AI, Attention & EARO.
Cognitive science applied to advertising — relevance realization, attention as a filtering mechanism, the EARO framework (Exposure → Attention → Relevance → Outcome), and what changes when AI becomes the relevance engine.
- 01May 2025
Behavioral Prediction Framework for Advertising
A 21-dimension psychographic model — cognition, rationality, attachment, personality, temperament — for >85% engagement prediction.
- 02Apr 2025
Attention Isn’t Enough—The Future of Marketing is Relevance
Introducing the EARO framework — Exposure, Attention, Relevance, Outcome — with 22 metrics across four dimensions.
- 03Apr 2025
Guide: How I’d Build a Delta Air Lines Campaign for Possible in Miami
A walk-through of anonymized PII + psychographic profiling + LLM-driven creative for a single high-value persona.
- 04Aug 2024
The Dawn of Artificial General Intelligence
A call for artificial rationality, wisdom, and embodiment — not just artificial intelligence — as AGI approaches.
- 05Feb 2024
Revolutionizing Digital Marketing: How AI is Redefining SEO and SEM in the Era of Instant Answers
When AI delivers answers directly instead of links, SEO becomes about AI comprehension — not keyword density. Eight strategic shifts marketers must make as the SERP gives way to the response.
- 06Jan 2024
Is 2024 the year of the Federated Learning ie "Year of Mobile ML"?
Why on-device, privacy-preserving ML may finally find its mainstream year — and the five mobile use cases that prove it.
- 07Mar 2023
How AI will transform the future of digital marketing?
Five high-impact AI applications — personalization, targeting, prediction, conversational UX, content creation.