For growth-stage AdTech, MarTech, data, AI, and SaaS companies at the inflection point — Series B Scaleup (75–200 employees · $10–30M ARR) with product traction and a US scale mandate, aiming to scale into a defensible international position. Engagements are focused, time-boxed, and built around shipping decisions, not manufacturing more options. See the full ICP map →
Five ways in. Two open sections further down this page; three open a focused area. Pick the one that matches the problem you’re carrying.
Pick the line that sounds closest. You’ll get a recommended first page and the engagement it usually maps to.
Choose a problem above to see the recommended path.
On this page Who it’s for Problems Method Engagements What ships
Some problems are market problems. Some are operating-model problems. Most scale-ups have both. The Services section is organized around that distinction — vertical playbooks for category-specific GTM, operating playbooks for the company system, and engagements for scoped advisory work.
These playbooks answer the first buyer question: do you understand my market, my buyer, and the category pressure around me?
Quickest read of what each playbook unlocks — vertical and operating. Click any row for the full set — triggers, USPs, cadence, sample deliverable, and competitive frame.
| Playbook | Lead trigger | Mapped engagement | Typical output | |
|---|---|---|---|---|
| Travel | We've acquired 3 products — they need to become one platform story. | Market Entry Audit → GTM & BD Sprint, scoping into an Advisory Retainer. | Unified Product Vision | → |
| Audio | We have huge TAM in the US but our share-of-voice is 20% — should be 80%. | Advisory Retainer, opened by a Market Entry Audit. | US Americas GTM for an in-game audio category leader | → |
| Gaming | We need to enter the Americas. APAC works — US is different and we know it. | Advisory Retainer, opened by a Market Entry Audit. | Americas GTM with phased execution + innovation pipeline | → |
| Native | Our ACV is growing but rep productivity isn't keeping pace. | GTM & BD Sprint scoping into an Advisory Retainer. | 30 / 60 / 90 / 180-day Enterprise NA GTM | → |
| Attention | Brand teams treat us like viewability 2.0 — we're more than that. | Advisory Retainer with optional fractional / interim commercial leadership during the US build phase. | US market entry for an attention measurement category leader | → |
| App Growth | We already see US demand, but too much of it is being serviced from outside the market. | Advisory Retainer (US commercial localization), opened by a Market Entry Audit. | US Commercial Localization Playbook for an app-first DSP / mobile growth platform | → |
| Growth | Marketing says leads are up — sales says quality is down. | Advisory Retainer (MSales operating-model design), opened by a Market Entry Audit or GTM & BD Sprint scoped on commercial systems. | MSales Operating System for B2B SaaS | → |
| Org Design | We're growing, but every important decision still routes through the founder. | Advisory Retainer (org-model design + transition support), opened by a Market Entry Audit if the trigger is a first US / regional hire. | Org Design package for a scale-up GTM transition | → |
| Retention | Net retention is at or below 100% despite strong new-logo growth. | Advisory Retainer (Retention & Expansion operating-model design), opened by a Market Entry Audit or GTM & BD Sprint scoped on the post-sale motion. | Retention & Expansion operating-model design package | → |
| Data Collaboration | The client buys reports and segments — but the real opportunity is inside their data stack. | Advisory Retainer or scoped enterprise-data engagement. | DCR solution fit matrix + clean room operating model + ADH workflow + 90-day enterprise GTM motion. | → |
Decisions in weeks, not quarters. Artifacts that ship, not decks that sit.
Stage and problem matter more than headcount. The work is sharp because the scope is narrow.
Operator-led advisory works hardest at Series B Scaleup — where founder-led GTM has hit its ceiling and there's no fractional CMO/CRO in seat yet. Series A is fit for scoped problems. Series C selectively, on board-grade decisions.
15–17 questions across 12–17 dimensions. Output is a score, a readiness band, and a tailored engagement recommendation. 5–9 minutes, no email required. Sample readout alongside.
Get your readiness band →Plus: org can't carry strategy · first US hire mandate is unclear · NDR is a CS scoreboard · activity without repeatability.
Explore all ten common problemsOne default audit, one execution sprint, one ongoing retainer. Each is time-boxed and scoped before kickoff. Pricing on the fit call.
The default first engagement. Time-boxed, decision-oriented, and built around the seven-lens framework detailed below.
Execution-oriented. Picks up where the audit leaves off — turning a plan into a working sales motion.
Ongoing operator judgment at the CEO / CRO / board level. The kind of advisor who has run the playbook before.
A disclosed, sponsor-funded advisory sprint that educates a defined market segment and returns aggregated, anonymized intelligence — independent, confidential, and never a lead list.
See the modelBecome the source AI engines cite: entity engineering, citable content, and honest measurement for AdTech, MarTech, and data companies — every technique running in production on this site first.
See the practiceFor AdTech, MarTech, data, and media-technology companies past the pilot stage: governed agentic workflows, commercial AI systems, and the protocol layer — AdCP, MCP — that decides whether any of it interoperates.
See the practiceEvery quote below is publicly verifiable on LinkedIn — not a vanity count, not anonymized blurbs. Senior operators who've actually built and run things, quoted on record.
DMEXCO 2026 · Cologne Evgeny brings great passion and energy, combined with deep Ad/Mar tech expertise. He has demonstrated the ability to provide both strategic guidance and to build teams that deliver data and analytics services for the continually evolving marketing ecosystem.
Evgeny is a rare find. Both thinker and doer, Ev has the ability to develop the vision, architect the solution and then see it through to implementation. He navigates the increasingly complex waters of marketing technology in the post-cookie world with confidence and ease.
Ev is the total package. He uniquely blends a high analytics and technology IQ with a philosophical and spiritual EQ. He's also a builder and motivator of teams.
A gifted strategic thinker with both broad and deep industry knowledge. Strong recommendation to any org looking for a leader who can see around corners.
Engagements share a common artifact vocabulary. Each deliverable below is part of one or more of the three engagement tracks above.
Sample structure · No client dataSegments, buying triggers, messaging stress-test against US buyer logic.
Where you sit against the entrenched US incumbents, and where the wedge is.
Indies → mid-tier → holdcos → strategic platforms — with wedges per phase. (See the sample below.)
Target accounts, channels, milestones, decision gates — what's shipping each week.
What you're proving, what counts as success, what fails the gate fast.
Role spec, comp band, success metrics, interview loop, sourcing list.
Revenue model, gates, expansion paths, packaging risks under US enterprise buying.
Quarterly synthesis: what the market is telling you, where to lean in, what to kill.
And one structural example. This is a sample structure with no client data — actual partner names, timings, wedges, and milestones are tuned to your buyer landscape on the fit call.
The Market Entry Audit (2–3 weeks) is the default first engagement — time-boxed and decision-oriented, built around the seven-lens framework, producing an ICP rebuild, competitive read, partner sequencing, and a first-90-days GTM plan. The GTM & BD Sprint (6–8 weeks) is execution-oriented and picks up where the audit leaves off, turning the plan into a working sales motion: sharpened messaging, a target account list, pilot design, and a BD playbook. The Advisory Retainer (3, 6, or 12-month terms) is ongoing operator judgment at the CEO / CRO / board level — hiring decisions, quarterly market-strategy reviews, and an on-call sounding board.
Vertical playbooks answer “do you understand my market?” — they’re for companies that need a sharper market-specific GTM motion (Travel, Audio, Gaming, Attention, Performance, Mobile App Growth, and related verticals). Operating playbooks answer “can you fix my company?” — they’re for when the operating system behind growth is what’s breaking, not the market (Growth Operating System, Org Design, Retention & Expansion, Agentic Transformation, Enterprise Data Collaboration, Commercial Productization, Commercial Architecture, Outcome Underwriting, Measurement Governance). The “Choose your door” section above routes to both.
A time-boxed 2–3 week diagnostic built around a seven-lens market-entry framework: seven diagnostic lenses that produce ten artifacts, ending in a 90-day GTM plan you can run against on Monday — not a strategy deck.
Pricing is intentionally not published on this page. Every engagement — Audit, Sprint, or Retainer — is time-boxed and scoped before kickoff. Contact Evgeny directly to talk through scope and pricing.
It’s for growth-stage AdTech, MarTech, data, AI, or SaaS companies entering or scaling in the US — primarily Series B Scaleup (75–200 employees · $10–30M ARR) with product traction and a US scale mandate, or Series A PMF (25–75 employees · $2–10M ARR) with a specific, urgent GTM problem — where founder-led GTM is starting to break and the buyer wants operator judgment, not a consulting deck. It’s not for pre-Series A / pre-PMF companies without real revenue, buyers looking for a pitch-deck factory or logo intros, or anyone not ready to ship decisions in weeks rather than quarters.
Yes — three. The Sponsored Market Intelligence Sprint is a disclosed, sponsor-funded advisory sprint that educates a defined market segment and returns aggregated, anonymized intelligence; it’s independent, confidential, and never a lead list. AI Visibility & GEO Advisory is a specialist practice area covering entity engineering, citable content, and honest measurement for AdTech, MarTech, and data companies. Agentic Advertising & AI Workflow Advisory is for companies past the pilot stage: governed agentic workflows, commercial AI systems, and the protocol layer — AdCP, MCP — that decides whether any of it interoperates.
Tell me what you're working on. If it's a fit, we'll scope the engagement. If not, you'll leave with a sharper read on the market.
Ask about the essays, frameworks, playbooks, or how to work with Evgeny.