Cleared · editorial 01 · Headshot
Photo.
High-resolution. Use as-is — please don't crop the eyes out. Credit: Self.
Free for editorial use. For any other use (advertising, endorsements, etc.), ask first.
Press kit For media,
For media,
not for sale.
Bios at two lengths, a headshot, prior speaking, the topics I'll actually talk about, and the email that gets answered. Built for journalists, podcasters, and conference organizers on a deadline.
Photos & video Pictures,
Pictures,
with the credit to print.
The stamp on each print says what you can do with it: download what is cleared for editorial use, link what belongs to someone else.
Cleared · editorial 
Cleared · editorial 02 · On stage
Stage photo.
DMEXCO 2026, Tech Stage, Cologne — moderating From Data to Impact: How Martech Drives Real Business Growth, September 23, 2026. Landscape, 1280 × 960. Credit: Evgeny Popov / DMEXCO 2026.
Download JPG ↓ Watch the panel ↗
Same terms as the headshot: free for editorial use, ask first for anything else.
03 · On camera
Video clip.
IAB ALM 2026 — Marketecture Media's Hot Takes, on agentic advertising, MCP and the AdCP and UCP standards, February 2026. Vertical, 720 × 1280, 1:10. Credit: Marketecture Media.
Download thumbnail ↓ Watch the clip ↗
Footage © Marketecture Media. Link or embed freely; ask first before re-editing or re-hosting.
Licensed · Getty Images 04 · On stage
The Art of Data.
Panelist, Verve Group and Getty Images, Cannes Lions week 2023, Verve Apartment, June 20, 2023. With Dale Green (Mars), Elsa Garrison (Getty Images), and Jim Cooper (Digiday). Credit: Photo: Lionel Hahn / Getty Images.
A Getty Images editorial photo, shown with its credit. It is not covered by this page's free-for-editorial-use terms: to publish it, license it from Getty Images.
Bios Two lengths.
Two lengths.
Copy verbatim.
Pick the length that fits your medium. Both are pre-cleared — no need to send back for approval. If you need a different angle (e.g., "focused on AI" or "focused on APAC"), ping me and I'll send a custom cut within a day.
Evgeny Popov is the founder of No Fluff Advisory, an operator-led strategic advisory for AdTech, MarTech, and data vendors entering and scaling in the US. He is a New York-based global commercial and product executive with 25+ years across AdTech, MarTech, enterprise data, AI workflow products, and SaaS — spanning APAC, LATAM, MENA, EMEA, and the Americas. He has built P&Ls, products, and teams across SaaS, DaaS, IaaS, and PaaS businesses — from early-stage startups to global organizations of 1,500+. His work spans the sell side, buy side, agency, and vendor ecosystem, with a focus on US market entry, commercial growth, product strategy, agentic-advertising infrastructure, enterprise data collaboration, and organizational design. Three exits. AdCP founding member and co-lead of its Signals & Measurement working group.
Evgeny Popov is a global commercial and product operator who has spent 25+ years building AdTech, MarTech, and data businesses across five regions. His career spans sell side, buy side, agency, and vendor, with leadership roles at companies ranging from early-stage startups he co-founded to global organizations of 1,500+.
Currently, he serves as Global Head of Enterprise at Samba TV, where he leads the enterprise commercial motion across global markets, and as founder of No Fluff Advisory, a strategic advisory practice for AdTech, MarTech, and data vendors entering and scaling in the US.
His prior roles include EVP, GM International Growth at Verve (Verve DSP, Match2One, Moments.AI); Executive Managing Director at Hearts & Science (Omnicom), where he led a 350+ team within a 1,500+ workforce; and EVP Global at Lotame, where he built the APAC data exchange from the ground up and earned four promotions in five years before the Publicis acquisition. Earlier exits include eCoffeeCard, which he co-founded and sold to BeatTheQ, and HotelClub.com (acquired by Expedia), where he was part of the core team.
Evgeny is a founding member of the Ad Context Protocol (AdCP) and co-leads its Signals & Measurement working group; a former IAB leader across three chapters — board member (NYC), co-chairman of Marketing & Ad Technology (Singapore, 2016–2017), and member (Sydney) — plus Ad Tech Advisory Council member since 2015; a DMEXCO columnist; a former Forbes Technology Council member (2023–2024); and a former MediaSpace Global Advisor (2024). He is the author of seven open-access published frameworks — EARO (Exposure → Attention → Relevance → Outcome), Agentic Audiences powered by the User Context Protocol, the Behavioral Prediction Framework, the 7-Step Market Entry Audit, the Data Collaboration Stack, the Agentic Operating System, and the Commercial Productization System.
He has published 185+ bylines across Forbes, DMEXCO, AdExchanger, LinkedIn, Medium, Advertising Week, The Drum, ANA, PMW, M3X, AdNews, Campaign Asia, Street Fight, and ADZINE, and has been quoted, interviewed or on stage 41+ times. He holds 54+ professional certifications from Stanford, Harvard, Yale, Duke, Macquarie, DeepLearning.AI, and others. He is based in New York City.
Speaking Where I've been
Where I've been
on the mic.
Dated stages and studios first, then the seats I hold year after year.
- Sep 23, 2026
- Feb 2026
- Jun 20, 2023
Recurring
- 2022 – present DMEXCO
- 2018 – 2024 IAB Annual Leadership Meeting
- 2023 – present AdExchanger Industry Preview
- 2014 – 2019 AdTech Meetup APAC
- 2024 – present Marketecture / Signal & Noise
- 2026 Signal & Noise — Executive Voices
Topics What I'll
What I'll
actually talk about.
The shortest version of "is this a fit?" — topics I have point-of-view on and have published on repeatedly. Anything outside these I'll respectfully decline.
Preferred now · 90-day focus
-
AdCP v3 in production
What the open standard looks like once a few SSPs and agencies actually wire it up — not the pitch deck.
-
NDR is a commercial outcome
Why net dollar retention isn't a CS metric and what changes when the post-sale operating system gets a designed motion.
-
Enterprise data collaboration
Clean room, ADH, walled-garden measurement — moving past "which platform" into "what governed path."
-
Operator-led advisory vs. fractional
Why operating-system gaps don't get fixed by fractional CMOs or roadmap decks.
-
AI workflow products in B2B
Where applied LLM + agent workflows actually compound vs. where they evaporate at the second pilot.
Evergreen topic catalog
-
Agentic advertising
AdCP, AAMP, MCP, and what changes when buyer and seller agents negotiate impressions directly.
-
US market entry
GTM and partnership strategy for international AdTech / MarTech / data vendors landing in North America.
-
Attribution & measurement
Why "audience yes/no" must yield to graded similarity scores in vector space.
-
Global growth + org design
Building high-performance commercial teams across APAC, EMEA, LATAM, and the Americas.
-
Operator + advisor
The case for hybrid careers — and how to make them sustainable.
Not available for
- Generic "future of AI" panels with no operating angle.
- Pay-to-play speaker slots or sponsored thought-leadership decks.
- Pre-written quotes for vendor press releases.
- Anonymous quotes or unsourced commentary.
- Live political / partisan commentary unrelated to media / advertising.
Brand assets Logos, icons,
Logos, icons,
and the palette.
Free to use in articles, presentations, podcast covers, and event listings. Click any asset to open the full-size file — right-click → Save As, or drag to your desktop. Please don't modify the marks, recolor them, or use them to imply endorsement of an unrelated product.
Logo variants
Value icons
Five visual values that accompany the brand — available for editorial illustration, slide decks, or social posts.
-
Focus -
Clarity -
Substance -
Signal over noise -
Execution
Color palette
Brand-pack palette. The visible site uses a separate warm editorial palette internally; this set is the official downloadable brand color system.
- #0B0D0FBlack
- #151719Charcoal
- #1E4EA8Blue
- #FFFFFFWhite
- #D8DDE5Light Grey
Need a custom-sized export, a vector file in a different format, or a co-branded asset? Get in touch and we'll send what you need.
Machine-readable brand Brand manifest.
Brand manifest.
AdCP-compliant.
The brand is also discoverable as a structured document at
/.well-known/brand.json
following the AdContextProtocol brand schema.
This is what an AI agent, sales platform, or partner registry sees
when it reads the brand programmatically.
AdCP — the AdContextProtocol — is an open standard for agentic advertising. No Fluff Advisory contributes the Signals & Measurement reference implementation and the brand is listed in the AdCP brand registry. Publishing the manifest here is the same pattern one level up: a machine-readable identity surface any downstream agent can discover and parse.
“Strategy without the slide deck.”
- house
- No Fluff Advisory
house_of_brands - keller_type
- master
no_fluff_advisory - description
- Operator-led advisory for growth-stage AdTech, MarTech, data, AI, and SaaS companies entering or scaling in the US. Primary fit: Series B Scaleup (75–200 employees · $10–30M ARR) where founder-led GTM has hit its operating ceiling and the board wants commercial outcomes. Secondary fit: Series A PMF (25–75 employees · $2–10M ARR) founder-led teams with a specific market-entry, enterprise GTM, or data-collaboration problem. Selective surge: Series C / Growth (200–500 employees · $30–75M ARR) on board-grade decisions.
- target_audience
- Growth-stage AdTech, MarTech, data, AI, and SaaS companies entering or scaling in the US. Primary fit: Series B Scaleup (75–200 employees · $10–30M ARR). Secondary fit: Series A PMF (25–75 employees · $2–10M ARR) founder-led teams. Selective: Series C / Growth (200–500 employees · $30–75M ARR) on board-grade decisions. CEOs, founders, CROs, CPOs, CMOs, GTM leaders, product leaders, data leaders, and investors looking for market entry, GTM, operating model, and enterprise data strategy support.
- tone.voice
- Direct, sharp, senior, practical, commercially grounded, and intellectually honest. The voice should feel like an operator who has built the thing, not a consultant selling frameworks. It should be clear, useful, and decision-oriented.
- fonts
- FrauncesInter
- logos
-
- nofluff-logo-primary-horizontal.svg1200 × 300
- nofluff-logo-stacked.svg600 × 600
- nofluff-logo-mark.svg300 × 220
- nofluff-logo-icon-inverse.svg300 × 300
- nofluff-favicon-512.png512 × 512
- properties
- nofluffadvisory.com
website · primary - privacy_policy_url
- https://nofluffadvisory.com/privacy/
- contact
- Evgeny Popov [email protected] signal-stack.io
- last_updated
- September 15, 2026
2026-09-15T00:00:00Z
Contact For press only.
For press only.
Answers within 24h.
For anything else — advisory, sales pitches, recruiter outreach — please use the main contact page. This address is for editorial and speaking inquiries.
- Email [email protected]
- LinkedIn linkedin.com/in/evgenypopov
- Schedule a call calendly.com/evpopov/30min
For press only
Not press? Use the main contact page.
This page is for journalists, podcasters, and conference organizers. For advisory inquiries, scoping calls, or services, use the contact page instead.