Reading path
US Market & Operating.
Notes from operating across APAC, EMEA, LATAM, and the Americas — with a focus on entering and scaling AdTech, MarTech, and data businesses in the US market.
Start with
The canonical first-read.
Oct 2024
Unlocking the US Market
A 7-step audit for European and Asian AdTech vendors entering North America. The PMF and GTM playbook.
Read essay → All essays More on this path.
- 01Sep 2025
From #OpenToWork to #Hiring
Ghosting persists. A call for industry-wide integrity — replying matters, even when no one's watching.
- 02Feb 2024
The Ghosting Phenomenon: Restoring Integrity in Professional Communication
Why recruiter silence and unacknowledged pitches erode the ethics of business — and how to push back.