Ask Evgeny

Put the whole corpus
in your chat.

Ask Evgeny is a free MCP server that lets you query Evgeny's entire body of writing — essays, glossary, playbooks, and frameworks — from inside ChatGPT, Claude, or any MCP client. Answers are grounded in the actual text and always cited. When the corpus doesn't cover it, it says so — nothing is made up.

Get your free key → How to add it ↓

Just want a quick answer? Ask in the chat → — the same brain, on this site, no setup. This page is for wiring it into ChatGPT, Claude, or any MCP client. Prefer a single page? The standalone destination — Yevgeny.ai.

Plate 01 · How an answer is made
THE CORPUS Essays Glossary Playbooks Frameworks ? GROUNDED ANSWER cited from the writing Grounded in the writing. Always cited.
What you can ask

Real questions, grounded answers.

Ask in your own words. Ask Evgeny retrieves the relevant passages from the public corpus and answers from them — with links back to the source.

  • Agentic advertising “What does Evgeny think will break attribution when agents buy?”
  • Thesis “Summarize the case for trust as the scarce asset.”
  • Positioning “What's an ICP for the advisory — who is it actually for?”
  • Operating model “How does he frame the move from AI pilots to governed agentic workflows?”
Under the hood

Ten tools, one connector.

Your MCP client sees these as callable tools and picks the right one per question — you just ask. The position tools read the curated, dated position ledger, so "has he changed his mind?" gets a verifiable answer, not a vibe.

ask.nofluffadvisory.com/mcp tools/list
ask_evgeny
Ask a question, get an answer grounded in Evgeny's published writing — cited to source URLs, and it says so when the writing doesn't cover something.
search_writings
Semantic + keyword search across the public corpus (essays, glossary, playbooks, standards, services) — ranked passages with titles and URLs.
get_essay
Fetch a specific public essay by slug — synopsis, URL, and full text.
get_glossary_term
Look up an operator-vocabulary term from the No Fluff glossary (e.g. 'signal containerization', 'AdCP', 'iROAS').
services_overview
How to work with Evgeny — engagement types, who it is for, and how to get in touch.
ask_maddb
Relay an advertising-vendor / market-data question to maddb.ai's MCP server live and return its answer — for company data, not Evgeny's writing.
get_position_history
Dated history of Evgeny's position on a concept — current stances plus superseded, refined, and retracted predecessors, each with verbatim receipts.
get_current_position
Evgeny's current position(s) on a concept — held stances only, with dates and verbatim receipts; superseded and retracted are excluded by construction.
get_position_evidence
The full evidence record behind one position — authority bucket, dated receipts, the chain of prior versions, and any verified tensions currently recorded.
get_mind_changes
Where Evgeny actually changed his mind — ordered supersession chains, dated, distinguishing refinements from reversals.
Add it to your chat

One URL. Two minutes.

Get your free key below, then paste the same MCP URL into whichever client you use. It works in Claude, ChatGPT, and any other MCP client.

Claude

  1. Open Settings → Connectors.
  2. Click Add custom connector.
  3. Paste your MCP URL and save.
MCP URL 
https://ask.nofluffadvisory.com/mcp/YOUR-KEY
A Claude answer using the “Ask Ev: Ask Evgeny” connector. It lists the three most recent works: Who Does the Shopping? (research paper, Oct 10, 2026), What Can Leave the Room? (research paper, Oct 9, 2026) and Paying Attention (Oct 6, 2026); notes that the index counts 94 essays and 9 research papers, 60 published in 2026; and cites Latest Published Works, Give Your Writing a Brain, and From Publishers to Platforms (Signal & Noise). In Claude · 16 Oct 2026claude.ai

ChatGPT

  1. Enable Developer Mode.
  2. Open Settings → Connectors → Add.
  3. Paste the same MCP URL and save.
MCP URL 
https://ask.nofluffadvisory.com/mcp/YOUR-KEY
A ChatGPT conversation with the Ask Evgeny connector selected. The question “whats the latest work?” is followed by “Worked for 57s”, then an answer naming Who Does the Shopping?, dated 10 October 2026, as the latest published work, and a table of the most recent papers with Published, Work and Focus columns listing Who Does the Shopping? (10 Oct), What Can Leave the Room? (9 Oct), Paying Attention (6 Oct) and The Evolution of Holding Companies (6 Oct; updated 7 Oct). No Fluff Advisory source chips sit beside the answer. In ChatGPT · 15 Oct 2026chatgpt.com

Same key, same URL, either client. Replace YOUR-KEY with the key you get below.

Get your free key

Free. One email.

Enter your email and we'll mint a personal MCP URL on the spot. No account, no password, no card. You'll see it here and we'll email you a copy.

Your email is used to create and send the key. It is not sold, and your questions are never used to train anything.

ask.nofluffadvisory.com
What it does and doesn't do

Honest by design.

  1. Answers only from Evgeny's public writing — essays, glossary, playbooks, and frameworks.
  2. Every answer is cited, with links back to the source passages.
  3. It says so when it doesn't know — no invented facts, no filling in gaps.
  4. It never impersonates Evgeny. It speaks about his work, not as him.
  5. Your questions go to the Ask Evgeny worker to generate answers over public content only. They are not sold and not used to train anything.

Want to build one for your own writing?

This whole thing — the retrieval, the grounding, the connector, the chat box — is written up as a complete build recipe. If you have a corpus, you can give it a brain too. Or just browse the writing.

Read the build guide → Browse the writing →
Evgeny Popov Evgeny Popov