-G-F04 supported)", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-G-S03", "CUR-STAGWELLCURATE-S10" ], "verification_status": "qualified" }, "assurance": { "k": "ne", "why": "Looked for a certification, accreditation, audit or self-attestation naming Stagwell Curate, its deals or Stagwell Inc. in the releases, Digiday, FreeWheel's page, the Q2 and Q3 2026 earnings materials and the FY2025 10-K (profile; streams G, U and C); none was found, and TAG's and MRC's own registries were not opened. The profile verifier's bounded search found 'Assembly Group' among clients ABC listed as recognised in a TAG certification release (6 March 2026), seal and scope unstated; that it is Stagwell's agency is an inference and it covers neither Curate's operator nor its scope, so it is an attribute, and Sincera's models are a data input, not assurance. Disclosure mode: unknown. (verify/stagwell-curate: capability assurance qualified)", "src": [ "CUR-C-S04", "CUR-G-S02", "CUR-G-S03", "CUR-STAGWELLCURATE-S05", "CUR-STAGWELLCURATE-S06", "CUR-STAGWELLCURATE-S10", "CUR-E-S24" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for an ads.txt, sellers.json or SupplyChain sample, request-duplication data or documented IVT filtering for Curate supply (profile; streams G and U); none exists, because no deal ID, seller list or domain list is public. The release's inventory 'continuously evaluated' with Sincera models and Digiday's narration of 'scores for ad quality and supply-chain quality' and a 'small set of preferred SSPs' are self-descriptions that name no IVT filter, accredited measurer or duplication check. Disclosure mode: unknown. (verify/stagwell-curate: capability supply_path_integrity supported)", "src": [ "CUR-C-S04", "CUR-G-S02" ] } }, "register": { "product": "Stagwell Curate", "purchased_service": "AI-powered curated marketplace of CTV, video, display and audio supply for Stagwell network clients", "operating_entity": "Stagwell Inc.", "owner": "Stagwell Inc. (Nasdaq: STGW)", "us_available": "yes: New York dateline, 'available immediately to clients across the Stagwell network' (CUR-U-S27)", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability" }, "applicable": 11, "scored": 6, "coverage_applicable": "6/11", "coverage_pct": 55, "unverified_cells": 0, "k": 6, "q": 36, "q_exact": 35.8, "offset": 1.8, "raw": 1.85, "band": "Cohort too small", "band_i": "small", "eligible": true, "missing_groups": [], "group_means": { "Depth": 2.3, "Reach": 2, "Standing": 1 }, "q_alt": { "Equal thirds": 35, "Depth-led": 38, "Reach-led": 36, "Standing-led": 32 }, "band_alt": { "Equal thirds": "Cohort too small", "Depth-led": "Cohort too small", "Reach-led": "Cohort too small", "Standing-led": "Cohort too small" }, "band_stable": true, "scenarios": { "ne_cells": 5, "low": { "fill": 1, "q": 33, "band": "Cohort too small" }, "high": { "fill": 4, "q": 48, "band": "Cohort too small" }, "envelope": { "low": { "fill": 0, "q": 27 }, "high": { "fill": 5, "q": 54 } } }, "band_sensitive_missing": false, "field_q": 34, "coverage_by_group": { "Depth": "3/4", "Reach": "2/4", "Standing": "1/3" } }, { "id": "wpp-media-premium-marketplace", "vendor": "WPP Media", "product": "WPP Media Premium Marketplace", "group": "agency", "cohort": "marketplace", "owner": "WPP plc (LSE: WPP)", "status": "active", "interest": false, "relationship": "", "note": "Programmatic marketplace of CTV, digital video and display supply for WPP Media (then GroupM) clients, introduced 24 February 2022 with Magnite and PubMatic as partners; latest page 9 February 2023, 2026 status not stated.", "scores": { "selection_transparency": { "k": "score", "v": 1, "avail": "unconfirmed", "grade": "D", "date": "2023-02-09", "why": "Anchor 1: the pages describe Premium Marketplace as 'a unified programmatic marketplace' and, in 2023, as a 'curated marketplace' with integrations with '80% of top 20 connected TV publishers' in North America, but publish no selection rule, threshold or update cadence, and the top-20 list is undefined (stream G's Q1 table codes the selection rule as not published). The latest page is dated 9 February 2023 and no page states that the product is sold in 2026, so availability is unconfirmed. Disclosure mode: public. (verify/G: CUR-G-F06, CUR-G-F07 and CUR-G-F08 supported)", "src": [ "CUR-G-S04", "CUR-G-S05" ], "verification_status": "verified" }, "composition_disclosure": { "k": "score", "v": 3, "avail": "unconfirmed", "grade": "D", "date": "2023-02-09", "why": "Anchor 3: the 2023 page discloses a category and an approximate count for the North American CTV pool, integrations with '80% of top 20 connected TV publishers', and names six as examples (Fox, AMC, Univision, LG, Philo, Xumo). No seller or domain list, no composition for display or video, and no deal-level disclosure function is documented; grade D caps the cell at 3. Disclosure mode: public. (verify/G: CUR-G-F07 supported)", "src": [ "CUR-G-S05" ], "verification_status": "verified" }, "data_provenance": { "k": "ne", "why": "Looked for the data applied to the marketplace (source, provider, collection method, permissions) on the two WPP Media pages (stream G marketplaces_and_comparators and the Q1 table, which codes the data supplier 'unknown') and in the universe row (stream U). Neither page names any data input or data provider, so there is no basis to score. Disclosure mode: unknown.", "src": [ "CUR-G-S04", "CUR-G-S05" ] }, "quality_evidence": { "k": "ne", "why": "Looked for a quality claim (MFA share, viewability, IVT, suitability, attention, carbon). Stream C did not screen the product (C searches: 'not screened in this stream'). The only figures in stream G are operator win rates ('roughly 35%' inside against about 15% outside) and one client's CPMs 'nearly one-third lower', all without method or period (CUR-G-F07, verified). These are price and delivery figures that name no quality dimension, and 'premium' is a marketing adjective. Disclosure mode: unknown.", "src": [ "CUR-G-S05", "CUR-G-S04" ] }, "auction_mechanics": { "k": "na", "why": "Outside the marketplace cohort’s applicability mask.", "masked": true }, "channel_execution": { "k": "ne", "why": "Stream U's channel_scope records CTV, web video and web display as the advertised environments (2022 article) and 'none documented' as live. The 2023 page documents CTV publisher integrations as of February 2023, but no page documents any environment as available at the cutoff (2026 status not stated, CUR-G-F08, verified), and unknown capability is n/e. Disclosure mode: unknown.", "src": [ "CUR-G-S04", "CUR-G-S05" ] }, "activation_routes": { "k": "ne", "why": "Looked for named DSPs or buying platforms with documented activation (streams G and U). The pages name Magnite and PubMatic as partners, and those are exchanges, not buying endpoints. They name no DSP: the verifier finds 'No publisher names, DSP names, fee rates' on the 2022 page, and G's limitations record 'no DSP named'. A partner's name alone is n/e. Disclosure mode: unknown.", "src": [ "CUR-G-S04", "CUR-G-S05" ] }, "scale": { "k": "ne", "why": "The only volume figure is 'roughly 30 active advertisers' (9 February 2023). That is a count of advertisers, not curated-deal spend or impressions, it is unperiodised, and it is more than 24 months old at the cutoff. Stream U records no periodised curated-deal volume for any product (CUR-U-F35, verified). Disclosure mode: unknown.", "src": [ "CUR-G-S05", "CUR-G-S04" ] }, "us_availability": { "k": "score", "v": 3, "avail": "unconfirmed", "grade": "D", "date": "2023-02-09", "why": "Anchor 3: both pages state the marketplace is 'currently available in EMEA and North America' (24 February 2022 and 9 February 2023), and the 2023 page places its CTV integrations in North America and names those publishers. The statements name North America rather than the US separately, no named US customer or US deals in a stated period are documented, and no later page confirms availability at the cutoff; grade D caps the cell at 3. Disclosure mode: public. (verify/U: CUR-U-F29 supported; verify/G: CUR-G-F08 supported)", "src": [ "CUR-G-S04", "CUR-G-S05" ], "verification_status": "verified" }, "pricing_transparency": { "k": "score", "v": 2, "avail": "unconfirmed", "grade": "D", "date": "2022-02-24", "why": "Anchor 2: the launch article declares three charge types, 'all-inclusive, commission-based or SaaS-based payment options', with no base, rate, amount, collector or period, and the 2023 page adds no schedule. Disclosure mode: public. (verify/G: CUR-G-F06 supported; verify/U: CUR-U-F29 supported)", "src": [ "CUR-G-S04" ], "verification_status": "verified" }, "assurance": { "k": "ne", "why": "Looked for an audit, certification or accreditation covering the marketplace on the WPP Media pages (stream G) and in the universe sweep (stream U). None is named, and stream D's ownership and filings record carries no WPP Media entry. Disclosure mode: unknown.", "src": [ "CUR-G-S04", "CUR-G-S05" ] }, "supply_path_integrity": { "k": "ne", "why": "Looked for ads.txt, sellers.json or SupplyChain observations, request duplication or IVT filtering for the marketplace's supply (streams G and U). None is recorded, and no sample of its deals was observed. Disclosure mode: unknown.", "src": [ "CUR-G-S04", "CUR-G-S05" ] } }, "register": { "product": "WPP Media Premium Marketplace", "purchased_service": "Curated marketplace of CTV and premium supply for WPP Media clients on partner SSPs", "operating_entity": "WPP Media Limited (site footer); GroupM at the February 2022 launch", "owner": "WPP plc (LSE: WPP)", "us_available": "documented in 2022 only: 'currently available in EMEA and North America' (article of 24 February 2022, stream U); current status unclear", "inclusion_reason": "provisional seed, frozen 2 November 2026 before workstream U; U confirms identity, status, scope and US availability; a 2023 page; current status to verify" }, "applicable": 11, "scored": 4, "coverage_applicable": "4/11", "coverage_pct": 36, "unverified_cells": 0, "k": 4, "q": 40, "q_exact": 39.5, "offset": 5.5, "raw": 2.25, "band": "Thin record", "band_i": "thin", "eligible": false, "missing_groups": [], "group_means": { "Depth": 2, "Reach": 3, "Standing": 2 }, "q_alt": { "Equal thirds": 40, "Depth-led": 39, "Reach-led": 42, "Standing-led": 38 }, "band_alt": { "Equal thirds": "Thin record", "Depth-led": "Thin record", "Reach-led": "Thin record", "Standing-led": "Thin record" }, "band_stable": true, "scenarios": { "ne_cells": 7, "low": { "fill": 1, "q": 32, "band": "Thin record" }, "high": { "fill": 4, "q": 50, "band": "Thin record" }, "envelope": { "low": { "fill": 0, "q": 25 }, "high": { "fill": 5, "q": 56 } } }, "band_sensitive_missing": false, "field_q": 34, "coverage_by_group": { "Depth": "2/4", "Reach": "1/4", "Standing": "1/3" } } ] }