Find your collaboration path.

Which vertical is closest to the use case?

What type of organization is bringing or selling the data?

What is the main business decision you are trying to improve?

What first-party data is available today?

Select all that apply. Determines 1PD richness.

How usable is that data for matching or analysis?

Which data types are most important to the use case?

Who owns the data?

Canvas field 04 — Data in.

What outcome data exists?

Determines whether measurement / incrementality / MMM paths are realistic.

What is the sensitivity level of the data?

Which governance rules are already defined?

Can outputs leave the environment?

What legal basis or permitted use exists for the data?

Canvas field 05 — Legal basis. Consent, contract, legitimate interest, regulatory exemption, etc.

Can outputs be activated?

Where does the relevant data live today?

Select all that apply.

Which environment does the buyer prefer for collaboration?

Is the use case tied to Google / YouTube exposure or DV360 activation?

What identifiers or keys can be used for matching?

Canvas field 06 — Match logic.

Does the buyer already have clean room experience?

What output do you need first?

Where does the governed output primarily need to land?

Select all that apply. These are the execution surfaces — the output only creates value once it reaches one. Routes you to the relevant deep dive.

What should happen after the output is produced?

How often does this need to run?

Which KPI will prove success?

Canvas field 08 — KPI. The single number a stakeholder will look at and call this a win.

Does the output need to be consumable by AI agents or a shared semantic layer?

A protocol moves the bytes; a semantic layer supplies the meaning. Agent-ready outputs need governed, shared definitions — not just access.

How many parties need to collaborate?

Is there a defined POC success criterion?

Who owns the production decision?

What is the biggest constraint today?

Which Google use case is primary?

Are match keys available and allowed?

Is the ADH output schema defined?

Reference: match_id · campaign_id · reporting_breaks · impression_count · exposure_window · platform/placement (if permitted).

What Google output is allowed?