WritingReading path

Reading & Personal.

Books, philosophy, and personal essays — what shapes how I think about advertising, intelligence, and operating businesses.

5 essays in this path

of 95 published · 2020–2023

Signature figure
An open book with 5 pencilled margin notes, one per essay Self-actualization in the past 10 days of Self-quarantine One Way to Happiness El Corazón - The story of “Why” The Dream Job - This Way Please.... 100 books you may want to read... 5 essays in the margins
Books, philosophy, life — what shapes how I think.
SHORTLIST TO SHELF January 2021 — the author shortlisted 100 books to finish by the end of the next year. THE INTENT · JAN 2021 100 books a shortlist, to finish That didn't happen — Covid-19 life happened instead, deflecting the plan. THE INTERRUPTION Covid-19 life happened instead Finally — a personally curated library and literature, shared for your enjoyment. THE SHELF · SHARED Curated library Jordan Peterson — a brilliant assortment of books. Jordan Peterson a brilliant assortment of books On Books by Rishad Tobaccowala. On Books Rishad Tobaccowala On Poetry by Rishad Tobaccowala. On Poetry Rishad Tobaccowala To learn to read is to light a fire.
Start here · Dec 2023Signature figure Canonical first-read

100 books you may want to read...

A curated reading list — Peterson, Tobaccowala, and 100 books for the long-game thinker.

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More on this path.

4 essays · newest first

2022 · 1 essay

  1. The Dream Job - This Way Please....

    How to evaluate the next role — Vision, Mission, Purpose, Culture, Team, Leadership, Challenges, Opportunities.

2021 · 1 essay

  1. El Corazón - The story of “Why”

    How to bring your authentic self into a corporate environment after a personal transformation.

2020 · 2 essays

  1. One Way to Happiness

    A career pause in the Mexican jungle. What time, routine, and reading do to the mind.

  2. Self-actualization in the past 10 days of Self-quarantine

    Lockdown as opportunity. How to use reclaimed time for fitness, reading, and being present.

Also on this path

Not an essay — but it belongs here.

8 books

On the shelf

  • Cover of 12 Rules for Life by Jordan B. Peterson
    Jordan B. Peterson
  • Cover of Maps of Meaning by Jordan B. Peterson
    Jordan B. Peterson
  • Cover of Beyond Order by Jordan B. Peterson
    Jordan B. Peterson
  • Cover of The Power of Now by Eckhart Tolle
    Eckhart Tolle
  • Cover of Atomic Habits by James Clear
    James Clear
  • Cover of Meditations by Marcus Aurelius
    Marcus Aurelius
  • Cover of The Sales Acceleration Formula by Mark Roberge
    Mark Roberge
  • Cover of Thinking, Fast and Slow by Daniel Kahneman
    Daniel Kahneman
Full library — 285 books
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