Strategy without
the slide deck.
Operator-led advisory for growth-stage AdTech, MarTech, data, AI, and SaaS companies turning product traction into US scale.
25+ years scaling AdTech, MarTech, and data businesses across global markets. Built P&Ls, products, and teams from startup scale to 1,500+ across APAC, EMEA, LATAM, MENA, and the Americas. Three exits. Operator & Advisor.
- 8 Shipped systems
- 9 Research papers
- 41+ Press & stage appearances
- 185+ Published bylines
- 54+ Certifications
Three ways to work together.
A 30-second router across the three commercial shapes. Audit when you need a read. Sprint when you need execution. Retainer when you need an operator in the room.
Not sure which one? Take the readiness scorecard — 5–9 minutes, no email, browser-stored.
- 01 Market Entry Audit When you need a sharp 90-day GTM read, not a strategy deck. Scope the audit →
- Featured 02 GTM & BD Sprint When strategy is set but pipeline, partners, and decisions aren't firing. Scope a sprint →
- 03 Advisory Retainer When the CEO / CRO / CMO needs an operator in the room weekly. Scope a retainer →
- Primary fit
- Series B — 75–200 employees · $10–30M ARR · Scaleup stage
- Secondary fit
- Series A — 25–75 employees · $2–10M ARR · PMF stage
- Selective surge
- Series C — 200–500 employees · $30–75M ARR · Growth · Enterprise stage
- Not core
- Pre-Series A · Late-stage / Pre-IPO
Three problem types.
Engagements above are how you buy. These are what you'd buy them for. Most companies don't have one problem — they have a system of problems across market-specific GTM, the operating model behind growth, and the build/proof layer that turns advisory into infrastructure. Best fit: Series B Scaleup (75–200 employees · $10–30M ARR) where founder-led GTM is starting to break.
- 01
Market-specific GTM
Vertical playbooks for Travel, Audio, Gaming, Performance & Native, Attention, and Mobile App Growth.
See vertical playbooks - 02
Operating systems for growth
Growth Operating System · Org Design for scale-ups · Enterprise Data Collaboration · Retention & Expansion · Agentic Transformation · Commercial Productization · Commercial Architecture · Outcome Underwriting · Measurement Governance.
See operating playbooks - 03
Live build proof
Where advisory becomes infrastructure — most recently Agentic Audience Intelligence and AdCP Publisher Stack.
See what's built
Where do you fit? Market Entry Audit Vertical playbooks Operating playbooks Building Writing
All services →Names,
not numbers.
Every quote below is publicly verifiable on LinkedIn — not a vanity count, not anonymized blurbs. Senior operators who've actually built and run things, quoted on record.
Evgeny brings great passion and energy, combined with deep Ad/Mar tech expertise. He has demonstrated the ability to provide both strategic guidance and to build teams that deliver data and analytics services for the continually evolving marketing ecosystem.
Evgeny is a rare find. Both thinker and doer, Ev has the ability to develop the vision, architect the solution and then see it through to implementation. He navigates the increasingly complex waters of marketing technology in the post-cookie world with confidence and ease.
Ev is the total package. He uniquely blends a high analytics and technology IQ with a philosophical and spiritual EQ. He's also a builder and motivator of teams.
A gifted strategic thinker with both broad and deep industry knowledge. Strong recommendation to any org looking for a leader who can see around corners.
Operator first.
Advisor second.
Eight shipped systems. The three most recent:
- Agentic Audience Intelligence Latest build Choose a dataset, take the recommended method and model, and build a scaled audience, with every method decided first; live on synthetic data.
- AdCP Publisher Stack The full agentic ad loop on this site: live AdCP seller agent, minimal ad server, synaptic audiences, human-gated approvals.
- Yevgeny.ai A citation-first “ask the writing” destination over the published corpus, backed by graph-governed hybrid retrieval, live at www.yevgeny.ai.
Standards · AdCP Signals & Measurement WG AdCP Signals Adaptor →
Frontier work · Agentic Transformation From AI pilots to governed decision systems →
Thought leadership,
not thought leadership.
11+ years of essays on programmatic, privacy, contextual, AI, agentic advertising and the boring-but-essential operations beneath it all. Some are technical. Some are personal. None are filler.
Subscribe.
New essays on AdTech, MarTech, data, and the agentic shift — delivered when there's something worth saying. No filler, no scheduled cadence.
Working on
something where
the obvious answer
feels wrong?
Reach out on LinkedIn — that's where the real conversations happen.