Cartography that
gets revised.
Most industry writing is published once and left to rot. These are maps of territory that moves — curation, AI-assistant ad money, the agentic protocol stack, the customer-data stack — each with a visible revision history, updated when the ground shifts. Cite the map; the map stays current.
The Intelligence Economy
Maps: the money flowing into AI-assistant advertising — rate cards, access tiers, and who audits the claims.
The Great Repackaging
Maps: the curation land grab — who packages programmatic supply, and who answers for it.
The Composable CDP: How Customer Data Stopped Moving
Maps: the customer-data stack after the suite era — warehouse-native activation and where the CDP functions went.
Agentic Advertising Protocols: A Unified Map of What's Next
Maps: the agentic-advertising protocol stack — AdCP, AAMP, ARTF, MCP, A2A, and where each layer sits.
A map earns a place here when it is complete enough to cite and alive enough to need revising. Corrections and additions land in each map's revision history — append-only, dated, never rewritten. Ask the corpus anything a map covers via Ask Evgeny.