No-fluff
strategic
advisory.
For growth-stage AdTech, MarTech, data, AI, and SaaS companies at the inflection point — Series B Scaleup (75–200 employees · $10–30M ARR) with product traction and a US scale mandate, aiming to scale into a defensible international position. Engagements are focused, time-boxed, and built around shipping decisions, not manufacturing more options. See the full ICP map →
Choose your door.
Five ways in. Two open sections further down this page; three open a focused area. Pick the one that matches the problem you’re carrying.
- On this page Market GTM For when you’re entering or winning a US market and the motion is unfocused. 3 engagements + 6 vertical playbooks Jump to Market GTM — jumps to a section on this page
- On this page Operating System For when the company system behind growth is what’s breaking, not the market. 7 operating playbooks Jump to Operating System — jumps to a section on this page
- Open Data Collaboration For when the value is inside the data stack — clean rooms, not more reports. 5 platform guides · 6 ecosystem surfaces Open Data Collaboration — opens that area
- Open Standards For when you need the open-standards read — AdCP and IAB agentic standards. AdCP · IAB agentic standards Open Standards — opens that area
- Open Proof For when you want receipts before the call — builds, bylines, frameworks. Builds · bylines · frameworks · credentials Open Proof — opens that area
Decision router What problem are you trying to solve?
Pick the line that sounds closest. You’ll get a recommended first page and the engagement it usually maps to.
Choose a problem above to see the recommended path.
On this page Who it’s for Problems Method Engagements What ships
Vertical playbooks.
Operating playbooks.
Focused engagements.
Some problems are market problems. Some are operating-model problems. Most scale-ups have both. The Services section is organized around that distinction — vertical playbooks for category-specific GTM, operating playbooks for the company system, and engagements for scoped advisory work.
For companies that need a sharper market-specific GTM motion.
These playbooks answer the first buyer question: do you understand my market, my buyer, and the category pressure around me?
- Travel
Three acquisitions, three platform stories.
View playbook → - Audio
Big US TAM, single-digit share-of-voice.
View playbook → - Gaming
APAC works. US is different.
View playbook → - Native
ACV growing, rep productivity flat.
View playbook → - Attention
Treated like viewability 2.0 — but you're not.
View playbook → - App Growth
US demand is real. The US motion isn't.
View playbook →
All playbooks, one row each.
Quickest read of what each playbook unlocks — vertical and operating. Click any row for the full set — triggers, USPs, cadence, sample deliverable, and competitive frame.
| Playbook | Lead trigger | Mapped engagement | Typical output | |
|---|---|---|---|---|
| Travel | We've acquired 3 products — they need to become one platform story. | Market Entry Audit → GTM & BD Sprint, scoping into an Advisory Retainer. | Unified Product Vision | → |
| Audio | We have huge TAM in the US but our share-of-voice is 20% — should be 80%. | Advisory Retainer, opened by a Market Entry Audit. | US Americas GTM for an in-game audio category leader | → |
| Gaming | We need to enter the Americas. APAC works — US is different and we know it. | Advisory Retainer, opened by a Market Entry Audit. | Americas GTM with phased execution + innovation pipeline | → |
| Native | Our ACV is growing but rep productivity isn't keeping pace. | GTM & BD Sprint scoping into an Advisory Retainer. | 30 / 60 / 90 / 180-day Enterprise NA GTM | → |
| Attention | Brand teams treat us like viewability 2.0 — we're more than that. | Advisory Retainer with optional fractional / interim commercial leadership during the US build phase. | US market entry for an attention measurement category leader | → |
| App Growth | We already see US demand, but too much of it is being serviced from outside the market. | Advisory Retainer (US commercial localization), opened by a Market Entry Audit. | US Commercial Localization Playbook for an app-first DSP / mobile growth platform | → |
| Growth | Marketing says leads are up — sales says quality is down. | Advisory Retainer (MSales operating-model design), opened by a Market Entry Audit or GTM & BD Sprint scoped on commercial systems. | MSales Operating System for B2B SaaS | → |
| Org Design | We're growing, but every important decision still routes through the founder. | Advisory Retainer (org-model design + transition support), opened by a Market Entry Audit if the trigger is a first US / regional hire. | Org Design package for a scale-up GTM transition | → |
| Retention | Net retention is at or below 100% despite strong new-logo growth. | Advisory Retainer (Retention & Expansion operating-model design), opened by a Market Entry Audit or GTM & BD Sprint scoped on the post-sale motion. | Retention & Expansion operating-model design package | → |
| Data Collaboration | The client buys reports and segments — but the real opportunity is inside their data stack. | Advisory Retainer or scoped enterprise-data engagement. | DCR solution fit matrix + clean room operating model + ADH workflow + 90-day enterprise GTM motion. | → |
Who this
is for.
Stage and problem matter more than headcount. The work is sharp because the scope is narrow.
Stage and problem matter more than headcount.
Operator-led advisory works hardest at Series B Scaleup — where founder-led GTM has hit its ceiling and there's no fractional CMO/CRO in seat yet. Series A is fit for scoped problems. Series C selectively, on board-grade decisions.
- Primary fitSeries B
Strongest fit for the full Audit → Sprint → Retainer triangle and the seven operating playbooks. Where operator-led advisory compounds the fastest.
- Secondary fitSeries A
Fit for one specific scoped problem — US entry, first US hire mandate, partner sequencing, or data-product packaging. Audit-first is usually right.
- Selective surgeSeries C
Selective surge engagements only — board-deck pressure-testing, regional GM model, M&A or pricing reset. Not a full operating-system rebuild.
- You are a growth-stage AdTech, MarTech, data, AI, SaaS, or media-tech company entering or scaling in the US.
- You are Series B Scaleup (75–200 employees · $10–30M ARR) with product traction and a US scale mandate — or Series A PMF (25–75 employees · $2–10M ARR) with a specific, urgent GTM / market-entry / data product problem.
- Founder-led GTM is starting to break and you need a sharper commercial operating system.
- You want operator judgment, not a consulting deck.
- You are ready to change positioning, pricing, product, or org design if the read requires it.
- You are Pre-Series A / Pre-PMF without real revenue, an enterprise buyer problem, or a specific market-entry mandate.
- You need a pitch-deck factory or logo intros without a real GTM motion.
- You want generic mentoring or "let's scale your startup" framing.
- You want a consultant who will tell you what you want to hear.
- You are not ready to ship decisions in weeks, not quarters.
Not sure where you sit?
Twelve questions across five dimensions. Output is a score, a readiness band, and a tailored engagement recommendation. ~5 minutes, no email required. Sample readout on the right →
Get your readiness band →Where growth breaks.
Most growth-stage companies don't have one problem. They have a system of problems across market, GTM, operating model, partners, proof, and post-sale. Ten patterns that recur across engagements — named in the buyer's voice, with the playbook and engagement that fits each.
- 01US demand exists, but the motion is unfocused.
- 02Founder-led GTM is starting to break.
- 03Sales and marketing are not one system.
- 04The partner motion is underbuilt.
- 05Proof is not packaged for enterprise buyers.
- 06The data product is valuable but not operationalized.
Plus: org can't carry strategy · first US hire mandate is unclear · NDR is a CS scoreboard · activity without repeatability.
Explore all ten common problems →Strategy only matters when it changes decisions.
Seven steps the work moves through regardless of engagement shape or playbook — followed by two operating principles ("start with the decision, not the platform" and "decisions in weeks, not quarters") that every engagement comes back to.
- 01Start with the actual problem
- 02Diagnose the market
- 03Package the use case
- 04Design the operating model
- 05Sequence the GTM motion
- 06Ship artifacts
- 07Create repeatability
Three ways
to work together.
One default audit, one execution sprint, one ongoing retainer. Each is time-boxed and scoped before kickoff. Pricing on the fit call.
Market Entry Audit
The default first engagement. Time-boxed, decision-oriented, and built around the 7-step framework detailed below.
- ICP rebuild for US buyer logic
- Competitive read + positioning gaps
- Partner sequencing (indies → holdcos)
- First-90-days GTM plan + hiring profile
GTM & BD Sprint
Execution-oriented. Picks up where the audit leaves off — turning a plan into a working sales motion.
- Sharpened messaging + sales narrative
- Target account list + outbound sequencing
- Pilot design + measurement framework
- BD playbook for SSP / DSP / agency / platform
Advisory Retainer
Ongoing operator judgment at the CEO / CRO / board level. The kind of advisor who has run the playbook before.
- Board / exec strategic support
- Hiring decisions + key role specs
- Quarterly market-strategy reviews
- On-call sounding-board for live deals
The seven-lens market-entry framework.
Time-boxed three-week diagnostic. Built around shipping decisions, not stacking decks. Seven diagnostic lenses → ten artifacts → a 90-day GTM plan you can run against on Monday.
What ships,
shaped like this.
Engagements share a common artifact vocabulary. Each deliverable below is part of one or more of the three engagement tracks above.
- 01
US ICP rebuild & buyer narrative
Segments, buying triggers, messaging stress-test against US buyer logic.
- 02
Competitive positioning map
Where you sit against the entrenched US incumbents, and where the wedge is.
- 03
Partner sequencing plan
Indies → mid-tier → holdcos → strategic platforms — with wedges per phase. (See the sample below.)
- 04
First-90-days GTM plan
Target accounts, channels, milestones, decision gates — what's shipping each week.
- 05
Pilot design & measurement logic
What you're proving, what counts as success, what fails the gate fast.
- 06
Hiring profile · first US commercial lead
Role spec, comp band, success metrics, interview loop, sourcing list.
- 07
Pricing & packaging review
Revenue model, gates, expansion paths, packaging risks under US enterprise buying.
- 08
Board-ready market read
Quarterly synthesis: what the market is telling you, where to lean in, what to kill.
And one structural example. This is a sample structure with no client data — actual partner names, timings, wedges, and milestones are tuned to your buyer landscape on the fit call.
Start with a
30-minute call.
Tell me what you're working on. If it's a fit, we'll scope the engagement. If not, you'll leave with a sharper read on the market.