Press kit

For media,
not for sale.

Bios at three lengths, a headshot, prior speaking, the topics I'll actually talk about, and the email that gets answered. Built for journalists, podcasters, and conference organizers on a deadline.

Quick links: Bios · Headshot · Speaking · Topics · Contact

Evgeny Popov
Headshot

Photo.

High-resolution. Use as-is — please don't crop the eyes out. Credit: Self.

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Free for editorial use. For any other use (advertising, endorsements, etc.) — ask first.

Bios

Three lengths.
Copy verbatim.

Pick the length that fits your medium. All three are pre-cleared — no need to send back for approval. If you need a different angle (e.g., "focused on AI" or "focused on APAC"), ping me and I'll send a custom cut within a day.

Bio · short (official) ~115 words · canonical

New York based, internationally accomplished global media executive with over twenty five years of experience spanning APAC, LATAM, MENA, EMEA and Americas. Focusing on building teams, products (SAAS · DAAS · IAAS · PAAS) and technology that unlocks growth for businesses ranging from start-ups to large enterprises. Acting as the highest point of knowledge and stewardship for the client's point of view on marketing technology products, services, and data solutions. Worked on the sell side, buy side, media agency, and with various vendors (tech and data) world-wide.

Bio · long 350 words

Evgeny Popov is a global commercial and product operator who has spent 25+ years building AdTech, MarTech, and data businesses across four continents. His career spans sell side, buy side, agency, and vendor, with leadership roles at companies ranging from early-stage startups he co-founded to global organizations of 1,100+.

Currently, he serves as Global Head of Enterprise at Samba TV, where he leads the enterprise commercial motion across global markets, and as Co-founder & CEO of No Fluff Advisory, a strategic advisory practice for AdTech, MarTech, and data vendors entering and scaling in the US.

His prior roles include EVP, GM International Growth at Verve (Verve DSP, Match2One, Moments.AI); Executive Managing Director at Hearts & Science (Omnicom), where he led a 350+ team within a 1,100+ workforce; and EVP Global at Lotame, where he built the APAC data exchange from the ground up and earned four promotions in five years before the Publicis acquisition. Earlier exits include eCoffeeCard, which he co-founded and sold to BeatTheQ, and HotelClub, which he led to the Expedia acquisition.

Evgeny is a founding member of the Ad Context Protocol (AdCP) working group on Signals & Measurement; a former IAB board member across the NYC, Singapore, and Sydney chapters; a DMEXCO columnist; a former Forbes Technology Council member (2023–2024); and a MediaSpace Global Advisor. He is the author of three published frameworks — EARO (Embodied Agent Reasoning Operator), Agentic Audiences powered by the Universal Content Protocol, and the Behavioral Prediction Framework.

He has published 117+ bylines across Forbes, DMEXCO, AdExchanger, LinkedIn, Medium, M3X, The Drum, ANA, ExchangeWire, AdNews, Advertising Week, Campaign Asia, and MediaPost. He holds 54+ professional certifications from Stanford, Harvard, Yale, Duke, INSEAD, and others. He is based in New York City.

Speaking

Where I've been
on the mic.

  • DMEXCO
    2022 – present
    Columnist + speaker
    Agentic stack, attribution, programmatic
  • IAB Annual Leadership Meeting
    2018 – 2024
    Board · panelist
    Identity, addressability, privacy
  • AdExchanger Industry Preview
    2023 – present
    Data-Driven Thinking
    Agentic measurement, embeddings, vector audiences
  • AdTech Meetup APAC
    2014 – 2019
    Co-founder · host
    APAC programmatic ecosystem
  • Marketecture / Signal & Noise
    2024 – present
    Podcast guest
    AdCP, UCP, agentic protocols
Topics

What I'll
actually talk about.

The shortest version of "is this a fit?" — these are the topics I have point-of-view on and have published on repeatedly. Anything outside these I'll respectfully decline.

  • Agentic advertising
    AdCP, UCP, MCP, and what changes when buyer and seller agents negotiate impressions directly.
  • US market entry
    GTM and partnership strategy for international AdTech / MarTech / data vendors landing in North America.
  • Attribution & measurement
    Why "audience yes/no" must yield to graded similarity scores in vector space.
  • Global growth + org design
    Building high-performance commercial teams across APAC, EMEA, LATAM, and the Americas.
  • Operator + advisor
    The case for hybrid careers — and how to make them sustainable.
Contact

For press only.
Answers within 24h.

For anything else — advisory, sales pitches, recruiter outreach — please use the main contact page. This address is for editorial and speaking inquiries.