Agentic Advertising.
Essays on AdCP, UCP, MCP, A2A, and the shift from rules-based to reasoning-based advertising — protocols, agents, and what changes when buyer and seller agents negotiate impressions directly.
- 01Feb 2026
Stop reading about "The Agentic Future"...
Start building it. A bi-monthly tutorial series on shipping real GTM agents in Rube, Claude, n8n.
- 02Feb 2026
AI Agents in Ads need a "Common Language"
Vector alignment as practical infrastructure — projectors, capability discovery, and the handshake between buyer and seller agents.
- 03Feb 2026
The Missing Link in Ad Tech: How UCP & AdCP Are Finally Unifying the "Alphabet Soup"
How UCP and AdCP retire ad-tech's "Tower of Babel" — Architect (intent) and Engineer (math) of the agentic stack.
- 04Dec 2025
Part 4: Why Your Campaign Reports Are Already Obsolete
From post-mortem PowerPoints to continuous learning systems. The 90-day learning lag is killing performance — and attribution theater has us making million-dollar calls on correlation dressed up as causation. Here's what changes when learning happens in milliseconds, not months.
- 05Nov 2025
Part 3: The 100-Millisecond Battlefield Where AI Makes or Breaks Campaigns
From rule-based bidding to intelligent real-time decisions. Why a luxury brand's AI refused to bid against layoff articles — and what changes when programmatic systems start to reason in 100 milliseconds instead of executing rules.
- 06Nov 2025
Part 2: The Death of the Quarterly Campaign Planning Cycle
How AI is transforming static strategies into living intelligence. A real CPG case found $3M in incremental revenue from a behavioral pattern no human would ever connect — and the campaign-planning era that made it possible is over.
- 07Nov 2025
Four Article Series: The Agentic Transformation of Digital Advertising
Part 1 of 4. The quiet revolution from tools that execute to systems that think — and the human role that survives it.
- 08Nov 2025
AdCP: The Open Standard for Agentic Advertising
Connect once. Operate anywhere.
- 09Sep 2025
Embeddings: The Next Frontier in Advertising?
Dense numerical representations as the post-ID connective tissue — lookalikes, contextual targeting, cross-media without identifiers.
- 10Apr 2025
Blending Freytag’s Pyramid and Plutchik’s Wheel with MCP and Agentic AI
Narrative structure × emotional resonance × autonomous agents. How story-aware ads replace impression-level metrics.
- 11Apr 2025
MCP. A2A. OMG. The New ABCs of Advertising AI
Model Context Protocol meets Agent-to-Agent. How AIs talk to tools and each other to ship DCO at machine speed.