← About Library

285 books.

A decade of reading. Leadership, philosophy, neuroscience, economics, fiction — and a lot of margin in between. Click any title to open the full review on Substack, or browse the two original Medium round-ups linked at the bottom of the page.

Read something I haven't? Recommend a book →

WHAT I READ The shelf — a working library of 285 books; the raw material for everything that follows. 285 books Themes — the recurring threads I pull from the shelf and carry into the work. THEMES Philosophy — first principles and the questions under the answers. Philosophy AI — how machines reason, and where the seams still show. AI Advertising — attention, persuasion, and the economics of reach. Advertising Strategy — positioning, trade-offs, and where to compete. Strategy What I read shapes what I build.
  • 285 Books logged
  • 100 Part I (2023)
  • 182 Part II (2024–2025)
  • 3 Part III (2026)
  • 10+ Years of reading
The Orrery · 285 books in orbit Launch ✦ Hover a star to read its spine
285 BOOKS Business 51 books Mind 61 books Philosophy 38 books Science 29 books History 46 books Literature 58 books Other 2 books
Recurring authors · 24 appear 2+ times Show cloud Click any author to filter ↓
Operator shelf

What shaped the advisory.

A curated starter path through the 285-book library. Six themes, two to three books each — the ones that recur most in advisory work across GTM, operating-model, data, and decision-making engagements.

Strategy & GTM

Where commercial choices come from — and what they cost when you defer them.

Leadership & scaling

Building the team, cadence, and operating system that turn a plan into repeatable execution.

Decision-making

How forecasts, bets, and operating reads actually land in fast-moving systems.

AI, data, infrastructure

The terrain advisory work runs on — chip stacks, data narratives, alignment problems.

Operator mindset

The psychological ground that compounds across roles, regions, and companies.

Sense-making

Anthropology, history, and the long arc of how humans organize value.

Recommend

Read something
I haven't?

Drop a title, an author, and a sentence on why. The best recommendations land in the next round of reading — and the standout ones get reviewed publicly.

Anonymous if you want · response only if you ask.

Source

The full Medium round-ups.

This page condenses two long-form Medium articles into a single searchable bookshelf. The originals — written for friends asking for the list — include reading order suggestions and the occasional digression. Worth a click if you like that sort of thing.

Where the shelf meets the work

From shelf to advisory surface.

Each shelf maps to a live advisory surface — strategy + GTM → Audit, decision-making → method, AI/data → Data Collaboration + Building, operator mindset → Org Design.