GTM AGENTS The trigger — an inbound email arrives. Traditional software would just wait here for a human to act. TRIGGER New email arrives in inbox workflow fires The agent core — the orchestration that decides the how, calls its own tools, and delivers the what. The LLM is the brain; this is the nervous system. IT ACTS · NOT WAITS Decide the "how" Call its own tools Deliver the "what" n8n · Claude · Cloudflare Make · Gemini · Mermaid The output — a finished prospect brief in Slack: company context, recent signals, pain point and talk track, and a confidence score. BRIEF IN SLACK Company context Recent signals Pain point + talk track Confidence score 60 min of manual prep → 0 min, hands-off Stop reading about the agentic future. Start building it.
Agentic Advertising

Stop reading about "The Agentic Future"...

· 2 min read · Originally on LinkedIn
The gist

Most AI content is unshippable demos or jargon-stuffed think pieces. This kicks off a bi-monthly series that skips the theory and builds working GTM agent workflows step by step in n8n, Make, Claude, Gemini, and Cloudflare. The first build turns an inbound email into a full sales prospect brief in seconds, with copy-paste logic you can actually ship.

On this page

… and start building it on Monday.

Most AI content right now falls into two buckets:

  1. Demos that took 3 weeks to build and will never hit production.
  2. Think pieces that use the word “paradigm” but don’t show a single line of logic.

A bi-monthly series showing you how to build actual agent workflows, step-by-step, using tools you can actually use (n8n, Make, Claude, Gemini, Mermaid, and Cloudflare).

No hype. No fluff. Just: Here is the problem → Here is the build → Here is the result.

But first… what does “Agentic” actually mean?

Forget the jargon. Here is the version that sticks:

An agent is software that doesn’t just respond - it acts.

What it does
Traditional SoftwareWaits for you to click a button or give an instruction.
Agentic SoftwareReceives a trigger, decides the “how,” calls its own tools, and delivers the “what.”

The practical difference:

What happensTime
Old WayYou get an email → research the company → write a brief → update the CRM → draft a reply.60 mins
Agentic WayEmail arrives → workflow fires → Claude (or any LLM) researches, synthesizes, and scores the lead → a brief hits your Slack before you’ve finished your coffee.0 mins

The AI (Claude) is just the brain. The Agentic part is the nervous system - the orchestration that decides what happens next.


What we’re building (and what you can copy!):

I’m focusing on GTM motions, not ML engineering. We’re going to build:

Sales Prospect Intelligence: Inbound email to full brief in seconds.

Calendar Defense: A workflow that treats your deep work like a VIP.

Explainable Lead Scoring: Logic you can actually show your VP without a shrug.

The Enrichment Pipeline: Connecting messy data into a single scoring engine.

Reproducible. Copy-paste friendly. Built to ship.

Why now?

The gap between “AI is cool” and “AI is useful” isn’t a lack of power - it’s a lack of a map. The tools are ready. The APIs are cheap. You just need to see the steps.

First tutorial drops this week: From Inbound EmailSales Prospect Intelligence. Built in ~2 hours.

Imagine every time an inbound email hits your inbox, a “digital researcher” has already done 60 minutes of prep work for you.

Before you even click “Open,” your Slack pings with:

Company Context: Latest funding, headcount, and mission based on open source data

Recent Signals: Did they just hire a new VP? Launch a new product?

The Pain Point: Why are they actually reaching out?

Suggested Talk Track: The 3 things you should mention in the first 5 minutes.

Confidence Score: Is this a Tier 1 lead or a tire-kicker?

The Reality: Most GTM teams spend 60+ minutes per prospect doing this manually. The Agentic Way: This workflow takes 0 minutes of your time once it’s live.

Gmail Prospect History - Agent analyzes all threads and creates a Profile to inform communication style.

Real data example - mining Gmail data to generate Behavioral Profile for the prospect:

Follow along if you’re tired of watching demos that don’t ship. Agent tech shouldn’t live in keynotes. It should live in your browser.

READING → BUILDING The Old Way — by hand. You get an email, research the company, write a brief, update the CRM, draft a reply. About 60 minutes, every time. THE OLD WAY · BY HAND ~60 mins Software waits — it responds only when you click. email → research → write a brief → update CRM → draft a reply Monday The Agentic Way — it acts. A trigger fires the workflow; Claude is the brain and the orchestration is the nervous system; a brief hits your Slack. 0 minutes of your time once it is live. THE AGENTIC WAY · IT ACTS 0 mins The AI is the brain; orchestration is the nervous system. trigger fires Claude is the brain brief in Slack Stop reading about the agentic future. Start building it on Monday.